Radio is one of the viable media of mass communication. Just as communication is the transfer of information from the source to a destination. Presently, for anything to be called communication it must efficiently reach to the source, passing through the specified channel. Undoutfully, there is no way communication could be completed without feedback. It is on this background, that the research deemed it necessary to have a look at the listening habit of students in Higher Institution of learning particularly the students ofIbadan Polytechnic. The researcher went further to find out what could entice students to listening to the radio programme. In the world today, different radio stations exist, but ability to attract audience listening is what matters, and when this is lackenpeople turnoff their radio. Any time a radio station encounters this, the audience interest wear away as the station’s image is put at stake. It is therefore revealed that for a media house to be successful it needs towork on having the audiencein place before planning itsprogrammes.

Due to the heterogeneous nature of the student’s population in the Ibadan Polytechnic which formed my case study, convenient sampling technique was used. In this method, 200 final year students was selected cutting across various faculties of the polytechnic from the entire populationand this was able to revealwhether students listen more or less to radio programmes.

Title Page

Chapter One: Introduction
1.1 Background of the Study
1.2 Statement of the Problem
1.3 Objectives of the Study
1.4 Research Questions
1.5 Research Hypothesis
1.6 Significance of the Study
1.7 Scope/Limitation of the study
1.8 Definition of Terms

Chapter Two: Review of Related Literature
2.1 Introduction
2.2 Theoretical Framework
2.3 Nature of Radio
2.4 Strengths and Weaknesses of Radio
2.5 Radio Listenership
2.6 Advantages of listening
2.7 Attitude

Chapter Three: Research Methodology
3.0 Introduction
3.1 Research Design
3.2 Area of the Study
3.3 Population of the Study
3.4 Sample of the Study
3.5 Instrument for Data Collection
3.6 Reliability and Validity of Instrument
3.7 Techniques of Data Analysis
3.8 Scoring of the Research Instrument
3.9 Decision Rule

Chapter Four: Data Presentation, Analysis and Interpretation
4.1 Introduction

Chapter Five: Summary, Conclusion and Recommendations
5.1 Summary of Findings
5.2 Conclusion
5.3 Recommendations

1.1 Background of the Study
Radio is an essential mass medium that virtually every member of the society benefits from. Kuewumi (2009) asserts that Radio has radicalized the face of human communication and ultimately become a fixed pointin the daily lives of humans whereby people are informed, taught, nurtured and reformed by way of relaxation,reinvigoration and resuscitation. This he argued, makes radio as a medium of mass communication being constantly sought after by its ardent listeners. Radio is the wireless transmission of signals through free space by electromagnetic radiation of a frequency significantly below that of visible light, in the radio frequency range, from about 30 kHz to 300GHz.

Egbuchulam (2002) defined radio as: a mobilizer anda formidable factor in the new world order in economy, technology and politics. Radio is best described asthe cheapest, safest and the most effective mediumof communication available to man.

According to Onabajo (1999), in the developing world as in Asia and Africa, radio is cheap; it does not cost much compared to television which is expensive. It is also portable i.e. it can be easily transported from one place to another. It is credible as it transmits messages that its listeners hold important. Radio canalso present news as it happens, brings the voices of news makers and artists into the homes of listeners. It also provides dramatic shows and other entertainment, which listeners can visualize even in the absence of visuals. For that reason, radio enjoys the advantage of simultaneity.It requires little effort of its consumers to comprehend its message. It is a good companion that entertains andinforms its listeners.

Kuewumi (2009:148) has this to say about radio: “imagine a world without radio; it will be like a garden without flowers and trees. Radio daily feeds us with information, teaches us and calms our nerves. If radio iswell understood and its potentials realized, hardly willthere be any one that will live without a radio. Many anxious moments will be healed.” Radio is a vehicle for projecting personality through which it attracts and holds an audience. It is an efficient instrument for getting a message to a large number of people at the same time, because it transcends the boundary of space and time, and also leaps across illiteracy barriers (Onabajo, 1999). Egbuchulam (2002) asserts that radio has been a major communication tool for improving the quality of people’s lives, bringing to their doorstep news, entertainment and education through its programmes. Despite the world wide enchantment with the internet and web-based learning, radio still retains the advantage of being able to serve dispersed, isolated, and disadvantaged communities aspiring to overcome the barriers of illiteracy and physical distance in many countries. Listeners use and relate to radio in very differentways compared to other media. Listeners use radio for various reasons one of which is for emotional support, to keep their spirits up through programmes, and the result willdetermine to a large extent the attitude listeners would have to programmes. People listen to radio tobe informed, entertained, educated, follow their favourite football team, and follow fashion trends or popular music, among others.

According to Oliveira, Portela, & Santos (2012), it is assumed that listeners make their own interpretations of a radio programmeif the presentation includes something they can relate to, something familiar. The encounter between the radio programme and the listener is regarded as a meaning making process within a cultural context. This meaning making process is influenced by a variety of factors, such as the radio programme topic, design and the socio-cultural variations in experiences, knowledge and cultural dispositions. “The figures of those who listen to radio continue to increase thus indicating an increasing affinity for the free and participatory opportunities offered by radio stations” (Bamgboye, 2013). Radio plays an integral role in providing its listener with news, music and other programmes, while also acting as a voice that represents them as well as the society at large.

It is therefore no argument that radio serves as a means of communication. In the aspect of information, radio provides information in terms of news that is, the day-to-day information within and outside the country. Radio also encourages its listener to know more about entertainment, education, and politics; they can also participate through phone-in programmes, talk shows and motivational programmes. Radio generally helps to broaden the knowledge intellectually and morally.

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Item Type: Project Material  |  Attribute: 55 pages  |  Chapters: 1-5
Format: MS Word  |  Price: N3,000  |  Delivery: Within 30Mins.


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