PRINT MEDIA CONSUMPTION PATTERN AMONG FEMALE UNDERGRADUATES

ABSTRACT
This study was carried out to look at the Consumption Pattern Among Female Undergraduates towards print media at the Delta State University Abraka and suggest possible ways on how to encourage Female Undergraduate students to make consumption of print media for their re- search work and study and also for Delta State University, Abraka to improve in the services of meeting users information needs. Review of related literature were sourced under the following concepts: the importance of print media awareness among Female Undergraduate students, the consumption pattern print media used among Female Undergraduate students, the relevance of organizing print media among Female Undergraduate students, the challenges encountered by Female Undergraduate students in the consumption of print media, kinds of print media publication. A descriptive survey research design was used for the study and one hundred and twenty one (121) students were used as respondents who answered the questionnaire posed by the researcher. A simple percentage was used for analysis of data. The research findings revealed that print media are used among Female Undergraduate students and the print media enhance the development of personal philosophy in a code of ethics. Female Undergraduate students make consumption of current print media in academic libraries. It therefore shows that Female Undergraduate students benefit from the consumption of print media in the following ways: Through personal growth and development, intuition and self expression, problem solving, stress reduction and health benefits. Based on the findings, recommendations were made to upgrade the standard of print media use among Female Undergraduate students of Delta State University Abraka, that more current print media should be provided for Female Undergraduate use, that funds are made available to purchase more print media in Delta State University, Abraka for Female Undergraduate students use.

TABLE OF CONTENT
Abstract
CHAPTER ONE INTRODUCTION
Background to study
Statement of problem
Research objective
Research question
Significance of study
Scope of the Study

CHAPTER TWO LITERATURE REVIEW
The Concept of Print media
The types of Print media Publication
Stress Reduction and Health Benefits
The Consumption pattern Print media in Different Areas of Specialization
The Relevance of Organizing Print media in Subject Areas for Female Undergraduate use
The Challenges Encountered by Female Undergraduate Students in the Consumption of Print media
Empirical review

CHAPTER THREE RESEARCH METHODS
Design of the study
Population of the Study
Sample and Sampling Technique         
Instrument  for Data Collection
Validation of the Instrument
Method of Data Collection
Method of Data Analysis

CHAPTER FOUR DATA ANALYSIS AND DISCUSSION OF FINDINGS
Data presentation
Data analysis
Discussion

