PROMOTION AND DEVELOPMENT OF TOURISM IN CAMEROON

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ABSTRACT

This Bachelor’s thesis is aimed to achieve a main goal which is at Promoting and developing tourism in Cameroon. This work will give a broad overview of issues in tourism in Africa and Cameroon, suggesting guidelines to assist countries such as Cameroon, Namibia, Nigeria, to develop a more coherent structure for tourism. Tourism can only develop sustainably if it is united into the country’s overall economic, social and physical planning policies and enhancing regional promotion and effective marketing. The government and the ministry of tourism roles are to create the strategic structure that will encourage profitable investment and will ensure good economic revenues and connections with other sectors.

The present thesis presents an analytic overview of the evolution of tourism in Africa in general and Cameroon in particular. If Cameroon can better equip to consumer preferences in originating markets, tourism could have a strong impact on economic growth. This thesis carries out a practical investigation of the role of tourism in economic development in Cameroon.


Development is a process where a society moves from one condition to the other. This transformation in tourism industry has been notice as main factors promoting development. With the different product and services such as transportation, accommodation, food and beverage, and entertainment that tourism industry offers to tourist, global sustainability is required for economy development.

The investigation of this paper was carried out both from an empirical and theoretical point of view. The research data was obtained through a questionnaire was prepared by the writer addressing some issues related to the promotion and development of tourism in Cameroon. This questionnaire was given to participants through emails and direct contact. More still with literal review disclosing that globally, tourism has become a sustainable revenue earner in the developed countries and Cameroon can benefit economically if tourism is promoted and develop by rebranding, marketing and sustainability practices at all levels. More over the improvement of tourism products and service quality, good information technology, quality and numerous infrastructure, environmental management and good policy will take Cameroon to another level of development.

Keywords: Development, Importance, Promotion, sustainability Tourism Industry.


TABLE OF CONTENTS

1 Introduction
          1.1 Structure of Thesis2 Tourism

2.1 Tourism Product
          2.2 Motivation To Travel
          2.3 Tourism In Africa3 Tourism In Cameroon

3.1 History, Language and Religion of Cameroon
          3.2 Map Of Cameroon
          3.3 The Ten Regions In Cameroon And What They Have To Offer
          3.4 Climate Of Cameroon
          3.5 Economy Of Cameroon

4 Trend Of Tourism And Factors Promoting Tourism In Cameroon
          4.1 Seaside Tourism
          4.2 Ecotourism
          4.3 Cultural Tourism
          4.4 Safari Photo And Park Tourism
          4.5 Game Hunting, Mountain and Sport Tourism

5 The Ministry Of Tourism In Cameroon
          5.1 Miscellaneous
          5.2 Importance Of Tourism In Cameroon
          5.3 Economic impact of Tourism in Cameroon
          5.4 Social Impact Of Tourism In Cameroon

6 Promotion And Development Of Tourism In Cameroon
          6.1 The Role Of The Government
          6.2 The Role Of Tourism Ministries
          6.3 The Role Of Policy Makers
          6.4 Training And Certification
          6.5 Taxes And Levies
          6.6 The Role of Industrialization
          6.7 Services And Management Programs
          6.8 The Concept Of Pro-Poor Tourism

7 Sustainable Tourism In Cameroon
          7.1 Environmental Sustainability
          7.2 Economic Sustainability
          7.3 Poverty And Social Inclusion

8 Research Method and data Collection
          8.1 Research designs and Result

9 Data Analysis, Suggestions And Recommendation
10 Conclusion
11 Bibliography
12 List of figures and Tables
13 Appendix

14 Critical Review


1      Introduction




Tourism in recent years has become a popular worldwide leisure activity. Tourism is travel for recreational, leisure, or business purposes. Our different ways of lifestyle and background have been seen to motivate the minds of numerous people to seek out newness and experience different things. Tourism gives the opportunity to people to visit other countries and see the beauty of nature, different climate and weather. Tourism plays an important role in the economy of the countless countries. Tourism is an attached combination of economic and socio-cultural issues bringing in huge amounts of income in purchase for goods and services in export and import, creating openings for employment, generating tax revenue and stimulating transportation services, hospitality services and entertainment settings. The tourism industry is also important in increasing the economic base through its association with the agricultural, industrial and service sectors. Its role has become particularly important in developing countries (Edgell, Delmstro, Smith & Swanson , 2008, 103-106.)

Tourism stimulates a wide range of other creative economic segments. As the tourism economy develops, business openings for supplying the sector with goods and services advance accordingly. This process supports to spread the benefits of tourism more largely within the economy. Although such supply value-chains progress gradually, contributing to the economy growth as a whole, they can also be caused and reinforced through a diversity of involvements that target at increasing the awareness of business opportunities and development market access to Small local and Medium sized Enterprises (SMEs) in particular. Such initiatives are still in their beginnings, but will begin to multiply once the growth rate of the hospitality economy speeds up following the injection of investment on a larger scale. In fact, tourism creates meanings and authenticities, especially in those settings where its economic potentialities are highlighted as the only means for development (Edgell, Delmstro, Smith & Swanson , 2008, 103-106.)


Tourism can be defined as the science, art and business of fascinating visitors, transporting them, housing and kindly catering to their desires. The concept of tourism is frequently defined as the movement of people from one place to another. Tourism is the short-term movement for all purposes of people to destinations outside the places where they normally live and work, and activities during their stay at these destinations. All modern societies are characterized by commodification while in capitalist societies, commoditization is based on value and experience. This reflects the level of demand for tourism as well as the condition of tourism production based on value. Tourism is an expression of particular cultural or social goals, representing lifestyle, a statement of taste, experience and status. Tourism experience depends not only on the performance of a number of products but also on that of the individual tourist and other tourists present at the site of the experience. (Gareth & Allan, 2004, 23 & 249.)



1.1   Structure of Thesis

This thesis is presented in eight Chapters. Chapter 1gives the introduction which describes the thesis in general and gives a picture of what the researcher is looking forward to get at the end mentioning the signifance and importance of tourism.

Chapter 2 explains about Tourism, tourism product, motivation to travel and tourism in Africa.

Chapter 3 provides information about Tourism in Cameroon, the history of Cameroon, the language spoken, the map of Cameroon, Climate of Cameroon and the economy of Cameroon. It further tell of the trends and factors promoting of tourism in Cameroon.

Chapter 4 expands on the ministry of tourism, miscellaneous, importance of tourism in Cameroon the economic impact of tourism in Cameroon, and social impact of tourism of tourism in Cameroon.

Chapter 5 talks of the promotion and development of tourism in Cameroon and the role certain group or individual has like the role of government, the role of tourism ministry, the role of policy makers, training and certification, taxes and levies.the role of industrialization, services and management programs and the concept of pro-poor tourism.

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This is a General Thesis for both Undergraduate & Postgraduate Studies. The complete research material plus questionnaire and references can be obtained at an affordable price of N3,000 within Nigerian or its equivalent in other currencies.


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