AN EVALUATION OF TOURISTIC FACILITIES AND ATTRACTIONS WITHIN THE SOUTHWEST REGION OF CAMEROON

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ABSTRACT

Cameroon is blessed with many touristic features and is called 'Africa in miniature' with lots of tourist attractions, such as, natural features like deserts, beaches, mountains, savannas, green vegetation and rainforests. Accommodation and touristic attractions are the measure phenomenaa within the tourism industry in the Republic of Cameroon. The accommodation sector has developed and kept improving tremendously within the past decades and up till present.

The objective of this research work was to find out and evaluate the touristic facilities and attractions within the Southwest Region of Cameroon as an example, and furthermore to study how Hotel Chariot is and has been carrying out a good marketing in its sector in terms of publicity.

The aim was also to know how the Hotel feels about being known to the world most especially Cameroon and Buea in particular. This thesis revealed that the Hotel Chariot Complex, Buea, remains committed to maintaining positive attitudes, as well as providing exemplary services and superior accommodations. Similarly, they remain very committed to providing exceptional and first class services with a smile to their guests. It is highly recommended that Hotel Chariot should employ training staffs which will manage the industry well. Furthermore, full powers should be given to all its managers and a particular individual should not be responsible for decision making, for such practices It is also recommended that the proprietor should employ more controllers and also have partnerships with international hotels and companies.

TABLE OF CONTENTS

1 INTRODUCTION
1.1 The scope of the study
1.2 Objectives of the study
1.3 Limitations of the study

2 ACCOMMODATION SERVICES
2.1 Accommodation classification
2.2 The reason for the accommodation development
2.3 The importance of accommodation
2.4 Limited-service hotels
2.6. Accommodation types in the Southwest Region of Cameroon.

3 HOTEL CHARIOT IN BUEA
3.1 Tentative sales and marketing plan for the Chariot Hotel Complex, Buea
3.2 Strategic position within the marketing environment
3.2.1   Marketing environment
3.2.2 Target group
3.2.3 Making strategic choices and decisions
3.2.4 Strategic Marketing Plan
3.3. Documents at the reception for customers
3.4 Facilities offered in Hotel Chariot (Buea)

4 TOURIST ATTRACTIONS IN THE SOUTHWEST REGION
4.1 Mount Cameroon race of hope

5 RESEARCH METHODOLOGY
5.1. Research methods
5.2 Research goals
5.2.1 Interview with the vice manager
5.2.2 The interview with the proprietor
5.3 Analysis of the vice manager’s interview
5.4 Analysis of the proprietor's interview
5.5 Reliability and validity
5.5.1 Interview subjects
5.5.2 Findings

6 RECOMMENDATIONS AND CONCLUSION
6.1 Recommendations
6.2 Conclusion
REFERENCES
APPENDICES


1 INTRODUCTION

Lodging or accommodation can be defined as an environment, place or homes where people or families come for a shorter or longer stay. It is becoming one of the largest and fastest growing sectors in the tourism industry all over the world. Looking at statistics, almost 173 000 people were employed in hotels and other lodging operations in Canada in the year 1997. Between 1986 and 1996, accommodation services experienced a growth of 39% all over the world. Some of the reasons for this will be discussed in the following. ( Page, S. 2009)

Demand is extending beyond traditional seasons, e.g. conferences during the summer at ski resorts. There is also growth of large chains and increased interest in vacation or time-share concepts. In other words, there is increased interest in most countries. Accommodation plays a role in terms of tourists visiting a particular area or region. With little exception, after a tourist has traveled from one country to another, he/she needs a resting place for relaxation, entertainment and leisure for his/her period of stay in a particular area. Accommodation plays a great role in the economic aspect of a touristic country both nationally and internationally. Throughout this report the author of this thesis has attempted to evaluate how this service is practiced in Cameroon. (Cooper, Fletcher, Gilbert & Wanhill 2008, 23.)


1.1 The scope of the study

There are few accommodation services in Cameroon. It can be said that the reason for this is obvious. Cameroon is facing lot of new challenges now due to a high increase rate of tourists entering the country. The government seems to do little as far as this is concerned. Also the interest rates in most banks are very high, which discourages investors who can build hotels to cater for this influx of tourists. The few hotels that exist are expensive. There is a limited number of good standard hotels to accommodate tourists and visitors especially during events and festivals.

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