NEW PRODUCT DEVELOPMENT AS A TOOL OF INCREASING MARKET SHARE IN SOFT-DRINKING INDUSTRY (A CASE STUDY OF 7UP NIGERIA BOTTLING COMPANY PLC, IJORA LAGOS)


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PROPOSAL
NEW PRODUCT DEVELOPMENT AS A TOOL OF INCREASING MARKET SHARE IN SOFT-DRINKING INDUSTRY.

INTRODUCTION ABOUT THE TOPIC
          In today economy, a new product passes through set of stages know as product life cycle. Product life cycle applies to both brand and category of products. Its time period vary from product to product. Modern product life cycles are becoming shorter and shorter as products in mature.
          Stage are being renewed by Market Segmentation and product differentiation and the information introduction of a new product at the proper time is crucial, it new product is appealing to consumer and no staff competition is out there, company can change high price, and earn more and high profit.

PURPOSE OF THE STUDY
          The purpose of study is to examine new product Development in consumer industry

OBJECTIVES OF THE STUDY
v To identify potential product, and target
v To find out what the Organization intends to gain from applying new product


DEFINITION OF KEY TERMS
PRODUCT:- This is often referred to as organization by division. In departmentation by product, a unit of production is set up from each product or production line produced by the Organization.
In Chapter two, the body of the research work was x-keyed which is literature review that gives meaning of product development network.

LITERATURE REVIEW
Business does not exist sales is done and those factors that facilitates sales input are very important the main concern here is to determine how new product reaches the final consumer. The Development strategy is that the product undertakes to extend to the final consumers, and industrial users.

CHAPTER THREE
This chapter is written to give insight into the Methodology use in the course of completing the research study
RESEARCH DESIGN
Research design requires the specification of procedures those procedures involve decision on what information to generate the data collection method.

SOURCE OF DATA
          The source is that the study will answer research question using data from primary and secondary sources the primary data can be collected through direct personal Observation malled questionnaire and information from existing sources.

CHAPTER FOUR will deal with:-
          DATA ANALYSIS AND INTERPRETATION
The result will deals with analysis and the presentation of the data collected during the field survey, the purpose of this study is to investigate “New PRODUCT DEVELOPMENT AS A TOOLS OF INCREASING MARKET SHARE OF DRINK IN INDUSTRY. A case study of Bottling company Plc. Ijora Lagos.
A few samples will be taken from the population of staff.
CHAPTER FIVE, will deal with Summary of finding recommendation and conclusion. Also the bibliography of the study

CONCLUSION
          Analysis critically, the information pattern on this research work, it is obvious that development network is a good strategy to improve sale volume. In a organization and consumer satisfaction.


TABLE OF CONTENT
·        Title page
·        Approval page
·        Dedication
·        Acknowledgement        
·        Project proposal
·        Table of content

CHAPTER ONE
1.0     Introduction        
1.1     Historical background to the case study
1.2     Statement of problem
1.3     Objectives of the study
1.4     Significance of the study        
1.5     Limitation of the study
1.6     Scope of the study        
1.7     Definition of terms
1.8     Research question         

CHAPTER TWO
          Literature review
2.1            Concept of middlemen and distribution channel
2.2            Channel of distribution of consumer product     
2.3     The nature and types of marketing channel and
distribution intermediaries
2.4     Number of channel level         
2.5     Types of product
2.6     Reasons for product development
2.7     Product development process
2.8     Phases of product development
2.9     How a middlemen effects on economy
2.10   Factors affecting the roles of middlemen in Nigeria
         
CHAPTER THREE
3.1     Introduction        
3.2     Research design
3.3     Source of data collection        
3.4     Research population
3.5     Research sample
3.6     Administration of questionnaire

CHAPTER FOUR
4.0     Presentation and analysis of data findings
4.1     Data presentation and analysis of findings

CHAPTER FIVE
5.0     Summary, conclusion and recommendation        
5.1     Summary
5.2     Conclusion
5.3     Recommendation
5.4     Suggestion for further study
 Bibliography
Research questionnaire
 

CHAPTER ONE
1.0     INTRODUCTION
          In today economy, a new product passes through set of stage know as product life cycle product life cycle applies to both brand and category of products. Its time period vary from product to product.
          Modern product life cycles are becoming shorter and shorter as products in mature stage are being renewed by market segmentation and product. Differentiation and the information introduction of a staff competition is out there, company can change high price, and earn more and high profit.


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