FINNISH MEDICAL DEVICES MARKET IN NIGERIA (Global Service Finland Ltd.)

ABSTRACT
This thesis is regarded to Global Service Finland Limited who has decided to enter Nige-ria medical devices market by using its consulting services and business connections across the continent to help Finnish Health-Tech companies.

The main purpose of the thesis research is to find out the possibility of exporting Finish medical devices to the Nigeria market and to develop entry plan strategy for the case company in exporting medical devices to the targeted country.

In other to explain the health market in Nigeria, PESTEL analysis was applied to describe the business environment. However qualitative research method was applied to carry out the objectives of the thesis. The author conducted interview by sharing out questionnaire to the sole proprietors (owner) of the hospitals and diagnosing centers who are the major users of the medical devices.

At the end of the research, the author is able to make a recommendation to the case com-pany about the suitable entry mode to adopt.

Key words: entry mode, market entry, medical devices and equipment, Nigeria healthcare market


TABLE OF CONTENTS

1 INTRODUCTION
            1.1 Research purpose
            1.2 Research objective
            1.3 Research question
            1.4 Research methodology
                        1.4.1 Interview
                        1.4.2 Observation
                        1.4.3 Documents

2  OVERVIEW OF NIGERIA HEALTHCARE SERVICES
            2.1 Primary healthcare
            2.2 Secondary healthcare
            2.3 Tertiary healthcare

3  NIGERIA BUSINESS OPERATION ANALYSIS
            3.1 Political factors
            3.2 Economical factors
            3.3 Socio-cultural
            3.4 Technological
            3.5 Ecological factors
            3.6 Legal factors

4 ENTRY MODE OPTIONS
            4.1 Export as a mode of entry
                        4.1.1 Direct export
                        4.1.2 Indirect export
                        4.1.3 Cooperate export
            4.2 Intermediate as a mode of export (Non- export)
                        4.2.1 Licencing
                        4.2.2 Joint venturing
                        4.2.3 Manufacturing
                        4.2.4 Contract management
                        4.2.5 Strategic alliance
            4.3 Hierarchical as a mode of entry (Non- export)
                        4.3.1 Merger or acquisition
                        4.3.2 Green field

5 ENTRY MODE SELECTION
            5.1 Na├»ve rule
            5.2 Pragmatic rule
            5.3 Strategic rule

6          ENTRY MODE FOR GLOBAL SERVICE FINLAND LTD. FROM FINLAND TO NIGERIA
6.1 SWOT analysis

7          QUESTIONNAIRE AND RESULT

8          CONCLUSION AND RECOMMENDATION
REFERENCES
APPENDICES
Appendix


1    INTRODUCTION

Nowadays, products and businesses are going across the national boundaries from one country to another and the impacts of globalization in a normal trend contribute im-mensely to the national economy.

This bachelor’s thesis is regarding to Global Service Finland Limited (GSF), a company based in Finland which its offices are in Tampere and Helsinki. The company has been in operation for over 15 years and it has good business connection networks for example in the Middle East and Africa through its consulting services provided. The idea of the thesis topic arose during the author interning at the company. Global service Finland Lim-ited is aiming to spread its opportunities by providing services to Finnish Health Tech companies that wants to enter into Nigeria health technology market through its interna-tional consulting services which would help many Finnish health Technology companies to increase their profit margin.

1.1      Research purpose

The purpose of this thesis is to find out possibilities of exporting Finnish medical devices to Nigeria as well as choosing the best market entry mode by comparing the pros and cons of each entry mode. Lastly, finding out how Finnish health technology devices can be marketed in Nigeria. Since almost all companies are sensitive about the origin of the product.


1.2      Research objective

The goal of this thesis is to develop an entry mode strategy for Finnish medical devices to Nigeria market, and determine whether the export of medical devices will be a profit-able business in the targeted country.

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Item Type: Project Material  |  Attribute: 42 pages  |  Chapters: 1-5
Format: MS Word  |  Price: N3,000  |  Delivery: Within 30Mins.
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