ABSTARCT
This dissertation is to know the impact of Corporate
Social Responsibility on organization performance. More so, it led us to know
how CSR is related to company performance and high public image.
This study is descriptive and data used for description
were collected through survey method. A number of findings were made in the
study and they are as follows:- the analysis indicated that most business
organization have positive perception about CSR issues. Most corporate managers
believe that business should go beyond the single prospect of making money,
thus then willingness to ‘be good both from philanthropic and profit making
view point is often present’. The research also reveals that different areas of
CSR contribute differently to organization public image.
The major conclusion of this study is that organizations
growth, visibility, sustainability and survival on the long run depends on how
social responsible the organization is to the stakeholders. Based on the major
conclusion, the following recommendation were made:
That organization should see social responsibility issue
as task to be committed on and not as a waste of the organization resources.
That other organization should emulate the gestures of CSR issue that leads to
corporate image improvement, protection and as a way of selling their corporate
existence. That organization should appropriate part of their annual budget to
take care of CSR issues.
That organization should see their involvement in
social responsibility as a way giving back to the host community what they had
received (cordiality) and not see it as a waste of resources, even when these
host communities see their existence in their domain as a boast to improvement
and development of their areas.
CHAPTER
ONE
1.1 Conceptual Framework (Theoretical
Background)
There have been pronounced
changes in the views of business managers about their corporate social
responsibility, which tend to reflect changing priorities and expectations of
society about business social functions. Different philosophers have been
advanced to guide business spending for social purposes and limitations that may
serve as boundaries for business activities.
Miner
(1978) opined that even when the aim of any business is to maximize profit for
the share holders which is the law ,also the organization should face morals
that is meeting the requirement of the social responsibility, a response to
morality emanating from societal pressures.
Akpalla (1990) explains that
social responsibility entails, not only the imparting of knowledge and develop
of academic excellence, but to tell its public that it is a good personality to
deal with. It’s pubic according to him may include creditors, debtors and
suppliers. It also has responsibility to its customers, the students, workers,
community and society. Therefore all actions and activities carried out with the aim of
creation of a good image in the organization is socially responsibility.
Following the clause set by
Friedman (1962) on the operation of business activities within the scope of the
law, there is a negation. That is, organizations not only obey the law but
responds to the dictates of morality.
Onwuchekwa (2000) opined that
corporate social responsibility is not obligatory but if provide business
organizations with good public image. This study will investigate the
perception of business organization about social responsibility and if they
will deliberately involve themselves in social responsibility issues.
McWilliams and Siegel (2001:)
see Corporate Social Responsibility as “… actions that appear to further some
social good, beyond the interests of the firm and that which is required by
law”. While the
Corporate
Social Responsibility construct is a new coinage, it is not a new practice. A
common strand that runs through most of these studies, suggests that meaning
and practice of CSR is socio-culturally embedded. O’Brien, 2000;
1.2.
Background of the Study
The consciousness of corporate social responsibility came
into focus when public started asking questions of what actually was the role
of businesses, especially large multinational companies. . It could be traced
back to such examples as the Quakers in 17th and 18th
centuries whose business philosophy was not primarily driven by profit
maximization but by the need to add value to the society at large – business
was framed as part of the society and not separate from it. Even before Christ
was born, people understood the importance of ethical behaviour. This can be
demonstrated with Plato (427-347 BC) saying;
“Only people with
the good of the nation in mind can be allowed to rule the just state” (Plato
through Larsson, 2003)
The resurgent interest in the
practice provides a fertile ground for different discourses and actors, which
lends it to multiple and contested constructions (Moon, 2002).
Corporate
Social Responsibility is the obligation of businessmen to pursue those policies
to make those decisions or to follow such lines of action that are desirable in
term of the objective and values of the society by Hodgets (1976). A firm is
not socially responsible if it merely complies with the minimum requirements of
law because this is what any good citizen will do, social responsibility
however goes one step further, it is a firms acceptance of social obligation
beyond the requirement of law.
Given the dominance of the
West in shaping the corporate social responsibility agenda, the contemporary
corporate social responsibility movement could be, arguably, said to be largely
founded on Anglo-American priorities, philosophies and values Kemp (2001),
Chapple and Moon(2005).
In Nigeria, the origin of the
concept of the CRS can be traced back to concern for the fundamental right of
human beings. This era was filled with legislation designed to regulate
business and industries in Nigeria and it was that business would have to
accommodate the public interest if free enterprise was to
survive (Onwuchekwa, Nsiegbunam and Amobi (1999)
In view of the amount of
money those companies make compared with the extent of their participation to
elevate the standard of living of those people in whole areas or communities
(or country) they operate, they have fallen short of expectations. For instance
taking the normal example of the activities of certain companies in Nigeria,
some of the companies operate successfully at the direct expense of their most
communities. These communities often experience, very hazardous ecological
disasters. The reactions of these companies to such disasters are considered
highly unsatisfactory. Again, these companies are not doing enough to improve
the economic condition of a lot of the people in their areas of operations.
