ABSTRACT
Public relations is a planned and
sustained effort to establish and maintain goodwill and mutual understanding
between an organization and its publics. However, many government
establishments like the local government councils do not make use of public
relations effectively in the administration of public service. Many Nigerians
have not felt the impact of local government administration in their area.
There is a distant relationship between promise and performance in the local
government setting. This research examines public relations practice in local
government administration in nine local governments which were randomly
selecteds from Delta, Edo and Rivers States In order to determine the practice
of public relations in the selected local government council, two instruments
were used for data collection. They were interview and administration of
questionnaire. Senior members of staff from the nine local government councils
were interviewed. One thousand, two hundred and eighty three (1,283) copies of
the questionnaire were administered both to local government council staff and
the public in these areas. However, one thousand, two hundred and twenty–two
(1,222) copies were returned. Percentages and average mean-point were used to
analysed the data collected. Results showed that there were public relations
departments in these local government councils although they are called public
affairs department. The result also showed that the public perceived public
relations practice in local government as not responsive to the plight of the
people and not active in crisis management. Invariably, public relations have
not been used in many local government councils to influence the image the
local government in South- South Nigeria. However, the study among other things
recommends that public relations should be established and effectively used in
local government councils in Nigeria since public relations is a strong
instrument for good governance.
TABLE OF CONTENTS
Title page
Table of contents
List of table
List of figure
Abstract
CHAPTER ONE:
INTRODUCTION
1.1Background to the Study
1.2Statement of the Problem
1.3Objectives of the Study
1.4Research Questions
1.5Significance of the Study
1.6 Scope and Limitation of
the Study
1.8Definition of Terns
References
CHAPTER TWO:
LITERATURE REVIEW
2.1 Local Government
Administration in Nigeria
2.2 Public Relations
Strategies
2.2.1 The 1999 Constitution
and Local Government Administration
2.2.2 Public Relations and
Local Government Administration in Nigeria
2.3 Theoretical Framework
2.4.1 Cognitive Dissonance
Theory
2.4.2 Relationship Management
Theory
References
CHAPTER THREE:
RESEARCH METHODOLOGY
3.1Research Design
3.2 Population of the Study
3.3 Sample Size
3.4 Sample Technique
3.5 Measuring Instrument
3.5.1 Validity and
Reliability of the Instrument
3.6 Techniques of Data
Analysis
References
CHAPTER FOUR:
DATA PRESENTATION, ANALYSIS AND DISCUSSION OF FINDINGS
4.1 Data Presentation
4.2 Description of the Sample
Size
4.3 Response to Research
Questions
4.4 Discussion of findings
4.4.1Implications of the
Findings
4.4.2 Relevance of the Study
to Knowledge
References
CHAPTER FIVE:
SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1 Summary
5.2 Conclusion
5.3 Recommendations
Bibliography
APPENDIX
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
Local Government is
one of man's oldest political institutions. The earliest form of Local
Governments existed in the form of clan and village meetings. In fact,
democracy itself originated and developed along the lines of local governance
initiatives in the ancient Greek city states (www.wikipedia.org,2012
).
In other parts of
the world, local governance was developed along the people’s culture and
expectations. Prior to colonization, there were in existence in most Africa
enclaves, local administrative machineries founded upon traditional
institutions. In the area known as Nigeria today, the existing tribes that make
up the geographical areas already had one form of local administration or the other.
In the Northern part of the country, the Hausa/Fulani practiced a highly
centralized form of government with the Emir at the head as both the political
and religious leader. The Emir however delegated his power to district heads
(the Magajis) to oversee the districts that made up the emirates. In the
Western part of the country, the Oba firmly held power over towns. This power
was delegated to the Baale who administered a town or village and paid
royalties to the Oba at specified times of the year, Adeyemor (2005)
The
colonial administration recognised local administration by enacting the Native
Authority Ordinance of 1914, Native Court Ordinance of 1914 and Native Court
Revenue Ordinance of 1916 (Dike 2011, in www.wikipedia.org).
Nonetheless, the period 1976-1979, in which the military administration of
Murtala/Obasanjo lasted, is usually regarded as a period of watershed in the
annals of Local Government Administration in Nigeria (Awotokun, 2005, p.129).
It was the first time a concerted effort would be made by the federal
government to brighten the future of Local Government. Local Government was not
only accorded its place of pride in the socio-economic well-being of the
country, it was also seen as a way of bringing government closer to the people.
