THE EFFECT OF ADVERTISING ON THE SALES OF A BUSINESS ORGANISATION (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, IBADAN)

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ABSTRACT
This study was conducted to critically examine the effect of advertising on the sales of the business organization.      
          Questionnaires will administered to employees in various cadres in the organization structure. Short interviews will be granted along with the use of questionnaire to obtain information on the effect of advertising on the sales of the business organization.
          From the data collection and analysis, the researchers were able to detect the effect of advertising on the sales of a business organization sector.
          In view of the above, recommendation offered in this research work and conclusion was drawn from the analysis of the data. It is my strongest hope that these recommendations if fully implemented will go a long way in improving business organization participation and in motivation them, which will consequently lead to, increased productivity in the business sector.

TABLE OF CONTENTS
Title Page
Approval Page
Dedication
Acknowledgment
Abstract/Preface
Definition of Terms
CHAPTER ONE
1.1     Introduction
1.2     Statement of Problems
1.3     Objectives of the Research
1.4     Scope of Research
1.5     Historical background of Nigeria Bottling Company Plc, Ibadan.
1.6     Organization structure/Organ ogram of Nigeria Bottling Company Plc, Ibadan.
1.7     Limitation of Study.

CHAPTER TWO
2.0     Literature Review
2.1     Definition of Advertising
2.2     Basics concept of Advertising
2.3     Types of Advertising
2.4     Relevance of Advertising on sales
2.5     Functions of Advertising
2.6     Setting Advertising Budget
2.7     Definition of sales
2.8     Sales Promotion
2.9     Factors encouraging the use of sales promotion
2.10   Advertising Media and media selection

CHAPTER THREE
3.0     Methodology
3.1     Research Design
3.2     Population samples and sampling techniques
3.3     Data collection

CHAPTER FOUR
4.1     Presentation of Data
4.2     Analysis of Data Collected
4.3     Reporting findings

CHAPTER FIVE
5.1     Summary of findings/Observation
5.2     Recommendations
5.3     Conclusion
          Appendix
          Bibliography

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___________________________________________________________________________
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