It is the responsibility of a
manager to see that a business carries out its legal, primary productive and
economic activities to the satisfaction of the ultimate owners and also to
assess the environmental demands on the business and then make adjustments
needed for stability of the business organization in carrying out their
productive activities, the business
social responsibility issues are environmental issues.
The major social
responsibility issues identified in Nigeria include: poverty issues, equal
rights in employment, ecology issues, consumerism issues, mass transit,
transportation, fuel scarcity and distribution issues.
1.3.
Statement of Problems
The statement of problem in this study is to investigate
and find out if any relationship exists between Corporate Social Responsibility
and Organizational Performance. Specifically does corporate social
responsibility of any business improve her organizational performance in the
basis of knowledge gained from this investigation, some recommendation will be
made for improvement.
1.4.
Objectives of the Study
The
following are the major objectives of the study:
i.
To find out if organizations
deliberately formulate social responsibility strategies.
ii.
To find out in what societal areas
do organizations formulate their social responsibility goals.
iii.
To find out if the formulation of
social responsibility programme improve organizational performance.
iv.
To find out if the
formulation of social responsibility improves the public image of an
organization.
1.5.
Hypothesis for this Study
1.
Ho: There
is no significant relationship between corporate social Responsibility
formulation and organizational performance.
H1: There is significant
relationship between corporate social responsibility between formulation
and organizational performance.
2.
Ho: There
is no significant relationship between corporate social responsibility
formulation and financial performance of a business.
HI: There is significant
relationship between corporate social responsibility formulation and
financial performance of a business.
3.
Ho: There
is no significant relationship between corporate social Relationship
formulation and public performance of an organization.
HI: There
is significant relationship between corporate social responsibility
formulation and public image performance of an organization.
1.6.
Significance of the Study
Any social responsibility
matter should be of interest to a number of people. As a result, the necessity
for the study is quite obvious, as it will offer the following contributions.
1.
The study is intended to analyze
and assess the action being taken by these companies to ameliorate the negative
effect of their operations and also the action being taken by these companies
to strengthen the positive effects.
2.
The result of this study will be
of immense help to the companies who are probably unaware of the enormous
rewards that would accrue to them ever changing social obligation to the
communities whose natural resources keep them in business.
3.
The result of the study will be of
immense use to the multinational companies as to what social responsibility
really means and it’s many areas.
4.
The study will also be of great
assistance to the Federal Government. It will help the government direct the
activities of these companies into meeting the current and future needs and
aspirations of the indigenous communities in their areas of operations.
5.
Apart from these, this study would
enlighten the general public and the companies host on the benevolence and
malevolence of the industries.
1.7.
Motivation for this Study
The Nigerian social
environment has changed since 1983 when the military took over government. The
inability of many companies and organizations to live to their social
responsibility tenets leaves much to be desired. Government business operations
regulations came up with changes from time to time and these changes effects
the operations of business in Nigeria, making some organization to operate at
their individual pace and making long lists promises of plans to their host
communities thus living the social responsibility to the background.
These
according to the words of Rev. Mathew Kuka
“that the Niger delta youths are
tired of hearing that
they
had to break the pipes to get the plans.”
In the light of the above,
the researcher wants to know the impact of corporate social responsibility on
organizational performance. How the corporate social responsibility operations
have improved their performance and also give recommendations on ways to
improve performance through the adherence to the corporate social
responsibility functions.
1.8.
Format of the Study
This
study will be divided into six chapters thus:-
Chapter
1: Introduction
Chapter
2: Review of related literate.
Chapter
3: Research design and methodology
Chapter
4: Data presentation
Chapter
5: Discussions on findings
Chapter
6: Conclusions and Recommendations.
Business Policy – It is the
active process of guiding and directing the course of an organization toward
the attainment of objective.
Environment – The
environments of an organization are those elements, institutions, organization
and system whose activities and services are essential for the effective
performance of the organization but are not subject to its control.
Organizations - This is a
system of coordinated activities of a group of people working co-operatively
towards a common goal, under authority and leadership.
Performance – Refers to the
quality and quantity of work produced.
Productivity – A measure of
production efficiency, a ratio between output and input.
Social Responsibility – This
is the reactive responsiveness to an organization’s obligatory operational,
activities like economic, productive and legal requirement to it’s stockholders
and stakeholders.
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Item Type: Project Material | Size: 99 pages | Chapters: 1-5
Format: MS Word | Delivery: Within 30Mins.
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