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TABLE
OF CONTENT
Title
page
Certification
Dedication
Acknowledgement
Table
of contents
CHAPTER ONE
1.1 INTRODUCTION OF THE STUDY
1.2 STATEMENT OF THE PROBLEM
1.3 OBJECTIVES OF MARKETING INFORMATION SYSTEM
1.4 PURPOSE AND SIGNIFICANCE OF THE STUDY
1.5 RESEARCH QUESTION/HYPOTHESIS
1.6 SCOPE OF THE STUDY
1.7 DEFINITION OF TERMS
1.8 HISTORICAL BACKGROUND OF NESTLE NIGERIA PLC
1.9 ORGANISATIONAL STRUCTURE OF NESTLE
CHAPTER TWO
REVIEW
OF RELATED LITERATURE
2.0 DEFINITION OF MARKETING INFORMATION SYSTEM
2.1 ROLE OF INFORMATION DECISION MAKING
2.2 MARKETING RESEARCH AND
MARKETING INFORMATION SYSTEM
2.3 CURRENT STATUS OF MARKETING INFORMATION
SYSTEM
2.4 EXAMPLE OF MARKETING INFORMATION SYSTEM
2.5 FEATURES OF MARKETING INFORMATION SYSTEM
2.6 COMPONENTS OF MARKETING INFORMATION SYSTEM
2.7 ESSENTIAL REQUISTIES OF A GOOD MIS
2.8 DIFFERENCE BETWEEN MIS AND MARKETING
RESEARCH
2.9 BENEFITS OF MARKETING INFORMATION SYSTEM
CHAPTER THREE
RESEARCH
METHODOLOGY
3.1 RESEARCH DESIGN
3.2 POPULATION AND SAMPLING PROCEDURES
3.3 RESEARCH INSTRUMENTS
3.3.1 PERSONAL INTERVIEW
3.3.2 QUESTIONNAIRE
3.3.3 ABSTRACT FROM AUTHORS REVIEW
3.4 PROCEDURE FOR COLLECTING SAMPLING
3.5 SOURCES OF DATA COLLECTION
3.5.1 PRIMARY SOURCES
3.5.2 SECONDARY SOURCES
CHAPTER FOUR
4.1 PRESENTATION AND ANALYSIS OF DATA
4.2 PERSONAL INTERVIEW ANALYSIS
4.3 LIMITATION OF THE STUDY
CHAPTER FIVE
5.1 FINDINGS
5.2 SUMMARY
5.3 CONCLUSION
5.4 RECOMMENDATION
BIBLIOGRAPHY
QUESTIONNAIRE
CHAPTER
ONE
1.1 INTRODUCTION
It is obvious that the African
Business System has been capable of producing a vast quantity of goods and
services. However, in the past two decades, the African business system has
also become extremely capable of producing massive amounts of information and
data.
This situation is a complete research
from what previously existed in the past, marketing executives did not have a
deal with an oversupply of information for planning and controlling purposes.
In most cases, they gathered what little data they could and hoped that their
decisions would be reasonably good.
In fact, it was for this reason that
marketing information system (MIS) came to be recognized as an extremely
valuable staff function. It provides marketing management with information
where previously they had been little or none and there by alleviated to a
great extent the avidity of information for marketing planning and control.
However, marketing management in many company as failed to store marketing
information and much valuable marketing information is lost when marketing
personnel change jobs and companies.
1.2 STATEMENT OF THE PROBLEM
Today, marketing
managers often feel buried by deluge of information and data that comes across
their desks. How can it be, then so many marketing managers company has they have
insufficient or inappropriate information on which to base their everyday plan...For more Marketing Project click here
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