EFFECTIVE MANAGEMENT THROUGH LANGUAGE COMMUNICATION IN AN ORGANIZATION: A STUDY OF DELTA STATE POLYTECHNIC, OGWASHI-UKU

ABSTRACT
It is observed in many organizations that there has been the problem of ineffective language communication. This has adversely affected the management and subsequent performance level of these organizations. Opinions expressed by several scholars revealed that effective language communication played a very important role in the efficient management of an organization. This fact laid the basic foundation for this research. This study therefore, investigated the impact of effective management through language communication using Delta State Polytechnic, Ogwashi-Uku as a study. The data analyzed revealed that among other barriers to effective language communication in an organization, semantic distortion was the most prevalent. Poor communication adversely affected job performance while effective language communication facilitated the prevention and resolution of conflict(s) if any arose. Rumour mongering was inimical to good organizational management and filtering official information created a lot of problems. Differences in staff members background and orientation affected effective language communication amidst others. Finally, the researcher made eight (8) recommendations to help improve the management of Delta State Polytechnic, Ogwashi-Uku and other organizations at large.


Chapter One
Introduction
1.1       Background of the Study
The researcher is motivated to undertake this study because of the lack of effective management through language communication. This indeed has been a major problem in organizations and a serious cause of concern to researchers, employers of labour and members of staff. Many analysts have identified several reasons for the aforementioned trend.

Robbins is of the view that: “words mean different things to different people” (297). He also notes that though we speak a common language (i.e English), our use of that language is far from uniform. He further states that members in an organization usually do not know how those with whom they interact have modified the language. Senders tend to assume that the words and terms they use mean the same to the receiver as they do to them. This assumption, according to him, is often incorrect (298).

Elaborating on the above view, Koontz and Weihrich opine:

No matter how clear the idea in the mind of the sender of communication, it may still be marked by poorly chosen words, omissions, lack of coherence, poor organization of ideas, awkward sentence structure, platitudes, unnecessary jargon and a failure to clarify the implications of the message (376).

When the above situation occurs, there is bound to be a problem. Elaborating on this, Nduka summarily states: “A message which is not properly communicated can disorganize rather than harmonize activities of workers” (9).

From the aforementioned observations, I am of the opinion that for a message to be effectively communicated, the words used must mean the same thing to the sender and receiver. In other    words, effective management through language communication can be seen as an essential tool for the internal functioning of the organization. Stressing on the importance of this, Nduka opines:

... effective communication between management and workers has recently been recognized as an effective management technique. This is because proper interpersonal communication has many purposes to achieve in the work-oriented organization. Information fulfils workers desires for awareness of things that affect them (7).

Akpovi expresses a similar view when he explicitly states:

In any organization, communication is an aid to a successful planning, organizing, staffing, co-ordinating and controlling of the organizational resources … Co-ordinated efforts toward common goals are impossible without effective communication of information and ideas, attitudes and feelings among individuals and groups in the department (92).

From the above, as seen by Koontz and Weihrich, effective management through language communication is needed for the following reasons:

To establish and disseminate goals of an enterprise. Develop plan for their achievement. Organize human and other resources in the most effective and efficient way. Select, develop and appraise members of the organization. To lead, direct, motivate and create a climate in which people will want to contribute (367).

Effective management through language communication therefore is a sine qua non in organizations since it is through it daily organizational activities are carried out. It is of public opinion that the administrative process in any organization will fail, unless there is effective language communication in the system. Notwithstanding the difficulties involved, this study examines the impact of effective management through language communication in an organization.

1.2       Statement of Problem
Delta State Polytechnic, Ogwashi-Uku with three (3) distant campuses had since inception faced the problem of ineffective management. This has promoted the existence of rumour in the Institution.

In my own view, rumour mongering in the Polytechnic is a clear indication that there is ineffective management through language communication. This ugly trend has slowed down the Institution’s growth since nobody seems to be “carried along”.

