THE PLACE OF TRADITIONAL MODES OF COMMUNICATION IN THE ERA OF MODERN / NEW COMMUNICATION TECHNOLOGY (A STUDY OF AWKA SOUTH LOCAL GOVERNMENT AREA OF ANAMBRA STATE)

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ABSTRACT

This study is geared towards exploring the place of traditional mode of communication in the era of modern / new communication technologies in Awka South Local Government Area of Anambra State. Modern technology has developed our society today through its beneficial impacts in transmission of information which enhances societal developmental change both cultural and moral values which Awka South is equally among. Traditional mode of communication through research shall be viewed as a major instrument that imbibed modern trend in communication. In other to show case its aid in community development through information dissemination and management, the traditional mode has greater in information dissemination in ensuring effective transmission of cultural values of Awka South into modern communication. The finding of the study are that various traditional modes of communication in town which are very important since they tend to unify modern communication with that of traditional mode. The method adopted in this research is random sample; systematic sampling was used to enable the three villages under case study to select at least 250 people needed for this research work. 


TABLE OF CONTENTS
Title page
Abstract
Table of content
CHAPTER ONE
1.1            Introduction
1.2            Background of the study
1.3            Statement of the Problem
1.4            Research Objectives
1.5            Research Questions
1.6            Significance of Study
1.7            Scope of the Study
1.8            Limitations of Study
CHAPTER TWO
2.1            Literature Review
2.2            Norms and festivals in the Town
2.3            Traditional Mode of communication
2.4            Location and Historical background of Awka South
2.5             Traditional system of Government
2.6            Modern Technology
CHAPTER THREE
3.1            Research Methodology
3.2            Population of Study
3.3            Sample Size
3.4            Sampling Technique
3.5            Instrument of Data Collection
3.6            Validity of instrument
CHAPTER FOUR
4.1            Data Presentation, Analysis
CHAPTER FIVE
Summary, Conclusion and Recommendations
5.1            Summary
5.2            Conclusions
5.3            Recommendation
5.4            Recommendations for further studies

5.5            References 


CHAPTER ONE
1.1     Introduction
          In this examination of communication and society, it is necessary to have an idea of what the two basic terms means by way of definition and explanation. Communication has been defined by the Oxford Advanced Learners’ Dictionary of current English as the process of imparting thought, knowledge or intelligence verbal or written form from a source to a receiver. Edward Sapir also recognized “communication as a fundamental social process”.
          Another definition of communication is that communication is the passing on or transmission of message with the use of language to heterogeneous audience.
          From the above definitions, it is seen that the two concepts have something in common; that holds them is the relationship that exist between them.
Communication generally is a fundamental social process which essentially has to do with any discipline or activity that is concerned with human society and behavior.
Therefore, it has been identified as “the basis of human existence, for it is at the heat of all society intercourse.
          In our day-to-day life, we interact with one another by way of communication. This society cannot exist without communication for it is the only mechanism through which human interaction exists.
Living generally also depend on communication for even our body system cannot function without communication with one another through contact.
Communication also takes place when an individual talks to a follow individual, when an idea is made known to a group and when a concept is disclosed.
There is also a need for communication among human groups, as this is the Chief factor for creation of unity and continuity for the society and the vehicle for the conveyance of the culture. But it does..... 


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