TABLE CONTENTS
Title Page
Table of Contents
CHAPTER ONE:
Introduction
1.1 Background to the study
1.2 Statement of the Research
Problem
1.3 Research Questions
1.4 Objective of the study
1.5 Significance of the study
1.6 Statement of hypotheses
1.7 Scope of the Study
1.8 Limitation of the Study
1.9 Definition of terms
CHAPTER TWO
LITERATURE REVIEW
2.1 Introduction
2.2 Conceptual Framework
2.3 Agricultural
Organizational Objectives
2.3.1 Increase Sales
2.3.2 Increase Market
2.3.3 Profit Maximization
2.3.4 Market Penetration
2.3.5 Company Image
2.4 Causes of Input Price
changes
2.5 Factors Affecting Pricing
Policies
2.5.1 Cost of Input
2.5.2 Nature of Market
Competition
2.5.3 Customer and Market
Segment
2.4.4 Demand
2.5.5 Consumer Behaviour and
Perception
2.5.6 Channel of Distribution
2.5.7 Macroeconomic Trends
2.5.8 Company Objectives
2.6 Pricing Strategies
2.6.1 Market Penetration
Strategy
2.6.2 Market Skimming
2.6.3 Loss Leader Pricing
2.6.4 Promotional Pricing
2.6.5 Demand Oriented
2.6.6 Competitive Princing
2.6.7 Cost Oriented Pricing
2.7 Input Price and Pricing
Cost
2.8 Way of Changing Prices
2.8.1 Underselling
2.8.2 Following the
Competition
2.8.3 Competing on Price
2.8.4 Waiting Too Long to
Raise Prices
2.8.5 Dropping Price without
Changing Delivery
2.8.6 Setting Random Prices
2.9 Effect of Input Price
Changes on Demand
2.9.1 Effect of Input Price Changes
on Profit
2.10 Theoretical Framework
2.10.1 Market Based Theory
2.10.2 The Exhaustible
Resource Theory
2.10.3 The Capital
Replacement Theory
2.10.4 Harrod-Dormar Growth
Theory
CHAPTER THREE
RESEARCH METHODOLOGY
3.1 Introduction
3.2 Research Design
3.3 Sources of Data
3.4 Method of Data Collection
3.5 Population of study
3.6 Sample Size and Sampling
Techniques
3.7 Method of Data Analysis
3.6 Limitation of Methodology
CHAPTER FOUR
DATA ANALYSIS AND
PRESENTATION OF RESULTS
4.1 Introduction
4.2 Data Presentation and
Analysis
4.3 Respondents 0f Bio-Data
4.4 Data Analysis and
Interpretation of Result
4.5 Test of Hypothesis
4.5.1 Research
Question/Hypothesis 1
4.5.2 Research
Question/Hypothesis 2
4.6 Discussion of Findings
CHAPTER FIVE
SUMMARY, CONCLUSION AND
RECOMMENDATIONS
5.1 Summary
5.2 Conclusion
5.3 Recommendations
References
Appendix
CHAPTER ONE
INTRODUCTION
1.1 Background to the Study
The disappointing performance
of the agricultural sector in many developing countries of the world is
receiving increasing attention of the monetary and exchange rate policy makers.
This intervention in agricultural markets is widespread and is practiced in
rich and poor countries alike. The policies on money supply, nominal exchange
rates, interest rates income, international capital flows, fiscal and trade
directed at macroeconomics sector of the economy are of utmost importance to
agriculture. Monetary policy uses the monetary authority to control the supply
of money in the economy.
Every agricultural business
entity is set up with the primary objective of making profits and several
considerations underlying their profit motive come to bear in determining the
pricing of their goods between associated parties. A business, whether small or
big, simple or complex, private or public is created to provide competitive
prices. Most Agricultural companies lack the knowledge
and skills of basic marketing ingredients, such as marketing research, market
segmentation and market planning and control which thereafter leads to poor
quality inputs, unawareness of competition, poor distribution, and poor pricing
methods (Asaolu, 2007)
The poor pricing methods
thereafter lead to poor input pricing, which will eventually affect sales
(demand) and finally the profit of the business. In a developing country like
Nigeria, with low income and high level of poverty, a company that wants to
succeed should offer its input at the price the consumers can bear. But often,
small manufacturers set prices of their inputs arbitrarily without regard to
consumer characteristics in the environment (Ayozie 2008)
Pricing decision is a crucial
decision every agricultural organization has to make, because this will
eventually affect their corporate objectives, either directly or indirectly
(Monroe 2003). For every business entity, irrespective of their line of
business and objective, cost minimization and profit maximization are the
general factors to be considered and for non-profit making agricultural
organizations, there will always be the need to reduce cost at all means and to
maximize output. A business whether small or big, simple or complex, private or
public, is created to provide competitive prices (Ayozie 2008)...
For more Public Administration projects click here
___________________________________________________________________________
This is an Undergraduate Thesis and the complete research material plus questionnaire and references can be obtained at an affordable price of N3,000 within Nigeria or its equivalent in other currencies.
INSTRUCTION ON HOW TO GET THE COMPLETE PROJECT MATERIAL
Kindly pay/transfer a total sum of N3,000 into any of our Bank Accounts listed below:
· Diamond Bank Account:
A/C Name: Haastrup Francis
A/C No.: 0096144450
· GTBank Account:
A/C Name: Haastrup Francis
A/C No.: 0029938679
After payment, send your desired Project Topic, Depositor’s Name, and your Active E-Mail Address to which the material would be sent for downloading (you can request for a downloading link if you don’t have an active email address) to +2348074521866 or +2348066484965. You can as well give us a direct phone call if you wish to. Projects materials are sent in Microsoft format to your mail within 30 Minutes once payment is confirmed.
--------------------------------------------------------
N/B: By ordering for our material means you have read and accepted our Terms and Conditions
Terms of Use: This is an academic paper. Students should NOT copy our materials word to word, as we DO NOT encourage Plagiarism. Only use as guide in developing your original research work.
Delivery Assurance
We are trustworthy and can never SCAM you. Our success story is based on the love and fear for God plus constant referrals from our clients who have benefited from our site. We deliver project materials to your Email address within 15-30 Minutes depending on how fast your payment is acknowledged by us.
Quality Assurance
All research projects, Research Term Papers and Essays on this site are well researched, supervised and approved by lecturers who are intellectuals in their various fields of study.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.