CORPORTE SOCIAL RESPONSIBILITY AND ORGANISATION PERFORMANCE (A STUDY OF NIGERIA BREWERIES PLC)

ABSTARCT
This dissertation is to know the impact of Corporate Social Responsibility on organization performance. More so, it led us to know how CSR is related to company performance and high public image.
This study is descriptive and data used for description were collected through survey method. A number of findings were made in the study and they are as follows:- the analysis indicated that most business organization have positive perception about CSR issues. Most corporate managers believe that business should go beyond the single prospect of making money, thus then willingness to ‘be good both from philanthropic and profit making view point is often present’. The research also reveals that different areas of CSR contribute differently to organization public image.
The major conclusion of this study is that organizations growth, visibility, sustainability and survival on the long run depends on how social responsible the organization is to the stakeholders. Based on the major conclusion, the following recommendation were made:
That organization should see social responsibility issue as task to be committed on and not as a waste of the organization resources. That other organization should emulate the gestures of CSR issue that leads to corporate image improvement, protection and as a way of selling their corporate existence. That organization should appropriate part of their annual budget to take care of CSR issues.
That organization should see their involvement in social responsibility as a way giving back to the host community what they had received (cordiality) and not see it as a waste of resources, even when these host communities see their existence in their domain as a boast to improvement and development of their areas.


CHAPTER ONE
1.1      Conceptual Framework (Theoretical Background)
There have been pronounced changes in the views of business managers about their corporate social responsibility, which tend to reflect changing priorities and expectations of society about business social functions. Different philosophers have been advanced to guide business spending for social purposes and limitations that may serve as boundaries for business activities.

Miner (1978) opined that even when the aim of any business is to maximize profit for the share holders which is the law ,also the organization should face morals that is meeting the requirement of the social responsibility, a response to morality emanating from societal pressures.

Akpalla (1990) explains that social responsibility entails, not only the imparting of knowledge and develop of academic excellence, but to tell its public that it is a good personality to deal with. It’s pubic according to him may include creditors, debtors and suppliers. It also has responsibility to its customers, the students, workers, community and society. Therefore all actions and activities carried out with the aim of creation of a good image in the organization is socially responsibility.
Following the clause set by Friedman (1962) on the operation of business activities within the scope of the law, there is a negation. That is, organizations not only obey the law but responds to the dictates of morality.

Onwuchekwa (2000) opined that corporate social responsibility is not obligatory but if provide business organizations with good public image. This study will investigate the perception of business organization about social responsibility and if they will deliberately involve themselves in social responsibility issues.

McWilliams and Siegel (2001:) see Corporate Social Responsibility as “… actions that appear to further some social good, beyond the interests of the firm and that which is required by law”. While the

Corporate Social Responsibility construct is a new coinage, it is not a new practice. A common strand that runs through most of these studies, suggests that meaning and practice of CSR is socio-culturally embedded. O’Brien, 2000;

Maignan (2001); Kusku and Zarkada-Fraser (2004); Chapple and Moon, (2005)

1.2. Background of the Study
The consciousness of corporate social responsibility came into focus when public started asking questions of what actually was the role of businesses, especially large multinational companies. . It could be traced back to such examples as the Quakers in 17th and 18th centuries whose business philosophy was not primarily driven by profit maximization but by the need to add value to the society at large – business was framed as part of the society and not separate from it. Even before Christ was born, people understood the importance of ethical behaviour. This can be demonstrated with Plato (427-347 BC) saying;

“Only people with the good of the nation in mind can be allowed to rule the just state” (Plato through Larsson, 2003)

The resurgent interest in the practice provides a fertile ground for different discourses and actors, which lends it to multiple and contested constructions (Moon, 2002).


Corporate Social Responsibility is the obligation of businessmen to pursue those policies to make those decisions or to follow such lines of action that are desirable in term of the objective and values of the society by Hodgets (1976). A firm is not socially responsible if it merely complies with the minimum requirements of law because this is what any good citizen will do, social responsibility however goes one step further, it is a firms acceptance of social obligation beyond the requirement of law.

Given the dominance of the West in shaping the corporate social responsibility agenda, the contemporary corporate social responsibility movement could be, arguably, said to be largely founded on Anglo-American priorities, philosophies and values Kemp (2001), Chapple and Moon(2005).

In Nigeria, the origin of the concept of the CRS can be traced back to concern for the fundamental right of human beings. This era was filled with legislation designed to regulate business and industries in Nigeria and it was that business would have to accommodate the public interest if free enterprise was to survive (Onwuchekwa, Nsiegbunam and Amobi (1999)
In view of the amount of money those companies make compared with the extent of their participation to elevate the standard of living of those people in whole areas or communities (or country) they operate, they have fallen short of expectations. For instance taking the normal example of the activities of certain companies in Nigeria, some of the companies operate successfully at the direct expense of their most communities. These communities often experience, very hazardous ecological disasters. The reactions of these companies to such disasters are considered highly unsatisfactory. Again, these companies are not doing enough to improve the economic condition of a lot of the people in their areas of operations.

