MAGAZINE READING BEHAVIOR OF STUDENTS IN TERTIARY INSTITUTIONS IN ANAMBRA STATE (A CASE STUDY OF FEDERAL COLLEGE OF EDUCATION (TECH) UMUNZE)

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ABSTRACT

Magazine is an embodiment of detailed report, analysis and interpretation of events combined with literary and artistic works produced periodically for the generally born specific audience. Okumma, (1999, p.34) magazine as a print medium like the newspaper which is a bound periodically (not an everyday publication) that contains variety of content written by various contributions. On this platform therefore, this study looks at “magazine reading habits of students in tertiary institutions in Anambra state with Federal College of education (Tech) Umunze as the study area. The magazine emerged to satisfy their desire for education, information and entertainment as knowledge is always acquired everyday in the life of human being. The survey research method was deemed right in conducting the research. Out of a total population of 5000, a sample size of 400 was used and data was collected from respondent through the use of questionnaire. The copies of questionnaire were used as instrument to elicit or generate relevant responses from eh population of the study. At the end of the study, it was discovered that a good number of students at their early age of study could not distinguish between magazine and newspaper and in that loose interest in reading magazines. I will recommend that magazine owners’ practitioners should bridge this gap by ensuring that students devote more time on reading magazine through attractive and interest in the packaging. 


TABLE OF CONTENTS

Title page
Table of content
Abstract

CHAPTER ONE
1.1      Introduction
1.2      Statement of problems
1.3      Research questions
1.4      Significance of study
1.5      Purpose of the study
1.6      Limitations of study
1.7      Delimitations
1.8      Definitions of terms

CHAPTER TWO
2.0   Literature review
2.1   Introduction
2.2   Theoretical framework
2.3   Empirical Interpretation
2.4   Summary of Literature review
CHAPTER THREE
3.0      Methodology
3.1   Research design
3.2   Population
3.3   Sampling / sample
3.4   Sample size
3.5   Sampling techniques
3.6   Measuring Instrument
3.7   Validity / Reliability
3.8   Method of data analysis

CHAPTER FOUR
4.0      Presentation of data and analysis

CHAPTER FIVE
5.0   Summary, Conclusion and Recommendation
5.1   Summary
5.2   Recommendation
5.3   Conclusion
        Reference
        Appendix 1
        Questionnaires 


CHAPTER ONE
1.1     INTRODUCTION

          Magazine is a type of printed publication. It is a periodical publication containing articles and illustrations often on a past and present events aimed and written for a particular readership.
Magazine are usually published weekly, monthly or bi-monthly. It is like the newspaper only that they are well and better packaged, bound together and contains in-depth and well researched news.
According to Nwosu (2005,p.13) Magazine like the newspaper is a popular read. It is ubiquitous, found in all nooks and crannies of any society. It is like the newspapers an institutionalized material which has created excitement and sadness.
According to Alozie (2009,p.102), magazine is a bound printed publication which contains news and other forms of information on a wide range of recent and past events.
Also, according to Owuamalam (2010,p.12) sees magazine as the collection of materials usually text and visuals compiled into a volume as a publication
The inquisitive nature of man has been the basic instinct that has driven him to grace for the intrigues of life.
        To assuage the thirst for information, education and entertainment, the mass media, an institution channel with the responsibility of detailing the events, of the day in words sound and pictures came as a rescue.
        However, the audiences of this great institution (mass media) are known to be discriminatory, responsive and are also selective in choice and perception of mass media messages. They prefer a medium that can report, analyse and interpret events in a colourful package. No other medium can carry out this responsibility objectively and excellently except the magazine.

According to Okunna, (1999,p.34) explained that magazine as a print medium like the newspaper which is bound periodically (not an everyday publication) that contains variety of content written by various contributions. 


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