MARKETING OF CHURCH SERVICES IN A CONTEMPORARY SOCIETY (A CASE STUDY OF PENTECOSTAL CHURCHES)

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TABLE OF CONTENT
Title page
Certification
Dedication
Acknowledgement
Table of content

CHAPTER ONE
1.1     Background of the study
1.2     Statement of research problem
1.3     Objectives of the study
1.4     Research questions
1.5     Significance of the study
1.6     Scope of the study

CHAPTER TWO
Literature Review
2.0     Meaning and concept of church
2.1     Aims of the church service
2.2     Marketing and the church
2.3     The role of marketing in the church
2.4     Application of the marketing mix
2.5     Application of public relation principles church management

CHAPTER THREE
3.0     Research design methodology
3.1     Sources of data
3.2     Population of the study
3.3     Determination of the sample size
3.4     Sampling procedure
3.5     Statistical tools for data analysis

CHAPTER FOUR
Presentation, analysis and interpretation of data
4.0     Introduction
4.1     Data presentation and analysis
4.2     Presentation, interpretation and analysis of data collected from the members

CHAPTER FIVE
5.0     Summary of findings, recommendation and conclusion
5.1     Findings
5.2     Recommendations
5.3     Conclusion
5.4     Limitation of the study
Bibliography
Questionnaire

CHAPTER ONE

1.1 BACKGROUND OF THE STUDY
Marketing as a profession consists of all individuals and organizational activities designed to facilitate and expedite exchanges so as to achieve the goals of the producers/sellers by sensing and satisfying consumers needs at an exchange process.

In line with the topic in which solutions are sort, the researcher went into the study to find the problems associated with marketing of church programmes and how satisfied the prospective and current consumers are to the services of some selected Pentecostal churches in Enugu metropolis as it is expected that each of the parties concerned need to part with something of value.

Church according to Donovan (2005:5) is a living institution which is eternally joined to Christ, whose task is to guide and bring all its children to God in his eternal kingdom.

The church as a universal entity has from the beginning of human history exerted most influence in the development of humanity. The church according to Dr Ludwig ott is a designation for the Christians cult-structure since the beginning of the fourth century. In the profane...

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