STRATEGIC DEVELOPMENT AND SUSTAINABILITY OF AIRLINE INDUSTRY (CASE STUDY: FEDERAL AIRPORT AUTHORITY OF NIGERIA, CALABAR)

ABSTRACT
The purpose of the study thesis was to assist Federal Airport Authority of Nigeria to develop a more strategic and sustainable airline by investigating what other case company and Federal Airport Authority Of Nigeria operations. The study objective is to explore and understand the strategies that Federal Airport Authority Of Nigeria and Operate in their business and what has developed and how the airline implement and its sustainable practices in terms of economic, social and environmental aspects. There has been a major decline of the national airline industry in Nigeria and this thesis seeks to explore and get understanding of airline industry in Nigeria and its challenges and what could be developed for the industry to rejuvenate in a sustainable manner. The study will bring about literature review with key concepts in strategy development, sustainability and understanding of the airline industry operations mainly for national airlines.

The thesis was conducted through semi structured interview with Federal Airport Authority of Nigeria with focus to the airlines strategies and sustainability practices. The study will narrow the re-search in focusing on case studies on international level with Calabar airport to explore their strategies, operations and sustainable practices implemented to make the industry successful then later the study will focus on Federal Airport Authority Of Nigeria operations from current situations and challenges and what can be learned from Finn air in order to develop the industry in a more sustainable manner.

The research results showed differences and similarities between the case companies and with focus for the main case company to learn from the other company in its operations to develop. The main case study should revise its strategies and measure in order to see if they have been effective with new strategies and how to develop their business model into more sustainable way. There is need to do more research in the area of study by incorporating government role in airline development.

Chapter one
1 Introduction
1.1 Background of Study
Air Transportation as a means of moving passengers and freight has gained an important place worldwide (Sweet 2009, 2). Airline industry in Nigeria is the main reliable mode of transportation to the country due to its geographical position being a landlocked country. Federal Airport Authority Of Nigeria as national carrier for the country, the airline has undergone major challenges in its operations and since nowadays, airline business practices are more focused in being sustainable for the growth and for future existence. Airline industry in that matter has major issues on how sustainable it is due to the carbon emission. Airline industry in less developed countries like Africa, the area of sustainability can be critical and difficult to investigate.

Tourism growth in Nigeria depends mainly on Airline industry due to its geographical position as a landlocked country. Federal Airport Authority Of Nigeria is the only national carrier which cooperates with regional airlines like South Africa, Kenya airways and Ethiopian Airlines. The regional airlines are all part of global alliances and Federal Airport Authority Of Nigeria is not, this also makes it a challenge for visibility and development of the airline, strategies used to operate the airline are unknown and sustainability practices are unclear. Air Travel plays vital role but with climate change and environ-mental responsibility. Aviation industry directly attribute to the greenhouse gas emissions (Calabar airport 2012, 16).

1.2 Statement of problem
The significant area of the research is to strategically develop a sustainable national airline Federal Airport Authority Of Nigeria in order to have increase in tourists’ arrival with easy accessibility to Nigeria as well as the economic benefit for the country. The aim would be to discover how to reduce the challenges and develop new strategies that would bring growth to the industry and also employment to the society. Africa is the region most in need of improvement, and aviation safety work on the continent typifies industry efforts on the global stage. Although Africa continues to post the worst safety statistics, 2011 saw a 56% improvement in the region over the previous year (IATA 2012, 23).Federal Airport Authority Of Nigeria has major problems with maintenance for its air crafts which has led to cancellation of flights on which the carrier had to charter other air-lines to fly their passengers. The airline is owned by government which is also a challenge to make decisions more efficient and effective.

1.3 Research Objectives
This study will be conducted to determine three main objectives:

i. To determine the development levels for airlines operating in the Nigerian Market.

ii. To determine the influence of perceived service quality on customer satisfaction.

iii. To determine the influence sustainability on performance.

1.4 Value of the Study
The information from the study will enable understanding of customer perception of service quality. This study will give airlines an insight on how different dimensions of service quality may affect performance. Managers will use the information to make strategic decisions.

The study will also form a basis for research in airlines industry and other aviation organizations in Nigeria and in the region. Additionally, the findings of the study will add to literature on the subject and will be an ideal reference material on the study of effects of service quality on performance.

Lastly, the study will form basis of further research from the recommendations that will be made for further studies.

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Item Type: Project Material  |  Attribute: 47 pages  |  Chapters: 1-5
Format: MS Word  |  Price: N3,000  |  Delivery: Within 30Mins.
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