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TABLE OF CONTENTS
Title page
Approval page
Certification page
Acknowledgement
Table of contents
List of tables
Abstract
CHAPTER ONE: INTRODUCTION
Background of the Study
Statement of the Problem
Purpose of the Study
Significance of the Study
Research Questions
Hypotheses
Scope of the Study
CHAPTER TWO: REVIEW OF RELATED LITERATURE
Conceptual Framework
Concept of Household Products (Pesticides)
Concept of Safety Instructions
Concept of Students’ Response
Concept of Determinant
Concept of University Students
Media for Receipt and Recognition of a Safety Instruction
Instruction/message Reading and Comprehension
Message Storage and Recollection of Safety Instructions on
Product
Students’ Risk Perception of Safety Instructions
Theoretical Framework
Thorndike’s Theory of Connectionism
Freud Theory of Motivation
Maslow’s Theory of Hierarchy of Needs
Herzberg’s Theory of Perception
Related Empirical Studies
Summary of Literature Reviewed
CHAPTER THREE: METHODOLOGY
Design of the Study
Area of the Study
Population for the study
Sample and sampling Technique
Instrument for Data Collection
Validation of the Instrument
Reliability of the Instrument
Method of Data Collection
Method of Data AnalysIs
CHAPTER FOUR:
PRESENTATATION AND ANALYSIS OF DATA
Research Question 1
Research Question 2
Research Question 3
Research Question 4
Research Question 5
Test of Hypotheses
Hypothesis 1
Hypothesis 2
Hypothesis 3
Hypothesis 4
Hypothesis 5
Major Findings of the Study
Discussion of the findings
CHAPTER V: SUMMARY, CONCLUSION AND
RECOMMENDATION
Re-statement of the Problem
Summary of the Procedure Used
Summary of Findings
Implication of the Findings for Marketing Education
Conclusion
Recommendations
Suggestions for further Research
References
Abstract
This study was carried out
to find the determinants of University Students’ response to Safety
Instructions on Household (pesticide) Products in Imo and Enugu States.
Specifically, it sought to find out the determinants of students response to
safety instructions, media for receipt and recognition of safety
instruction/messages, students’ message reading and comprehension, students’
message storage and recollection and students’ risk perception of safety
instructions. Five research questions and hypotheses guided the study.
Descriptive survey research design was used and 72 item statement questionnaire
and checklist were used for data collection. The questionnaire and checklist
were face validated by three experienced University lecturers. The reliability
of the instrument was determined using Cronbach-Alpha reliability formula on
the responses of 100 undergraduate students randomly selected from Abia State
university, Uturu and it yielded a reliability coefficient of 0.98. The
population for the study was 54,960 undergraduate students of the four
government owned universities in Imo and Enugu States. Proportionate stratified
random sampling was used to select 2,748 respondents representing five percent
of the population based on university, faculty, department and programme. Out
of 2,748 copies of the questionnaire and checklist administered 2,693 were
returned and analysed.. The data collected were analyzed using statistical mean
and standard deviation to answer the research questions while the checklist was
analysed using frequency and percentage. The null hypotheses were tested using
z-test. Based on the analyses of data collected, it was found
that obviousness of the
injury, belief in the controllability, irreversibility and immediacy of effect
and the specification of the desired response were determinants of students
response to safety instructions, students’ media for receipt and recognition of
safety instructions were determined by direct notification, print media,
broadcast media and outdoor media etc; Students reading and comprehension of
safety instructions were determined by the use of attractive colours, signal
words, layout and length of message and students storage and recollection of
safety instructions for response were determined by memory limitation, high
recall decay rates limited attention span and familiarity with specific
instructions. There is significant difference in the mean response of male and
female students based on the z-test analyses. Based on the
z approximation; the significance difference is in favour of
male university students. It was
recommended that direct notification and
broadcasting should be most appropriate when presenting instructions/adverts on
household products already in circulation, advertisers should consider their
audience and their characteristics before choosing media and method of
presentation, safety instructions should be brief and explicit and the required
action clearly stated. The researcher concluded that students’ response to
safety instructions on household (pesticide) products were determined by many
factors that influence the media for students’ receipt, recognition, reading
and comprehension of safety instructions as well as the student’s risk
perception.
CHAPTER ONE
INTRODUCTION
Background of the Study
Technology all over the world
is dynamic in the sense that there are better and new methods of production as
a result of advancement in technology. The improved method of production has
led to mass production of goods and services. As the production increases,
consumption also increases. The influence of technological development in the
production and consumption of household products has brought about new
regulations to protect the consumer. These regulations on the production, sale
and consumption of household products tend to influence industries on the
quality of their products. As production of goods and services faces different
challenges as a result of regulations imposed by regulating bodies, the public
are to be assured of their safety. Relevant government agencies are empowered
to investigate, seize, destroy and ban potentially unsafe products. With
technological advancement, innovation, research and development, a number of
regulations are in place such as Chemical and Pesticides Act, 2008, Drugs,
Foods and related products Act 1999 (Fatokun, 2003). Manufacturers must be
aware of these regulations, when proposing, developing and launching new
products for use by consumers. The knowledge of the regulations would help
producers to ensure that the products conform to the safety regulations.
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