Consequently, a uniform system known as single tier structure was adopted
throughout the country. This uniformity can be conceptualized in terms of: (a)
The functions of Local Governments; (b) The structure of the Local Governments;
(c) The financial resources of the Local Governments; (d) The place of
traditional institutions in the Local Governments; (e) relationships with State
Government; and (f) Law enforcement. In terms of functions, there was
uniformity of function and responsibilities for all the Local Governments
throughout the federation. These functions and responsibilities were later to be
enshrined in the 1979 Constitution of Nigeria. The political and administrative
structures were also uniform in all the Local Governments in Nigeria. Every
Local Government council was headed by an elected chairman. The administrative
wing was headed by career administrator styled secretary to the Local
Governments. In addition all Local Governments were departmentalized (Awotokun,
2005, p.129)
The
1999 constitution has recognized Local Government existence. The system of
Local Government by democratically elected government councils is under this
constitution guaranteed, and accordingly, the government of every state shall,
subject to Section 8 of this constitution, ensure their existence under a law
which provides for the establishment, structure, composition, finance and
functions of such councils. Under this composition we
have the executive, the legislature and the judiciary. The executive function
is vested in the chairman, vice-chairman, supervisor or supervisory councilors,
and the whole machinery of Local Government bureaucracy. The legislative
functions are vested on the councilors, who represent the wards which make up
the Local Government Area (Federal Republic of Nigeria Constitution 1999).
In Nigeria today,
there are over 250 ethnic groups with diverse cultures and tongues. These
ethnic groups are further divided into communities. These communities form the
constituents of most Local Governments in Nigeria. By carving out Local
Governments amongst people of the same community, government is preserving such
long 'traditional association' and using same to foster the interest of the
people concerned. It is on this platform that Adeyemo (2005,p.77) sees Local
Government as a system of local administration under local communities that are
organized to maintain law and provide some limited range of social amenities.
This implies that a Local Government is a political and administrative organ
that is empowered by law to administer a specified locality. Participation by
the citizens in governance is one of the underlying precepts of democracy and
modern day notion of government. Local Governments served as avenues through
which the people participate in governance. This is done through participation
in the electoral processes and decision making in the local communities.
There are 774 Local
Government Areas (LGAs) in Nigeria. Each Local Government Area is administered
by a Local Government Council consisting of a chairman who is the Chief
Executive of the LGA, and other elected members who are referred to as
Councilors. According to Adeyemo (2005,p.79), the basic functions of the Local
Government are: (a) to make appropriate services
and development activities responsive to
local wishes and initiatives by devolving or delegating them to local
representatives body; (b) to facilitate the exercise of democratic self
government close to the Local Government levels of our society, and to
encourage initiatives and leadership potential; (c) to mobilize human and
material resources through the involvement of members of the public in their
local development; (d) to provide a two way channel of......
For more Mass Communication projects click here
__________________________________________________________________________
This is a Postgraduate Thesis and the complete research material plus questionnaire and references can be obtained at an affordable price of N3,000 within Nigeria or its equivalent in other currencies.
INSTRUCTION ON HOW TO GET THE COMPLETE PROJECT MATERIAL
Kindly pay/transfer a total sum of N3,000 into any of our Bank Accounts listed below:
· Diamond Bank Account:
A/C Name: Haastrup Francis
A/C No.: 0096144450
· GTBank Account:
A/C Name: Haastrup Francis
A/C No.: 0029938679
After payment, send your desired Project Topic, Depositor’s Name, and your Active E-Mail Address to which the material would be sent for downloading (you can request for a downloading link if you don’t have an active email address) to +2348074521866 or +2348066484965. You can as well give us a direct phone call if you wish to. Projects materials are sent in Microsoft format to your mail within 30 Minutes once payment is confirmed.
--------------------------------------------------------
N/B: By ordering for our material means you have read and accepted our Terms and Conditions
Terms of Use: This is an academic paper. Students should NOT copy our materials word to word, as we DO NOT encourage Plagiarism. Only use as guide in developing your original research work.
Delivery Assurance
We are trustworthy and can never SCAM you. Our success story is based on the love and fear for God plus constant referrals from our clients who have benefited from our site. We deliver project materials to your Email address within 15-30 Minutes depending on how fast your payment is acknowledged by us.
Quality Assurance
All research projects, Research Term Papers and Essays on this site are well researched, supervised and approved by lecturers who are intellectuals in their various fields of study.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.