Abstract
This research work is aimed at evaluating the effectiveness of the radio advertisements on family planning programmes bearing in mind the impact of family planning advertisement on the radio audience. The research method used was survey method and questionnaire being the instrument. The findings got from the questionnaire shows that the people of Enugu metropolis now know where to go and get the proper family planning method of their choice. And also what family planning is all about. I hereby recommend that the Planned Parenthood Federation of Nigeria should not relent in their efforts of advocating for family planning programmes.
CHAPTER ONE
1.1 BACKGROUND OF THE STUDY
Advertising can be traced down to the origin of man.
Therefore, it is a phenomenon that has been with the society for a very long time.
Although advertising is so popular, it is difficult to come up with a single and an all embracing definition. However some scholars have proffered some definitions, which will be highlighted in this study.
According to academic’s dictionary of mass communication, compiled by Michael Hoffmann (2007, p.9) “Advertising is a paid, medicated, form of communication from an identifiable source, designed to persuade the receiver to take some action, now or in the future”.
Throwing more light on this, the dictionary of business and finance captures it as any form of paid public announcement or presentation, which is aimed at the promotion of the sake of.....
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Item Type: Project Material | Size: 76 pages | Chapters: 1-5
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