NIGERIAN UNIVERSITY STUDENTS’ INTERNET USES AND GRATIFICATIONS: A STUDY OF TWO SELECTED INTERNET ACCESS POINTS

TABLE OF CONTENTS
Title page
Abstract
Table of content

CHAPTER ONE: INTRODUCTION
1.1       Background of the study
1.2       Statement of the problem
1.3       Research questions
1.4       Research objectives
1.5       Significance of the study
1.6       Scope of the study

CHAPTER TWO: LITERATURE REVIEW
2.0       Introduction
2.1       Conceptual review
2.1.1    The Internet phenomenon
2.1.2    Internet access and connectivity in Nigerian universities
2.1.3    State of Internet and ICTS in Nigerian universities
2.1.4    The MTN Universities Connect Library
2.1.5    The use and abuse of Cybercafé by the youths
2.2       Empirical studies on gratifications of Internet uses
2.2.1    Uses and gratifications of Internet medium
2.2.2    Internet uses, gratifications and users‟ demography
2.2.3    Internet uses, gratifications and other media
2.3       Theoretical framework: uses and gratifications theory
2.4       Evolvement and tenets of uses and gratifications theory
2.5       Critique of the uses and gratification theory
2.6       The applicability of the theory to current study
2.7       Gap in literature

CHAPTER THREE: METHODOLOGY
3.0       Introduction
3.1       Research design
3.2       Population
3.3       Sampling techniques
3.4       Data collection instrument
3.5       Method of data presentation and analysis
3.6       Measurement of variables
3.7       Reliability testing

CHAPTER FOUR: DATA PRESENTATION, INTERPRETATION AND ANALYSIS
4.0       Introduction
4.1       Data presentation
4.2       Demographic characteristics of users
4.3       Internet uses index across access points
4.4       Patterns of usage of the internet
4.5       Satisfaction index of internet users
4.6       Gratification dimensions across access points
4.6.1    MTN universities connect users‟ motives
4.6.2    Cybercafé users‟ motives
4.7       Interpretation of factors and factor labeling
4.8       Internet access points index
4.9       Discussion of findings

CHAPTER FIVE: SUMMARY, CONCLUSION, AND RECOMMENDATION
5.0       Introduction
5.1       Summary
5.2       Conclusion
5.3       Recommendations
5.4       Suggestions for further studies
REFERENCES
APPENDIX


ABSTRACT
Nigerian university students have become receptive to Internet technology. However, literature indicates that there are sparse studies on how and why the students make use of this technology. The few studies on Internet uses and gratifications were conducted in the context of America, Europe and India. This research looks at Nigerian university students‟ Internet uses and gratifications with specific attention to two Internet access points – cybercafé and MTN Universities Connect in Ahmadu Bello University, Zaria and University of Benin, Edo State. Using a survey method, 350 copies of questionnaire were purposively administered and the results of the two-paired sample t-test shows discernible statistically significant differences between cybercafé and MTN Universities Connect uses. Also, the study applied an Exploratory Factor Analysis (EFA) to compare the gratifications of the two Internet access points. Applying Kaiser Criterion, all factors that had the eigenvalue of > 1.0 were retained. Through varimax rotation method, the factor analysis generated two and three gratification dimensions for MTN Universities Connect and cybercafé respectively. This study is therefore a demonstration of the fact that Internet access point (technology) is a predictor for Internet uses and gratifications.


CHAPTER ONE
INTRODUCTION
1.1              Background of the study
Today‟s society is regarded as an information-based economy; a place where information is traded like commodity. Information is thus regarded as a major force of civilization, either in terms of technological advancement, human capital development or socio-cultural transformation. The evolvement of Internet has brought about the emergence of an enhanced society, through auto-aided human capacity or what Castells (2004:8) describes as informationalism, “a technological paradigm based on the augmentation of the human capacity of information processing and communication made possible by the revolutions in microelectronics, software and genetic engineering. Computers and digital communications, especially the Internet are the most direct expression of this revolution”

(italics mine). Internet, being one of the twenty-first century world‟s greatest technological revolutions, is an augmentation of “human capacity”; it provides a wide range of possibilities in the new world order where information has become an essential commodity. Through its numerous and vast electronic resources, the Internet provides a pool of opportunities to individuals, groups, organizations and institutions. The Internet can therefore be described as one of the most versatile technologies in human history because information about virtually all aspects of human endeavors can be retrieved from it. More so, there is virtually no aspect of human life that has not been affected, either negatively or positively, directly or indirectly by the Internet. Educational institutions which are the hub....

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Item Type: Project Material  |  Attribute: 87 pages  |  Chapters: 1-5
Format: MS Word  |  Price: N3,000  |  Delivery: Within 30Mins.
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