THE IMPACT OF ADVERTISING IN THE SALE OF A NEW PRODUCT (A CASE STUDY OF INDOMIE INSTANT NOODLES ENUGU STATE)

ABSTRACT
The major aim of this thesis was to demonstrate the impact of advertising on the sales of the new product taking Indomie Instant Noodle Enugu as a case. Advertising is aimed at promoting or pushing a product. The product advertising could be referred to as either direct action or indirect action advertising. It is direct action when the advertisement makes a strong bid for buyer immediate action. The researcher makes use of both primary and secondary data, structured questionnaires were the methods used for the collection of primary data, and secondary data were also collected from the textbook and various research materials. But using percentage formular, a sample of 300 was used.Tables and chi-square was used as a statistical tool for analyzing the data. The study recommended that Indomie Instant Noodle need to continue to improve on its advertising campaign in order to arouse customer satisfaction and interest. The company should also use other promotional tool alongside advertising like personal selling, sales promotion, publicity etc to stimulate the buying action of the prospects.


TABLE OF CONTENTS
Title page 
Abstract
Table of content
CHAPTER ONE
1.1      Background to the study
1.2      Statement of problem
1.3      Purpose of the study
1.4      Significance of the study
1.5      Research question
1.6      Formulation of Hypothesis
1.7      Scope of the study
1.8      Definition of terms
CHAPTER TWO
Literature Review
2.1      Introduction
2.2      Review of related literature;  the history and
growth of advertising in Nigeria
2.3      Forms of advertising
2.4      New product development
2.5      Summary of related literature

CHAPTER THREE
3.0   Introduction
3.1      Design of the study
3.2      Area of the study
3.3      Population of the study
3.4      Sample of the study
3.5      Instrument for data collection
3.6      Validation of instrument
3.7      Distribution and retrieval of instruments
3.8      Method of data analysis
CHAPTER FOUR
4.1 Data Presentation and Analysis
4.2 Presentation of data collected from customers
       and management
4.3 Testing and interpretation of Hypothesis
4.4 Discussion of findings
CHAPTER FIVE
5.1 Summary of findings
5.2 Conclusion
5.3 Recommendation
5.4 Limitation of the study
5.5 Suggestion for further research
References
Appendix A
Questionnaire


CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
        Advertising has not only become an integral part of our society and economic system, but has also grown over the years to assume tremendous proportions both as a business activity and as a social phenomenon.
        It has affected not only the business sector, but also the whole society. Advertising is a powerful marketing communication tool used by companies to fulfill the promotional task. It is an impersonal form of communication or presentation of goods, ideas, or services conducted through paid media under open of identified sponsorship. All about advertising is a sponsor sending a message called advertisement through one or more mass media (radio, television, newspaper, and magazines) to reach large member of potential users or buyers of a product. by it  self, advertizing is  a vital  marketing  tool  that  helps to  sell goods,  services,  images  and  ideas  through     information  and  persuasion,  many   consider  advertising  a superior promotion tool to personal selling, sales promotion or publicity.
        Advertising as a tool of marketing was defined by the American marketing association as any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor”.
        According to Offiongodon A.M (1991). Said advertising is a way of projecting values, ideas, expectation and so on to consumers. It is most effective as a reinforce of favourable attitudes, values and disposition already held by consumers. Advertising has a high pubic mode of communication; its public nature confers a kind of legitimacy to the product and also suggests a standardized offering.
        Besides, it is a persuasive medium that permits seller to repeat a message of various competitors. It provides opportunities for dramatizing the company and its products.

        Advertising in small organization is handled by a specialist in the sales department who from time to time consult the advertising agencies. Over past 15 years in the Nigerian market, Dufil Group has had a remarkable impact on the Nigerian culinary landscape. The company’s product, Indomie Instant Noddles which appeals to several demographic group has grown to become a household name across the country....

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Item Type: Project Material  |  Attribute: 80 pages  |  Chapters: 1-5
Format: MS Word  |  Price: N3,000  |  Delivery: Within 30Mins.
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