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The aim of this study was to analyze the impact of "ka oha malu" Radio Nigeria, Enugu phone in programme on residents of Enugu urban. To achieve this, survey research method was used. Subjects were drawn from Enugu urban, using simple random sampling and purposive sampling. Three research questions guided the study. Research findings showed that a great number of respondents in Enugu urban listens to "ka oh malu". To this end, the researcher recommended that attention should be paid towards packaging of phone in programme which will serve as a means of audiences’ participation as this will encourage listeners to participate fully.



1.1              Background of the study

Communication has always been in existence even before the name communication was

attach to it. Communication can come through different forms, either as Non-verbal communication or verbal communication. In any way it comes as, it is the dissemination of information, ideas, feelings, emotions, thoughts within oneself or from one person to another.

Thus, communication is the activity of conveying information through the exchange of ideas, feelings, intentions. attitudes, expectations, perceptions or commands, as by speech, gestures, writings, behaviour and possibly by other means such as electromagnetic, chemical or physical phenomena. It is the meaningful exchange of information between two or more participants ( machines, organisms or their parts). Communication requires a sender, a message, a medium and a recipient, although the receiver those not have to be present or aware of the senders intention to communicate at the time of communication; thus communication can occur across vast distances in time and space. Communication requires that the communicating parties share an area of communicative commonality. The communication process is complete once the receiver understands the senders message.

Communication as an academic discipline, sometimes called “communicology” relates to all the ways we communicate, so it embraces a large body of study and knowledge. Although, there is such a thing as one-way communication, communication can better be described as a two way process in which it is an exchange of ideas towards a mutually accepted goals or directions.

Hence, the process of a phone-in programme in mass media is an important means of communication strategy, to generate awareness and sharing of ideas. In most developing.....

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