SOCIOLINGUISTICS ANALYSIS OF LANGUAGE USED IN NIGERIAN MARKETS: IMPLICATION OF LANGUAGE EDUCATION POLICY (A CAES STUDY OF SOKOTO NORTH OF SOKOTO STATE)

ABSTRACT
This project examined the sociolinguistics Analysis of Language Used in Nigerian Markets: Implication of Language Education Policy in Sokoto metropolis in Sokoto North. Data collected were subjected to the descriptive analysis and sociolinguistics elements in the market discourse were pointed out. The data were obtained through questionnaire administered in the selected markets in Sokoto metropolis. Two markets were randomly selected for this research, questionnaire were administered to the respondents and the buyers and sellers responded to fifteen (15) point questionnaire respectively which formed the data analysis and discussion in the project, and the researchers was able to find out some valid factors. Finally, the scores of the respondents to the questionnaire were subjected to statistical analysis using tabulation and descriptive techniques which involve the comparison of frequencies of response were expressed as percentage of total frequency. Investigation revealed that approximately 53% of the sellers are using Hausa, English and Pidgin language to reach the suppliers of their goals and thereby developed more interest in it. Majority of the buyers that were randomly selected indicated that they find it very difficult to understand each others, because they are not speaking the same language, while some find it easier. For instance 25% are using Hausa language to communicate in the markets while 17% are using English language and 11% are using Pidgin while 47% are using other languages.

The research concluded that those who are literate individual among the buyers and the sellers should be given encourage to put more effort on the speaking of English and Pidgin language most of the time, while parent, educational policy markers, society and community should support the government to established Adult literacy servicer and awareness should be given to the buyers able the sellers in the markets to attend this programme after come back from the markets etc. In addition the teacher to be employed should not based on qualifications alone, but on their interest and competence of being able to speak fluent and teach them in fluent manner, making use of appropriate instructional materials.


TABLE OF CONTENTS
Title Page
Table of Content
Abstracts

CHAPTER ONE: INTRODUCTION
1.1.      Background to the Study
1.2.      Statement of the Problem
1.3.      Purpose of the Study
1.4.      Research Question
1.5.      Scope and Delimitation of the Study
1.6.      Significance of the Study

CHAPTER TWO: LITERATURE REVIEW
The review of related literature was done under the following subheadings:
2.0       Literature Review
2.1.      Language and Society
2.2.      Sociolinguistics: Factors Influencing How People  Speak
2.3.      Origin/Evolution of Sociolinguistics
2.4.      Scope and Goals of Sociolinguistics
2.5       Sociolinguistics Theories
2.7.      Appraisal of the Literature Reviewed

CHAPTER THREE: RESEARCH METHODOLOGY
3.0       Research Design
3.1.      Research Design
3.2.      Population, sample and Sampling Techniques
3.3       Instrumentation
3.4       Procedure for Data Collection
3.5.      Data Analysis Techniques

CHAPTER FOUR: PRESENTATION OF RESULT
4.0 Introduction
4.1       Data Presentation
4.2       Summary of findings

CHAPTER FIVE: DISCUSSION AND CONCLUSION
5.1.      Summary
5.2.      Discussion of finding: Implication of finding of Language Education Policy
5.3.      Conclusion
5.4.      Recommendation
5.5.      Suggestion for Further Research
References
Appendix

CHAPTER ONE
1.0    INTRODUCTION
1.1 . BACKGROUND TO THE STUDY
According to Wikipedia, a market is one of the many varieties of systems, institutions, procedures, social relations and infrastructures whereby parties engage in exchange. While parties may exchange goods and services by barter, most markets rely on sellers offering their goods or services (including labour) in exchange for money from buyers. It can be said that a market is a place where prices of goods and services are established. For a market to be competitive there must be more than a single buyer or seller. It has been suggested that two people may trade, but it takes at least three persons to have a market, so that there is competition in at least one of its two sides.


A market brings together people from different socio-cultural backgrounds for the purpose of business transaction. In a bid to buy and sell goods, marketers tend to communicate using a language (Odebode, 2012). There are two roles in markets, buying and selling. Markets allow any tradable item to be evaluated and priced. A market emerges more or less spontaneously or may be constructed deliberately by human interaction in order to enable the exchange of rights (of ownership) of services and goods.

Markets vary in form, scale (volume and geographical reach), location, and types of participants, as well as in types of goods and services traded in. Examples include:

·     Physical retail markets, such as local farmers' markets (which are usually held in town squares or parking lots on an ongoing or occasional basis), shopping centers, market restaurants, and shopping malls

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Item Type: Project Material  |  Attribute: 72 pages  |  Chapters: 1-5
Format: MS Word  |  Price: N3,000  |  Delivery: Within 30Mins.
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