ADAPTATION OF MARKETING MIX OF FINNISH BIOMASS POWER SUPPLIERS FOR NIGERIAN MARKET

ABSTRACT
Availability and reliability of power supplies have always been concerned issues in Nigeria. With estimated population of 150 million people 2010, Nigeria is the most populous nation in Africa and belongs to the group of countries with the lowest energy consumption per capita in the continent. The loss of profit that is forced upon the industry due to power cuts and frequent interruptions of power supply is enormous. Alternative sources of energy have an significant role to play in providing much needed power in the context of growing global concern about sustainable energy supplies and protecting the atmosphere from the adverse effects of fossil fuel utilization.

The goal of the thesis is finding out the adapting means of competition of Finnish Biomass product manufacturers entering Nigerian markets.

The study was conducted as a quantitative desk research. The information is gathered from secondary data, which are mainly science and technology journal.

In course of my review, Biomass has great potential in Nigeria and the Finnish Biomass manufacturers can come by considering improving on the low supply of power sector in the nation, they could take advantage of the villages, through adoption and the use of these alternative power resources for growth in the country. The Finnish have the ability and the technical know-how to turn around the situation.


TABLE OF CONTENTS

Thesis Abstract
Tables and Figures
Abbreviations


1  INTRODUCTION
1.1 Purpose of the thesis
1.2 Solar power
1.3 Wind power
1.4 Biomass Power
1.5 About Nigeria

2  MAIN ISSUES OF NIGERIAN ENERGY SECTOR
2.1 Energy Consumption Patterns
2.2 Energy Issues in Agricultural Sector
2.3 Energy Issues in Household Sector
2.4 Energy Issues in Industrial Sector
2.5 Energy Issues in Transport Sector
2.6 Energy Issues in Service Sector
2.7 Inefficient Energy Utilization
2.8 Inefficient and Unreliable Energy Supply System

3  RENEWABLE ENERGY IN NIGERIA
3.1 Renewable Energy in Nigeria Current and Future
            3.1.1 Market Obstacles to enter Nigerian renewable energy markets
            3.1.2 Government and Public Policies to Promote Utilization of Renewable Energy
            3.1.3 Policy measures
            3.1.4 Creating Environment to Attract Investment
            3.1.5 Renewable Energy Technologies Ready for Local Adoption
            3.1.6 Technology Development

4          ADAPTATION OF 4P‟S OF FINNISH BIOMASS POWER SUPPLIERS TO NIGERIAN MARKETS
4.1 Adaptation of 4P‟S Of Finnish Biomass Power  Suppliers To  Nigerian Markets
4.1.1  Biomass energy case in Nigeria: Agricultural Residues to Energy
4.2 International Marketing- Adaptation to International Markets
4.2.1  Uncontrollable Element in Foreign Environment (Nigeria)
4.2.2  Economic Forces
4.2.3  Competitive Factors
4.2.4  Level of Technology
4.2.5  Structure of Distribution
4.2.6  Geography and Infrastructure
4.2.7  Political/Legal Factor
4.2.8  Cultural Adaptation
4.3 Uncontrollable Forces in Domestic Environment (Finland)
4.3.1  Competitive Factor
4.3.2  Economic Factors
4.3.3  Political/Legal Factor
4.4 4Ps and Service (controllable elements)

5  CONCLUSIONS
BIBLIOGRAPHY


1  INTRODUCTION

According to Abubakar S. Sambo (2005) Energy is the stronghold of Nigeria‟s economic growth and development. It shows a significant role in the nation‟s global diplomacy and it serves as a tradable product for earning the national income, which is used to sustain government expansion programmes. It as well serves as an input into the manufacture of goods and services in the nation‟s industry, transport, agriculture, health and education sectors, as well as a tool for politics, security and international relations.

According E.N.C.Okafor and C.K.A. Joe-Uzuegbu (2010), The result of ozone layer reduction and its consequences on the lives of people and atmosphere today are generating a great worry to all the world leaders, scientists, engineers, environmentalists, industrialists, development specialists, academics, and those whom, in one way or another are paying attention in power and environment issues which have impact on global warming arising from green-house result. Industrial growth and poverty improvement which is a worldwide worry have prompted the United Nations to put Millennium Development Goals (MDG), which will be fostered in part by ensuring that electric power accessibility is considerably increased.


However, several energy resources are obtainable in Nigeria in abundant sizes. The non-renewable resources include petroleum, natural gas, coal, tar sands and uranium; while Renewable are solar radiation, biomass, hydropower and wind. There has been a supply-demand gap, as a result of the inadequate development and incompetent management of the power sector. The provider of electricity, the most utilized power resource in the nation has been unpredictable. While the installation of the first thermal power station in 1920, the development in electricity generation has not been sufficient to contain the increasing demand. Less than 40% of the 150 million Nigerians are supplied electricity from the national grid, with numerous private companies, multi-national companies, households and institutions have to make their own arrangements for electricity supply, mainly through diesel and gasoline-powered electric generators.

The insufficient supply of electricity has constantly led to load shedding, with unfavorable effects on household, commercial and industrial activities. The Electric Power Reform Act, signed into law in March 2005, forms the basis for the hopefulness that continuing private investment and management strategies would give the momentum to turn around the electricity sector, with better generation and stable energy supply delivery, with renewable energy-based electricity generation technologies playing a major function. Get hint from other developing nations like India, China, Indonesia, Thailand, and Kenya indicate that there are group of potential in the acceptance of these technologies. These potentials have been inspired by purposeful government policies to give confidence to the private sector, the second and third tiers of government, local communities and to install and manage biomass-energy-based electricity generation plants. To impact the imminent danger on our environment, there has been series of investment and research in the area of Alternative energy products and systems. This involves research in renewable electric power generation, water heating, food cultivation, processing and preservation, irrigation, access to clean water, water desalination and pumping, chicken brooding, etc.


1.1     Purpose of the thesis

The goal of the thesis is finding out the adapting means of competition of Finnish Biomass product manufacturers entering Nigerian markets.


First, renewable energy sources (solar, wind and biomass) are briefly discussed. Second, the main issues in Nigerian energy sector are dealt with. After that, the renewable energy in Nigeria is discussed in more detail. In chapter four, the adaptation of 4P‟s of Finnish biomass power suppliers to Nigerian markets is analyzed.

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Item Type: Project Material  |  Attribute: 75 pages  |  Chapters: 1-5
Format: MS Word  |  Price: N3,000  |  Delivery: Within 30Mins.
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