The researcher has equally noticed that in the Institution, entirely different meanings can be assigned to words depending on the sender and receiver’s respective perceptions. When meanings are not truly reflected, there are bound to be distortions in the messages passed. The Institution tends to have problems in such situations. Stoner et al further illustrate:

Suppose that different departments of a company receive a memo stating that a new product is to be developed in “a short time”. To people in Research and Development, “a short time” might mean two or three years. To people in the Finance Department, “a short time” might be three to six months, whereas the Sales Department might think of “a short time” as a few weeks (555).

From the above, it is observed that different meanings have been assigned to the phrase “a short time” thus making communication ineffective.

In a similar vein is the instance where people who have different backgrounds of knowledge and experience often perceive the same phenomenon from different perspectives. Let us consider a case where the Dean of the School of Business in Delta State Polytechnic, Ogwashi-Uku compliments a Lecturer III in his School for his efficiency and high quality style of lecturing. Actually, the Dean genuinely appreciates the Lecturer’s efforts and at the same time wants to encourage the other Lecturers to emulate his example. His colleagues however, may regard his being singled out for praise as a sign that he has been “buttering up” the Dean. They may even react by teasing or being openly hostile. Thus, individual perceptions of the same communication differ radically.

It has been observed also that in the aforementioned Polytechnic, there exists a great gap between the Principal Officers and the other staff members. For example, in the Registry, where we have the Registrar as the Chief Administrative Officer, the next most Senior Administrative Staff happens to be a Senior Assistant Registrar, (no Principal Assistant Registrar, no Deputy Registrar in between).

The above situations already described, usually result in conflicts and even hinder individual job performance in the Polytechnic. When such situations arise, there are clear indications that communication will be ineffective.

1.3       Objectives of the Study
This research has been embarked upon with the following objectives in mind:

To ascertain the role effective language communication plays in promoting efficient management of an organization.

To find out the role of language communication in the motivation of staff.

To find out the factors hindering effective language communication in an organization.

To investigate the role of effective language communication in resolving organizational conflicts.

1.4       Significance of the Study
The research work will be of importance and beneficial in the following ways:

It will help the Management of Delta State Polytechnic, Ogwashi-Uku and other similar organizations in improving her communication with a view to enhancing management efficiency. It will help improve relationship between staff and Management as well as interpersonal relationship among members of staff.
It will aid in the control of industrial conflict and its resolution in the organization.

It will significantly enhance job performance through positive motivation.

The study will suggest the most suitable means to preventing communication breakdown in an organization.

1.5       Scope of the Study
This study  in  terms of subject  covers  only effective management through language communication. Geographically, it is restricted to Delta State Polytechnic, Ogwashi-Uku. The choice was based on the researcher’s accessibility and proximity to the Institution.

1.6       Research Questions
In trying to address the problem of ineffective management through language communication in an organization, the researcher postulated the following questions:

What is the most prevalent barrier to language communication? What is the role of language communication in superior/subordinate relationship?

Does effective language communication help in resolving conflict?

What is the role of language communication in enhancing job performance?

This research will attempt to provide valid answers to these and other questions.

1.7       Definition of Terms
For clarity and easy understanding, some of the terms used in the context are defined below.

Management
This refers to the practice of designing, maintaining, regulating, planning, organizing, leading and controlling the work of organization members and of using all available organizational resources to achieve stated organizational aims or goals. In other words, it involves a conscious and continual shaping of the organization, which is only attainable with the aid of effective language communication.

Effective Communication
This refers to the proper encoding and decoding of a message usually done with symbols that are familiar to the sender and the receiver of the message. In other words, communication is said to be effective if the message or information passed is properly understood by the receiver as perceived by the sender.

Organization
This is a consciously co-ordinated social unit, composed of two or more people that function on a relatively continuous basis to achieve a common goal or set of goals.

Idiosyncrasy 
This reflects a peculiar way or manner by which a language user is distinctively different from any other user of the language in terms of reasoning, behaviour, speaking etc.

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Item Type: Project Material  |  Attribute: 55 pages  |  Chapters: 1-5
Format: MS Word  |  Price: N3,000  |  Delivery: Within 30Mins.
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