ABSTRACT
This study aims at investigating
the effect of business communication ondecision-making process in FBN by
examining the role of Modern Communication Technologies (MCTs), business
communication methods, and employee's communication skills on decision-making
process. The research population consists of all FBN's employees in the low
level management, middle level management, and top level management (446 in number). A stratified
random sample method according to managerial level was utilized in order to
ensure that particular managerial levels within the study population are
adequately represented in the sample. Three hundred and forty employees
participated in the survey. A total of 279 questionnaires were returned for a
response rate of 82.1%, and seven of them were not valid.
The results of this study revealed that
there is a significant correlation between MCTs and decision-making process.
MCTs found to make attaining information easier and increase the efficiency
through teamwork and effective decision-making.MCTs also
motivate employees to participate with their ideas. In addition, this study
revealed that there is a significant correlation between business communication
methods and decision-making process.Employees were receptiveto the useof oral
communication methods for complex tasks. This study also found out that written
communication methods are utilized to easily identify the problems encountered.
The analysis of this study revealed
that there is a significant correlation between the personnel communication
skills and decision-making process. One of the important findings of this study
was the positive effect of engaging the employees in decision-making
process.The study revealed that MCTs are impersonal, some of the employees
suffer from communication apprehension.
TABLE OF CONTENT
Table of content
List of Figures and Tables
List of abbreviations
Chapter One:
General Introduction
1.2 Statement of research
problem
1.3 Research Questions
1.4 Research Objectives
1.4 Significance of the study
1.5 Hypotheses
1.6 Research variables
1.7 Scope and Limitation of
the study
1.9. Definition of terms
1.10 Chapter Scheme
Chapter Two:
Literature Review
2.1 Business communication
2.1.1 Functions of
communication
2.1.2 Nature of Communication
2.1.3 Communication barriers
2.1.4 Organization
communication
2.1.5 Communication as a decision making tool
2.1.6 Electronic Communication
2.2 Managerial Decision making
2.2.1 Characteristic of managerial decisions
2.2.2 Decision making process
2.2.3 Barriers to decision making
2.2.4 Organizational decision making
2.2.5 Computer mediated decision making
Chapter three
3.1 Introduction
3.2 Data Collection
3.2.1 Secondary Data
3.2.2 Primary Data
3.2.3 Data measurement
3.3 Statistical analysis tools
3.4.1 Validity of Questionnaire
3.4.2 Reliability of Research
3.5 Research population and sample selection
3.6 Characteristic of sample
Chapter Four
4.1 Introduction
4.2 Data Analysis and Discussion
4.3 Testing the hypotheses
Chapter Five
5.1 Introduction
5.2 Conclusion
5.3 Recommendations
5.4 Proposed future studies
References
Appendix
CHAPTER ONE
1.1 INTRODUCTION
In a world where speed and adaptability can make or break a
business, organization increasing is how companies win and keep on winning
(Cook andMacaulay, 2004). What separates the winners is the ability to make the
rest important decisions well-and then to make them happen. The key is not
structure but rather an integrated organizational system. Decisions, if you
can't make them; you won't be an effective manager. It requires getting the
right people focused on those decisions at theright time. That's true whether
the decisions involve the largest issues that a company faces (what’s our
strategy?) or more tactical, day-to-day concerns (should we buy more components
now or next month? Should we accept this customer's return?)(Batemanand Snell,
2004).
Survival and long-term success will often depend on finding
the right solution. To take the right decision is typically not a simple
matter, as most decision problems are highly complex in nature. A key issue for
all managers is how far they should share decisions with their team or
colleagues (Adair, 2007). Integral to decision-making is the management and
creation of shared meaning, focusing on the mastery of communication is
inseparable from effective decision-making.
Communication is a vital aspect of human existence. Aslong
aslifeexists,the humanrace isperpetuallyseeking toheard and understood.
Communication is the lifeblood of every organization (Nelson and Economy,
2005). It is themedium through which an organization’s vision and goals
areinterpreted and understood by both its internal and external stakeholders.
Communication is the transfer ofideas from the sender to the
receiver,It is an indispensable management tool that provides the need by which
people in business, politics and other professionals act, interact, and
exchange information and ideas (Mozammel et.al, 2005).
No business organization;be it private or public sector
organization can thrive without effective communication. It is the life-wire of
every organization. In a classical business setting, communication helps both
the employer and the staffs understand themselves, as well as providing a
medium by which people in an organization act, interact, exchange information,
ideas, develop plan, proposals and execute them; It is not possible to have
good human relations without communication. An effective communication is
required, not only for maintaining human relations, but also for achieving good
business performance. In addition, practical experience shows that there is no
communication without conflicts. Sometimes, conflicts can be useful, as they help
to make correct decision.
Communication is the specific process through which vital
information movesand is exchanged throughout an organization. Information flows
through both formaland informal structures and it flows downward, upward, and
laterally (Schermerhorn et al. 2002). Today, more than ever before,
communication plays a major role in how managers get important things done in
timely, and high quality ways. If they cancommunicate effectively, they can
overcome many challenges (Durham et al. 2005)....
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