THE EFFECTS OF UNETHICAL PRACTICES IN ADVERTISING: (A CASE STUDY OF VITAFOAM IN NIGERIA)

TABLE OF CONTENTS
Title page
Approval page
Dedication
Acknowledgements
Table of contents
Abstract
CHAPTER ONE - INTRODUCTION
1.1.      Background of the study
1.2.   Statement of the Problems
1.3.   Objectives of the study
1.4.   Significance of the study
1.5.   Research questions
1.6.   Research hypotheses
1.7.   Conceptually and operational definitions
1.8.   Scope and limitations of the study
1.9.   Assumptions of the study
       References
CHAPTER TWO - LITERATURE REVIEW
2.1.   Sources of related literature
2.2.   The review
2.2.1. Enhancing social responsibility through advertising
2.2.2. The power of persuasive communication in advertising
2.2.3. Factors affecting buying behaviour
2.3.   Theoretical framework: social responsibility
2.2.4. Measures to enhance ethical standards in advertising
2.4.   Summary of the literature review
        References
CHAPTER THREE - METHODOLOGY
3.1.   Description of the research population
3.2.   Sample and sampling techniques
3.3.   Instruments of data collection
3.4.   Techniques of data analysis and presentation
3.5.   Limitations of the methodology
        Reference
CHAPTER FOUR -  PRESENTATION AND INTERPRETATION OF DATA
4.1.   Data analysis and presentation
4.1.1. Why do some advertisers neglect the ethics of advertising practice?
4.1.2. What effects have unethical advertising practice caused?
4.1.3. Has APCON stipulated any measures to
curb illegal advertising?
4.1.4. Does advertising lack professional application?
4.1.5. Why are the media involved in promoting
unethical/illegal advertising?
4.2.   Discussion and interpretation of results
CHAPTER FIVE - SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1.   Summary
5.2.   Conclusion
5.3.   Recommendations, General recommendations, Recommendations for vitafoam company and Recommendations for future studies
         Bibliography
        Appendix
CHAPTER ONE
INTRODUCTION
1.2.    BACKGROUND OF THE STUDY
Advertising as a concept, can be defined as a form of communication through the media about product, services, ideas, personalities or organizations, paid for by an identified sponsor writer Alide in Okunna (2002: 99).

Bovee and Arens (1985) gave a more widely accepted definition of advertising as the non-personal communication of information, usually paid for any usually persuasive in nature about products...

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Item Type: Project Material  |  Attribute: 123 pages  |  Chapters: 1-5
Format: MS Word  |  Price: N3,000  |  Delivery: Within 30Mins.
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