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TABLE OF CONTENT
Title page
Table of content
Abstract
CHAPTER ONE
INTRODUCTION
1.1
Background of the study
1.2
Statement of problem
1.3
Purpose of the study
1.4
Significance of the study
1.5
Assumption of the study
1.6
Research questions
1.7
Hypotheses
1.8
Definition of terms
CHAPTER TWO
2.0
Literature Review
2.1
A Brief introduction
2.2
Review of current literature
2.3
Summary of literature review
CHAPTER THREE
METHODOLOGY
3.0 Brief Outline of the chapter
3.1
Design of the study
3.2
Area of the study
3.3
Population of the study
3.4
Sample of the study
3.5
Instrument for data collection
3.6
Validation of the instrument
3.7
Distribution and retrieval of the instrument
3.8
Method of data analysis
CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS
4.0 Brief Introduction of the chapter
4.1
Presentation and interpretation of data according to
research questions and
hypothesis
4.2
Findings
4.3
Discussion of findings
CHAPTER FIVE
5.0 Summary, Conclusion and
Recommendation
5.1
Summary of findings
5.2
Conclusion
5.3
Recommendations
5.4
Limitations of the study
5.5
Suggestion for further research
ReferencesABSTRACT
This research
work is on the impact of advertising in the marketing of banking services. This
work was carried out in order to determine the impact of advertising in the
marketing of banking services using Micro Finance Bank Plc Oko as a case study.
As a matter of fact, financial industries are banks and other insurance firms.
Advertising
can be defined as any paid form of non-personal presentation and promotion of
ideas, goods or services by an identified sponsors. This look at the various
types of advertising that is required for the success of the service in the
market.
In
the first chapter, the researcher defined what a micro finance is and its
operation in Nigeria.
In the same chapter the researcher stated the research problems, the objectives
declaring his intentions for carrying out this survey. Continuing the research
also explained the significance of the study and eventually stated the research
hypothesis, which was also tested and proves that the researcher analyzed data.
The
second chapter has to deserve it traces down explaining how versatile the
contribution of the advertising has been in the world economic developments.
Following it up comes the literature works of eminent scholars their views were
used to back up the personal and arguments.
The
chapter three is headed with the research design and methodology. The sample
take for this study revolves around 30 people. The researcher also reflected
here the percentages table and chi-square were used too for description of data
analysis and hypothesis testing.
In
chapter four were the presentations and analysis of data. The researcher
consider its important, to test the four hypothesis at this stage, also
solutions to the problem was found. Findings also were made which the firm
should consider.
Chapter five, shows the summary of the
research findings, recommendation gearing that advertising help to build up
firms good services or ideas.CHAPTER ONE
1.0 INTRODUCTION
ADVERTISING AND BANKING INDUSTRY (MICRO FINANCE
BANK)
Banking are economic decision units that are set
up for the provision of financial services and products to targeted market.
This service tendered to both public and private sector of the economy
includes: collection of deposits, clearing of cheques and other exchange,
granting of loans and over drafts guarantee of joint financing by two or more
banks foreign exchange transaction, fund transfer and insuring drafts services
rendered include safe keeping facility and financial advice to customers.
The operation of micro finance bank initially
community bank were perceived to be incorporated for efficient sustainable
economy. Micro finance bank help to provide financial assistance and credit to
its customers, including formal and informal self – help groups, individuals
and association: except public sector deposits from government agencies.
To this end, micro finance bank have to come up
with more efficient and effective services for example, full-fledged
computerization becomes the order of the day, processing of loans and advances
reduction in member of clearing day for clearing instrument.
However,
to communicate these services effectively in enhancing profitability the need
for advertising in Micro Finance......For more Marketing Project click here
___________________________________________________________________________
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