ABSTRACT
Decision
is the framework on which every organisation resolves. It is a toll management
function. Often times, it is mis-construed that only the manager holds the key
to effective decision making. In real life, however, a good manager is a
galvanizer of diverse thoughts and talents in decision making. That is where
brainstorming becomes relevant. It is meant to collate information from diverse
sources pertinent to the decision in a round table. By so doing every body is
carried along and adherence is guaranteed. This study looked at the role of
brainstorming in organisational decision with respect to Central Bank of
Nigeria. It formulates the following objectives: to evaluate the differences in
the productivity of Central Bank of Nigeria due to Brainstorming CBN); to determine
how Brainstorming BS affects ingenuity and innovation in Central Bank of
Nigeria; to study the extent to which Brainstorming BS influences industrial
relations policies in Central Bank of Nigeria; to analyze the extent to which
Brainstorming BS influences government policies in Central Bank of Nigeria; to
investigate the impact on profitability in Central Bank of Nigeria due to
Brainstorming BS. The hypotheses based the objectives were formulated. The
design of the study is survey which essentially used primary data generated
from Central Bank of Nigeria Okpara Avenue for the analysis. Sample, proportion
statistic was used to test the hypotheses. After the test it was discovered
that: there is positive correlation between productivity of Central Bank of Nigeria
and Brainstorming; there is correlation between ingenuity/Innovation and
Brainstorming in Central Bank of Nigeria; brainstorming positively affects
Industrial Relations in Central Bank of Nigeria; brainstorming positively
impacts on Central Bank of Nigeria policies. brainstorming positively impacts
on profitability of Central Bank of Nigeria. It concluded that brainstorming is
vital to the functioning of the organisation. It, therefore, recommended
amongst others that: administration of Central Bank of Nigeria Okpara Avenue
Enugu should formulate labour policies bordering on welfare packages for the
worker. This would entrench the remunerations in black and white so that both
the worker and the employer would know what to do at any time; administration
of Central Bank of Nigeria Okpara Avenue Enugu generally should reward staff
according to their inputs at work. This would encourage ingenuity, innovation
and positive change.
TABLE OF CONTENTS
ABSTRACT
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
1.2 Statement of the Problem
1.3 The Objectives of the Study
1.4 Research Questions
1.5 Research Hypotheses
1.6 Significance of the Study
1.7 Scope of the Study
1.8 Limitations of the Study
1.9 Definition of Terms
CHAPTER TWO
REVIEW OF RELATED LITERATURE
2.1 Theoretical Framework on Brainstorming
2.2 Research and Development as Outcomes of Brainstorming
2.3 6-3-5 Brainwriting as a Technique of Brainstorming
2.4 Ingenuity as an Outcome of Brainstorming
2.5 Idea as a Technique of Brainstorming
2.6 Creativity as a Technique of Brainstorming
2.7 Brainstorming as Research and Development
2.8 Brainstorming as an Instrument of Innovation
2.9 Invention as an Outcome of Brainstorming
2.10 Creativity as an Outcome of Brainstorming
2.11 Decision making as an Outcome of Brainstorming
2.12 Nature of Managerial Decision Making
2.13 Steps in an Effective Decision-making Process
2.14 Overcoming Barriers to Effective Decision Making
2.15 Recognizing Common Decision-Making Biases
2.16 Managing Diversity:Group Decision Making
2.17 Promoting Innovation: The Creative Factor in Decision Making
2.18 Departmental Purpose Analysis (DPA) as a Brainstorming Technique
2.19 Brainstorming as a Total Quality Management Technique
2.20 Quality Control Techniques
2.21 Brainstorming
and Departmental Purpose Analysis as Organized Problem Solving Techniques
2.22 Brainstorming and Departmental Purpose as Performance Appraisal
Techniques
2.23 Teamwork
Dynamics as decision Springboard in Brainstorming and Departmental Purpose
Analysis
2.24 Failure Mode and Effects Analysis (FMEA) as a Brainstorming
Technique
2.25 Quality
Function Deployment (QFD) as Quality Proof in Brainstorming and Departmental
Purpose Analysis
2.26 Summary of the Review of Related Literature
CHAPTER THREE
RESEARCH METHODOLOGY
3.1 Research Design
3.2 Population of the Study
3.3. Sample Size
Determination and Distribution
3.4 Reliability of the Study
3.5 Validation of Research Instrument
3.6 Method of Administration of Research Instrument
3.7 Method of Data Analysis
CHAPTER FOUR
DATA PRESENTATION AND
ANALYSIS
4.1 Data Presentation
4.2 Test of Hypotheses
CHAPTER FIVE
SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATION
5.1 Summary of Findings
5.2 Conclusion
5.3 Recommendations
5.4 Research Recommendation
BIBLIOGRAPHY
APPENDIX
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND
OF THE STUDY
In any organization, there is always the tendency to marshal the
resources effectively to achieve the desired goals. The aim of any enterprise
is to reach out to as many clienteles as possible in order to control the
market. Increased market share beckons on the management to make pertinent and
prompt policies that impact positively on the organization. These policies have
to take cognizance of the divergent resources available which include: men,
materials, money, machine and information technology. To take a relevant
decision has never, been quite easy at any time.
Dons (2000:11) notes that a good decision has to come from experienced
and well informed analysis of the resources available and their uses and
explicabilities. Often times, and as is usually the case, the decision of the
manager when taken solely, without due consultations with stakeholders
boomerang. According to Peters (2001:89), brainstorming offers management to
learn from all that matter in their respective
fields of operation so that friction would be minimized. As noted by Panyom
(2002:181), brainstorming is the secret that guides the success of emerging
management philosophies in Japan and South Korea. He noted that it helps
management carry everybody along. He notes that the only difference in the far
East model with the rest of the Western nations is that the bearer of the
responsibility still is the management in the Western model while it is a
collective responsibility in Japan. Otherwise, he noted, the modus operandi is
the same. Nnamdi (2004:89), brainstorming has to operate in the framework of
managerial competence of harnessing the resources of the enterprises to make
valuable contributions to foster the course of the organized. He noted that
everybody has meaningful input to make. Peterside (2005:112), states that
brainstorming places responsibility on even worker especially the affected ones
to make valuable inputs which management cannot ignore all it wants to crash
and Drucker (1979:34), notes that management takes painful look at all the
operations of the collective whole called organization. The workability of each
unit affects the others.
According
to Martin and Bartol (2001:86), Departmental Purpose Analysis (DPA) looks at
the productivity of each unit of each department to harness inputs overtime, to
discover the bottlenecks to make comparative analysis with other units to make
valuable suggestion for improvement. He noted that DPA has everybody in focus,
what they do, how they affect the organization as a whole. In order words,
every unit of organization is affected in DPA while transforming goes on in
each unit with only those affected with management. Pedro (2006:235), notes
that Brainstorming fulfils the purpose of DPA in every department. This study
looks at brainstorming and departmental purpose analysis in Unilever and
Nigeria Bottling Company.
Whereas the preceding discussion focused on an individual's creative
efforts this section examines techniques for enhancing creativity in group
settings. Two major techniques are brainstorming and the nominal group
technique. The brainstorming technique is a means of enhancing creativity that
encourages group members to generate as many novel ideas as possible on a given
topic.....
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