MARKETING INFORMATION SYSTEM AS A TOOL FOR EFFECTIVE MARKETING PLANNING AND CONTROL (A CASE STUDY OF NESTLE NIGERIA PLC)



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TABLE OF CONTENT
Title page
Certification
Dedication
Acknowledgement
Table of contents
CHAPTER ONE
1.1     INTRODUCTION OF THE STUDY
1.2     STATEMENT OF THE PROBLEM
1.3     OBJECTIVES OF MARKETING INFORMATION SYSTEM
1.4     PURPOSE AND SIGNIFICANCE OF THE STUDY
1.5     RESEARCH QUESTION/HYPOTHESIS
1.6     SCOPE OF THE STUDY
1.7     DEFINITION OF TERMS
1.8     HISTORICAL BACKGROUND OF NESTLE NIGERIA PLC
1.9     ORGANISATIONAL STRUCTURE OF NESTLE
CHAPTER TWO
REVIEW OF RELATED LITERATURE                               
2.0     DEFINITION OF MARKETING INFORMATION SYSTEM
2.1     ROLE OF INFORMATION DECISION MAKING
2.2     MARKETING RESEARCH AND
MARKETING INFORMATION SYSTEM
2.3     CURRENT STATUS OF MARKETING INFORMATION SYSTEM
2.4     EXAMPLE OF MARKETING INFORMATION SYSTEM
2.5     FEATURES OF MARKETING INFORMATION SYSTEM
2.6     COMPONENTS OF MARKETING INFORMATION SYSTEM
2.7     ESSENTIAL REQUISTIES OF A GOOD MIS
2.8     DIFFERENCE BETWEEN MIS AND MARKETING RESEARCH
2.9     BENEFITS OF MARKETING INFORMATION SYSTEM
CHAPTER THREE
RESEARCH METHODOLOGY
3.1     RESEARCH DESIGN
3.2     POPULATION AND SAMPLING PROCEDURES
3.3     RESEARCH INSTRUMENTS
3.3.1  PERSONAL INTERVIEW
3.3.2  QUESTIONNAIRE
3.3.3  ABSTRACT FROM AUTHORS REVIEW
3.4     PROCEDURE FOR COLLECTING SAMPLING
3.5     SOURCES OF DATA COLLECTION
3.5.1  PRIMARY SOURCES
3.5.2  SECONDARY SOURCES
CHAPTER FOUR
4.1     PRESENTATION AND ANALYSIS OF DATA
4.2     PERSONAL INTERVIEW ANALYSIS
4.3     LIMITATION OF THE STUDY
CHAPTER FIVE
5.1     FINDINGS
5.2     SUMMARY
5.3     CONCLUSION
5.4     RECOMMENDATION
BIBLIOGRAPHY
            QUESTIONNAIRE


CHAPTER ONE
1.1     INTRODUCTION
          It is obvious that the African Business System has been capable of producing a vast quantity of goods and services. However, in the past two decades, the African business system has also become extremely capable of producing massive amounts of information and data.
          This situation is a complete research from what previously existed in the past, marketing executives did not have a deal with an oversupply of information for planning and controlling purposes. In most cases, they gathered what little data they could and hoped that their decisions would be reasonably good.
          In fact, it was for this reason that marketing information system (MIS) came to be recognized as an extremely valuable staff function. It provides marketing management with information where previously they had been little or none and there by alleviated to a great extent the avidity of information for marketing planning and control. However, marketing management in many company as failed to store marketing information and much valuable marketing information is lost when marketing personnel change jobs and companies.
1.2     STATEMENT OF THE PROBLEM
          Today, marketing managers often feel buried by deluge of information and data that comes across their desks. How can it be, then so many marketing managers company has they have insufficient or inappropriate information on which to base their everyday plan...

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