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This research work is aimed at identifying some of the variables affecting new product development in the cable industry using Cutix cable PlC. Nnewi as a case study.  A look at this problem has show that customer’s wants and needs should be put into. Consideration before deciding on the new product to be produced, and the firm should make some that they have enough raw materials to meet the quantity ordered by her customers to avoid the problem of stock-out in the company. This research is made up of five chapters, chapter one is centered on the introduction of the study, the purpose and the variables affecting product development.  Chapter two deals with the works of some intelligent scholars who had done some research on new product development and some of the likely problems one can encounter when developing a new product. Chapter three dealt with the research methodology, the design of the study, questionnaires and method of data collection.  Chapter four looked into the findings and analysis while chapter five gave insight on the summary of difficulties involved before a firm finally come out with a new product in the market and the recommendations given to the cable industry to achieve the production of new products, without difficulties.  It also contains the limitation of the study and suggestions for further study.

The product or watchword for marketing has to be associated to “innovation or die.
This innovational attributes can become a philosophy compelling or almost parallel to that of the marketing concept (Stanton W.S 1981).
1.          Offering new improved products for present markets.
2.          A strategy of selling a new product to existing markets.
3.          A state of creating new products that moves the product from concept to test phase and also involves the development of marketing mix (promotion, distributions and prices)
4.          A product market growth strategy in which a company develops new products to sell to its existing markets.
5.          Consist to of the companies seeking products for its current markets.
Development is often referred to as the technical side of business only.  This interpretation or emphasis is not too concise as development itself is more than the application of scientific planning to ensure the progress of....

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