It is the responsibility of a manager to see that a business carries out its legal, primary productive and economic activities to the satisfaction of the ultimate owners and also to assess the environmental demands on the business and then make adjustments needed for stability of the business organization in carrying out their productive activities, the business social responsibility issues are environmental issues.
The major social responsibility issues identified in Nigeria include: poverty issues, equal rights in employment, ecology issues, consumerism issues, mass transit, transportation, fuel scarcity and distribution issues.

1.3. Statement of Problems
The statement of problem in this study is to investigate and find out if any relationship exists between Corporate Social Responsibility and Organizational Performance. Specifically does corporate social responsibility of any business improve her organizational performance in the basis of knowledge gained from this investigation, some recommendation will be made for improvement.

1.4. Objectives of the Study
The following are the major objectives of the study:

i.                   To find out if organizations deliberately formulate social responsibility strategies.

ii.                 To find out in what societal areas do organizations formulate their social responsibility goals.


iii.               To find out if the formulation of social responsibility programme improve organizational performance.

iv.               To find out if the formulation of social responsibility improves the public image of an organization.

1.5. Hypothesis for this Study
1.                 Ho: There is no significant relationship between corporate social Responsibility formulation and organizational performance.

H1: There is significant relationship between corporate social responsibility between formulation and organizational performance.

2.                 Ho: There is no significant relationship between corporate social responsibility formulation and financial performance of a business.

HI: There is significant relationship between corporate social responsibility formulation and financial performance of a business.

3.                 Ho: There is no significant relationship between corporate social Relationship formulation and public performance of an organization.


HI: There is significant relationship between corporate social responsibility formulation and public image performance of an organization.

1.6. Significance of the Study
Any social responsibility matter should be of interest to a number of people. As a result, the necessity for the study is quite obvious, as it will offer the following contributions.

1.                 The study is intended to analyze and assess the action being taken by these companies to ameliorate the negative effect of their operations and also the action being taken by these companies to strengthen the positive effects.

2.                 The result of this study will be of immense help to the companies who are probably unaware of the enormous rewards that would accrue to them ever changing social obligation to the communities whose natural resources keep them in business.

3.                 The result of the study will be of immense use to the multinational companies as to what social responsibility really means and it’s many areas.


4.                 The study will also be of great assistance to the Federal Government. It will help the government direct the activities of these companies into meeting the current and future needs and aspirations of the indigenous communities in their areas of operations.

5.                 Apart from these, this study would enlighten the general public and the companies host on the benevolence and malevolence of the industries.

1.7. Motivation for this Study
The Nigerian social environment has changed since 1983 when the military took over government. The inability of many companies and organizations to live to their social responsibility tenets leaves much to be desired. Government business operations regulations came up with changes from time to time and these changes effects the operations of business in Nigeria, making some organization to operate at their individual pace and making long lists promises of plans to their host communities thus living the social responsibility to the background.

These according to the words of Rev. Mathew Kuka

“that the Niger delta youths are tired of hearing that
the plans to develop their areas are in the pipe line thus
they had to break the pipes to get the plans.”

In the light of the above, the researcher wants to know the impact of corporate social responsibility on organizational performance. How the corporate social responsibility operations have improved their performance and also give recommendations on ways to improve performance through the adherence to the corporate social responsibility functions.

1.8. Format of the Study
This study will be divided into six chapters thus:-

Chapter 1: Introduction

Chapter 2: Review of related literate.

Chapter 3: Research design and methodology

Chapter 4: Data presentation

Chapter 5: Discussions on findings

Chapter 6: Conclusions and Recommendations.


1.9. Terms of Reference
Business Policy – It is the active process of guiding and directing the course of an organization toward the attainment of objective.

Environment – The environments of an organization are those elements, institutions, organization and system whose activities and services are essential for the effective performance of the organization but are not subject to its control.

Organizations - This is a system of coordinated activities of a group of people working co-operatively towards a common goal, under authority and leadership.

Performance – Refers to the quality and quantity of work produced.

Productivity – A measure of production efficiency, a ratio between output and input.

Social Responsibility – This is the reactive responsiveness to an organization’s obligatory operational, activities like economic, productive and legal requirement to it’s stockholders and stakeholders.

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Item Type: Project Material  |  Attribute: 99 pages  |  Chapters: 1-5
Format: MS Word  |  Price: N3,000  |  Delivery: Within 30Mins.
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