DETERMINING THE EFFECT OF ADVERTISING STRATEGY ADAPTED IN THE SALES OF CONSUMER GOODS (A CASE STUDY OF UNILEVER NIGERIA PLC)

ABSTRACT
Most companies do engage on promotion and as a result creating awareness between their product and the consuming publics. The ignorance of this promotional tool has hard on the sales/revenue profit of the business and its competitive ability. The purpose of this work is to find out, analyze and report the effectiveness of advertising strategy adopted in the sale of consumer goods, a case study of Unilever Nigeria plc. The research employed random sampling method of data collection by the use of questionnaire. The work also offers a useful suggestion on how to use advertising, one of the promotional tools to stimulate dealer effectiveness and encourage more purchase. A random research is meant to test the effectiveness of advertising strategy adopted in the sale of consumer goods, the sampling system was chosen to represent the population.

TABLE OF CONTENT
Title page
Table of content
Abstract
CHAPTER ONE
Introduction
1.1 Background to the study
1.2 Statement of problem
1.3 Purpose of the study
1.4 Significance of the study
1.5 Research question
1.6 Scope of the study


CHAPTER TWO
2.0 literature review
2.1 Introduction
2.2 Review of current review
2.3 Importance of Advertising
2.4 Summary of literature review
CHAPTER THREE
3.1 Design of the study
3.2 Area of the study
3.3 Population of the study
3.4 Sample of the study
3.5 Instrument for data collection
3.6 Method of data analysis
CHAPTER FOUR
4.1 Data presentation and Analysis

CHAPTER FIVE
5.1 Summary of findings
5.2 Conclusion
5.3 Recommendation

References


CHAPTER ONE
1.1 BACKGROUND OF THE STUDY
The case study of this work is Unilever Nigeria plc(formerly lever Brothers Nigeria plc) was known as world largest producer of consumer goods like lipton (solaru 1973,pg 25).
        Unilever Nigeria plc was established under e name West Africa Soap Company limited and it started production in the year 1924 within a few foliage of laundry soap.
        In 1955, the company changed its name to lever brothers Nigeria limited, sixty percent of it company’s equity share was owned by Nigeria in compliance with the federal government indigenization decree of 1977.
        Unilever plc and lipton Tea Company limited owned the remaining forty percent. Unilever Nigeria plc currently have a staff of about five thousand spread over its factories situated in Apapa (Lagos), Aba,(Abia), Agbara Estate (Lagos) and Isolo (Lagos).
        The company’s objective is to create job opportunities, employment and quality consumable goods for the citizenery of the country.
1.2 STATEMENT OF THE PROBLEM
The inability of some producers in our country today is to embrace on proper and intensive advertising as a result of high cost associated in advertising.
        One of the major problems facing Unilever Nigeria plc advertising strategy is the inability to reach its numerous prospects or customers in rural areas in Nigeria.
1.3 PURPOSE OF THE STUDY
It is used to find out and report on the effectiveness of advertising strategy adopted in sale if consumer goods to its numerous prospective buyers (a case study of Unilever Nigeria plc)

        The main purpose of this study is centered on finding and reporting whether the huge amount spent on advertising is in proportionate to its returns and also to see how it affects the consumers change in selling behavior and immediately after this work.

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Item Type: Project Material  |  Attribute: 42 pages  |  Chapters: 1-5
Format: MS Word  |  Price: N3,000  |  Delivery: Within 30Mins.
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