For more Marketing Project click here

The backbone of any organization lings on personal selling which have impact on the identification of the customer needs before making decision on the type of product to produce and also to search for satisfaction of such product to customers. This study was designed to investigate, on the prospects and problems of personal selling in marketing consumer products in Nigeria with Unilever Nigeria plc, as a case study. The relevant literature materials are review in the course of the study in Unilever to make headway.
          The following hypothesis was formulated for the study.
- There is no significant relationship between marketing management and consumers need
- There is no significant relationship between marketing management and prosperity of the organization
- There is no significant relationship between effective marketing mix and effective distribution of consumers needs in this study, the staff of Unilever Nigeria plc formed the study population out of which a sample of twenty respondents was randomly selected.
          Relevant questionnaire were administered to the staff of Unilever Nigeria plc Oregun Ikeja, Lagos randomly selected . in the analyses of data, descriptive analysis was used and Reponses converted to percentages.
          All the new hypothesis formulated were rejected. Thus, the inference drawn study is:
i . That marketing management has impact on identifying and satisfying customers need.
ii. That marketing management prospers the organization business.
iii. That marketing management helps in effective distribution of customer need.

In view of these finding, appropriate recommendations are proffered for consideration to and future approach to personal selling in marketing consumer product.


Title page
Table of contents

1.0  Introduction
1.1 Statement of problems
1.2 Objective of the study
1.3 Importance of the study
1.4 Reasons for the study
1.5 Scope of the study
1.6 limitation and constraints
1.7 Definition of Terms
1.8 Historical Background of the company
1.9 Organizational Chart

2.0 Literature Review
2.1 Merit of personal selling
2.2 Personal selling process
2.3 Scope of personal selling
2.4 Sales job differs from other jobs
2.5 Changing patterns in personal selling
2.6 How can companies Attract today’s tougher customers?
2.7 What buyer’s and sales people say     
2.8 Where or when to contract a prospect

3.0 Research methodology
3.1 Source of data collection
3.2 Secondary source of data collection
3.3 How data were collected.

4.0 Analysis of data collection
4.1 Data presentation and analysis of finding

5.0 Summary of findings
5.1 Recommendation
5.2 Conclusion

1.0            INTRODUCTION
The goal of all marketing efforts is to increase profitable sales by offering want satisfactions to consumers over the long run. Many companies do not just sell product they like, they must first decide the need of the consumers before creating such goods Marketing is the activity directed at satisfying the needs and wants of the consumers. In fact, to be able to do this successfully, the marketer must be willing to determine the means in which the consumers could be reached, among such is PERSONAL SELLING.
Personal selling is the personal communication of information to persuade somebody to buy something by major promotional method used to reach this goal. Another definition of personal selling is an oral presentation of ideas about products or services with the aim of persuading potential buyers to buy such products or services from which they can derive maximum satisfaction. It is a social and economic service that a manufacturing organization cannot do without and at the same time, our commercial system, would collapse if there are no effective personal activities. Personal selling as a promotional tool is not a new phenomenon.
It can be carried out in face to face conversation and telephone could be used as well. Without personal selling, the organization would not be able to know products that are competing with its own.
It enables the salesman to know the reaction of the prospect to his product immediately unlike other forms of promotion.
Personal selling usually can be focused on individuals or forms that are known to the prospective customers, thus minimizing waged on people who in no way are real prospect. It is that its goal is to actually make a sale.
In recent times, it has been on the increase in Nigeria and in spite of all these, it is not all companies that employ it that end up succeeding or smiling to the banks, some still have a sad story to tell.
Why is this so? What could have been responsible? Why could a company succeed and another fail? It is against this background that this study focuses on the prospects and problems of personal selling as it affects the marketing of consumer products in Nigeria.

Some of the problems which solution would seek for as regard this study are:
1.     What are the effects of personal selling in the sales volume of consumer products?
2.     Does personal selling have any effect on prospective buyers?
3.     What can organization do to enhance the success of personal selling?

          The success of any business activities is based on how consumers could be reached. In the light of this, the study aims at achieving the following objectives.
1.     To identify what salesman and organization can do to enhance the success of personal selling
2.     To examine the environment surrounding personal selling for reasons that can enhance the success or cause the failure of personal selling.
3.     To identify the psychological make-up of a prospective buyer that can make a successful process.

For more Marketing Project click here

This is an Undergraduate Thesis and the complete research material plus questionnaire and references can be obtained at an affordable price of N3,000 within Nigeria or its equivalent in other currencies.


Kindly pay/transfer a total sum of N3,000 into any of our Bank Accounts listed below:
·         Diamond Bank Account:
A/C Name:      Haastrup Francis
A/C No.:         0096144450

·         GTBank Account:
A/C Name:      Haastrup Francis
A/C No.:         0029938679

After payment, send your desired Project Topic, Depositor’s Name, and your Active E-Mail Address to which the material would be sent for downloading (you can request for a downloading link if you don’t have an active email address) to +2348074521866 or +2348066484965. You can as well give us a direct phone call if you wish to. Projects materials are sent in Microsoft format to your mail within 30 Minutes once payment is confirmed. 

N/B:    By ordering for our material means you have read and accepted our Terms and Conditions

Terms of Use: This is an academic paper. Students should NOT copy our materials word to word, as we DO NOT encourage Plagiarism. Only use as guide in developing your original research work.

Delivery Assurance
We are trustworthy and can never SCAM you. Our success story is based on the love and fear for God plus constant referrals from our clients who have benefited from our site. We deliver project materials to your Email address within 15-30 Minutes depending on how fast your payment is acknowledged by us.

Quality Assurance
All research projects, Research Term Papers and Essays on this site are well researched, supervised and approved by lecturers who are intellectuals in their various fields of study.

Search for your topic here

See full list of Project Topics under your Department Here!

Featured Post

Article: How to Write a Research Proposal

Most students and beginning researchers do not fully understand what a research proposal means, nor do they understand ...

Popular Posts