CHAPTER FIVE
CONCLUSION AND RECOMMENDATION
Conclusion
Recommendation
REFERENCES

CHAPTER ONE
INTRODUCTION
Background to study

Print media are a good source of primary information. They are published on a regular basic (usually quarterly for monthly). Some print media publish articles that report on the outcomes of academic research while others provide prac- tical information to practitioners in the field. The library subscribes to a range of print media types from magazine through to print media that details academic research.[31]. To this end,[32], print media could be seen as a bond note, book, a ring binder full of papers, a collection of electrical particles on computer disk or an audio tape, people print media in different ways. At heart, though a print media is a day book, a place to record daily happenings. A print media as further stated by[32], is a tool for self discovery, an aid to concentration, a mirror for the soul, a place to generate and capture ideas, a safety value for the emotions, a training ground for the writer and a good friend in confident. Print media shares same qualities with things like logs and diary. It records experience and events over a period of time. Writing and keeping print media also entails conscious reflection and commentary..
Print media is an accumulation of materials that is mainly based on the writing process of reflection. It is written over a period of time, not in one go. Putting learning in front of print media implies there is overall intention by the writer (or who set the task) that learning should be enhanced. In the same vein, Moon (2010) and[13] described print media as regular publication that contain articles on current research. Usually, the author of a print media article will have carried out same primary research; perhaps they have carried out a study where they have interviewed as surveyed print media article and found the importance in finding support evidence for as- signments. Helton emphasized that print media are always pub- lished at regular intervals, for example, weekly, monthly, or quarterly, the information they contain is very up to date. Book on the other hand can sometimes take up to 2 or 3 years to be published.
On the other hand, the Free Answer.Com. (2011) define attitude as a settled way of thinking or feelings, typically reflected in a person’s behaviour, a position of the body proper to or implying an action or mental state. An attitude is a hypothetical construct that represent an individual’s degree of like or dislike for something. Attitudes are generally positive or negative virus of a person, place, thing or event. This is often referred to as the attitude object. Relating the above point, Bolton (2005) noted that the possibilities of print media writing, use and keeping as an aid to the profes- sional development of formal and informal education was recognized by a number of academics and trainers.
There was an emphasis on the consumption of explorative recording students in the UK form the 1960’s on the significant part based on their use. Mainstream teacher educators also began to pick up on the potential of personal professional print media writing. These were also growing attention to the role print media writing in personal growth. As a result, by the end of the century there was a significant print mediaing industry with a range of books, websites, training programmes and retreats and even specialist software.
Statement of problem
Over the years print media have been used as sources of up-to-date and current information. Print media contain write-ups, reports reviews, stories, new discoveries by sev- eral contributors. Information contained in them is more current than those in textbooks. In most cases, it is informa- tion that appeared in periodicals (which include print media) which are distilled and published in textbooks, (Adomi, 2006). The consumption of print media by scientists and researchers has developed over the years and during those years print media have evolved in specialized ways to fulfill their primary activities (Llewellyn et al 2002). According to Tenopir and King (2002) “studies conducted over the last four decades shows that scientists, on the average, value print media and print media articles more than any other simple information resource” (P.I). The reasons print media are preferred is not far fetched. Rowland (1997) describes four major functions of a scholarly print media as;
Discrimination of information (their information can not be discriminated)
Quality control (value judgement of Information)
Canonical archives(can be stored and retrieved from archives)
Recognition of authors (P. 1)(make authors to be known)
Added to the above is that articles to be published in a scholarly print media are properly filtered by their editorial board. They are peer-reviewed, the authorities of contributors are considered and then they publish articles on related topics (Tenopir and King 2002). Education involves more than gaining and exercising technical knowledge and skills. It depends on the Female Undergraduate students to cultivating a kind of artistry. In this sense education are engineers applying their skills to carry out a plan or drawing, them, they are artists who are able to improvise and devise new ways of looking at things. (Donald, 2000). However, it is also easy to see why many students resist writing and keeping print media. We might see ourselves as the sort of person who write about our lives and experience in the way Moon (2002) described. This study therefore tends to explore the attitude of un- dergraduates students towards the consumption of print media at the Delta State University, Abraka. However, the major problems faced by Female Undergraduate students towards the consumption of print media are; types of print media publications available to them, problem of awareness of the importance of print media by Female Undergraduate students, lack of consumption pattern print media is different area of specialization, lack of organization of print media in subject area for Female Undergraduate students, Challenges encountered by Female Undergraduate students in the consumption of print media

Research objective
The broad objective of the study is to examine the Consumption Pattern Among Female Undergraduates towards the consumption of print media in Delta State University abraka Delta state. specifically the study objective are :
1.                 To determine the Importance of Print media Awareness to Female Undergraduate Students
2.                 To determine the Consumption pattern Print media in Different Areas of Specialization
3.                 To determine the Relevance of Organizing Print media in Subject Areas for Female Undergraduate Students’ Use
4.                 To determine the Challenges Encountered by Female Undergraduate Student in the Consumption of Print media
Research question
The research questions to guide this study are:
1.                 What is the Importance of Print media Awareness to Female Undergraduate Students
2.                 What is the level of Consumption pattern Print media in Different Areas of Specialization
3.                 What is the Relevance of Organizing Print media in Subject Areas for Female Undergraduate Students’ Use
4.                 What is the Challenges Encountered by Female Undergraduate Student in the Consumption of Print media

Significance of study
The study become significant to lecturers, students, con- sultants, information scientists, librarians, etc as they always use print media for diverse purposes which include storing and repacking the contents of information in it to buttress their research as they carry most recent information. Users of the academic libraries can develop and improve their capabilities through the available print media they have. The extent to which this is done will boost the ego of the Female Undergraduates towards the consumption of print media. It will also serve as a research tool to subsequent researchers who may conduct research work similar to this.
Scope of the Study
The study is aimed at finding out the Female Undergraduate students’ consumption pattern of Print medias. The study will cover Delta State University abraka Delta state.
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Item Type: Project Material  |  Attribute: 54 pages  |  Chapters: 1-5
Format: MS Word  |  Price: N3,000  |  Delivery: Within 30Mins.
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