AUN STUDENTS’ AWARENESS OF THE APC USE OF THE SOCIAL MEDIA IN THE 2015 NIGERIAN PRESIDENTIAL ELECTION

For more Communications & Multimedia projects click here


ABSTRACT


The study examined AUN students’ awareness of the All Progressives Congress, APC,use of the social media in the 2015 Nigerian presidential election. The study sought to gauge how much AUN students know about APC’s use of the social media in the 2015 Nigerian presidential election. The study is anchored on two relevant theories: Media Dependency and Agenda-Setting theories. The researcher used survey method,with questionnaire as the instrument for data collection. The data gathered from the closed- and open-ended items of the questionnaire were analyzed using simple percentages and frequency counts. Findings show that majority of the students know enough about the party’s strategic use of the social media in the 2015 presidential election to state that doing so made the party popular, publicized its manifestoes, as well as made it to emerge victorious at the poll. Therefore, political parties should embrace the social media wholly as a veritable toolfor carrying out electoral campaigns.


TABLE OF CONTENTS

Table of Contents
List of Tables
Abstract

CHAPTER ONE: INTRODUCTION
Background to the Study
Brief History of AUN
Brief History of APC
Statement of the Problem
Purpose of the Study
Research Questions
Scope of the Study
Significance of the Study
Limitations of the Study
Definition of Terms

CHAPTER TWO: REVIEW OF RELATED LITERATURE
Introduction
The Concept of Social Media
Evolution of Social Media
Social Media and News
Social Media Politics
Theoretical Framework:
•           Media Dependency Theory
•           Agenda-setting Theory
•           Relevance of Theories to the Study

CHAPTER THREE: RESEARCH METHODOLOGY
Introduction
Research Design
Population of the Study
Sample Size and Sample Technique
Research Instruments
Method of Data Collection
Method of Data Analysis

CHAPTER FOUR: DATA PRESENTATION, ANALYSIS AND DISCUSSION OF FINDINGS
Introduction
Data Presentation and Analysis
Discussion of Findings

CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS
Summary
Conclusion
Recommendations
REFERENCES
APPENDIX


CHAPTER ONE

INTRODUCTION

1.1 Background to the Study


The Meriam-Webster dictionary (2008) defines social media as “forms of electronic communication (as websites for social networking and blogging) through which users create online communities to share information, ideas, personal messages, and other contents (as video)”. The same source defines networking as “the exchange of information or services among individuals, groups, or institutions, specifically the cultivation of productive relationships among young adults.”


In the 21st century, the means of communication has risen to many platforms; technology has created new templates of communication everywhere -- from person to person, person to mass media and vice versa. As computer technology increases, the coming of social media has become so popular that it is completely changing the way people view, send, respond to societal issues and, is opening up new ways for people to interact with one another and across the world at large without having to step a foot out of their homes or beyond the shore of their countries (Alysse B. 2010).



Social media arrival has greatly changed human way of communication. Marshal McLuhan in 1964 predicted that the world would someday become a “global village” where things that happen in some part of the world would be instantly known worldwide. People can stay directly in their homes and get latest events, information and entertainment happening around the world and enjoy full interaction with the world by pressing that single button.

Individuals, groups, organizations and even political parties are taking advantage of the opportunities which is provided by social media to mobilize millions of people to support and advance their course in many parts of the world today.


In the political sphere the social media have become a veritable tool for mobilizing citizens towards active participation in the political process and democratic projects, hence, the use of social media in politics has experienced a tremendous growth. Since Barack Obama broke the world record in the history of social media use for political purpose during the 2008 US presidential elections, many nations and politicians across the globe have continued to embrace the platform to mobilize their citizens and candidates towards active participation in the political process (Pew Research Center, J&M 2012).



On the African continent, the power of the social media is being felt during political crisis and elections among others. For instance, social media played a significant role during the Arab Spring crisis. The Arab Spring was referred to as Twitter or Facebook Revolution as modern technologies were used for communicating and interacting between participants in political protests. Social media played a central role in spreading awareness and shaping political debates about ongoing events all over the world. According to Policy and Legal Advocacy Centre (2012), the 2011 elections in Nigeria witnessed a remarkable use of the social media as a tool for political communication. Personal websites, blogs, and many social media platforms were used for campaigns. Aside from this, the social media was equally used as a weapon to undermine and even destroy the image of other political parties, especially the ruling party at that time, the People‟s Democratic Party, PDP.


For more Communications & Multimedia projects click here
___________________________________________________________________________
This is an Undergraduate Thesis and the complete research material plus questionnaire and references can be obtained at an affordable price of N3,000 within Nigeria or its equivalent in other currencies.


INSTRUCTION ON HOW TO GET THE COMPLETE PROJECT MATERIAL

Kindly pay/transfer a total sum of N3,000 into any of our Bank Accounts listed below:
·         Diamond Bank Account:
A/C Name:      Haastrup Francis
A/C No.:         0096144450

·         GTBank Account:
A/C Name:      Haastrup Francis
A/C No.:         0029938679

After payment, send your desired Project Topic, Depositor’s Name, and your Active E-Mail Address to which the material would be sent for downloading (you can request for a downloading link if you don’t have an active email address) to +2348074521866 or +2348066484965. You can as well give us a direct phone call if you wish to. Projects materials are sent in Microsoft format to your mail within 30 Minutes once payment is confirmed. 

--------------------------------------------------------
N/B:    By ordering for our material means you have read and accepted our Terms and Conditions


Terms of Use: This is an academic paper. Students should NOT copy our materials word to word, as we DO NOT encourage Plagiarism. Only use as guide in developing your original research work.

Delivery Assurance
We are trustworthy and can never SCAM you. Our success story is based on the love and fear for God plus constant referrals from our clients who have benefited from our site. We deliver project materials to your Email address within 15-30 Minutes depending on how fast your payment is acknowledged by us.

Quality Assurance
All research projects, Research Term Papers and Essays on this site are well researched, supervised and approved by lecturers who are intellectuals in their various fields of study.

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.