INFLUENCE OF NEW MEDIA TECHNOLOGIES IN BROADCASTING: A STUDY OF TELEVISION STATIONS IN PORT-HARCOURT METROPOLIS

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TABLE OF CONTENTS
Title Page
Abstract
Table of Contents
List of Tables

CHAPTER ONE: INTRODUCTION
1.1       Background of the Study
1.1.1    Brief History of Nigerian Television Authority (NTA) Port-Harcourt
1.1.2    Brief History of Rivers State Television (RSTV) Port-Harcourt
1.1.3    Brief History of DAAR Communications (AIT) Port-Harcourt
1.2       Statement of the Problem
1.3       Objective of Study
1.4       Significance of Study
1.5       Research Questions
1.6       Theoretical Framework
1.6.1    The Technological Determinism Theory
1.6.2    Diffusion of Innovations Theory
1.7       Scope of the Study
1.8       Definitions of Terms
References

CHAPTER TWO: REVIEW OF RELATED LITERATURES
2.1 The Evolution of Broadcasting in Nigeria
2.2  Concepts of Information and Communication Technologies (ICTs)
2.2.1    The Internet
2.2.2    Satellite Technology
2.2.3    Cable Technology
2.2.4    Computer Technology
2.2.5    Digital Cameras
2.2.6    Digital Television
2.2.7    Teletext
2.2.8    Micro-wave Technology
2.2.9    Fibre Optic
2.3       Development of Information and Communication Technology (ICTs)
2.4       Challenges of New Media Technologies in the Nigerian Broadcast Industry
References

CHAPTER THREE: METHODOLOGY
3.1       Research Design
3.2       Population of the Study
3.3       Sampling Technique
3.4       Sample Size
3.5       Instrument for Data Collection
3.6       Validation of Research Instrument
3.7       Reliability of Research Instrument
3.8       Procedure for Data Collection
3.9       Method of Analysis and Presentation of Data
            Reference

CHAPTER FOUR: DATA PRESENTATION AND INTERPRETATION
4.1       Data Presentation
4.2       Analysis of Research Questions
4.3       Discussion and Interpretation of Result
4.4       Implications of Findings
4.5       Answer to Research Questions
Reference

CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1       Summary
5.2       Conclusion
5.3       Recommendations
Bibliography

Appendix


ABSTRACT



The advances in new media technologies are an effective catalyst for change across the globe. These technologies have not only radically improved the mode, accuracy and speed of message production and transfer; they have also redefined the concept of broadcasting. However, it remains increasingly difficult to ascertain the place of broadcasting in a world that is overloaded with information. In order to generate data for the study, the survey research method was used to collate relevant data for the study. Findings from the analyzed data show that new media technologies have had a significant influence in output of the stations under study. The problems of lack of technical know-how cost of acquiring these equipment remains the barriers to their effectiveness. Base on the findings, the study recommends, that the government should reduce value added tax on new media equipment, as this will help reduce the overall cost of the equipment in order to lessen the stations financial burdens. New media technologies have the capability to further the scope of broadcasting by broadening their horizon and making Nigeria broadcasting a world contender. This can only be achieved if the broadcast media go out of their way to procure new and better facilities. Attempts should be made to educate old and prospective broadcasters through the use of workshops, symposia, seminars and training courses.


CHAPTER ONE

INTRODUCTION

1.1 Background of the Study

As the world grows complex and sophisticated, new media technologies are invented. The invention of new media technologies has always been a catalyst for change in the broadcast industry. This change can be attributed to the introduction of new media technologies in broadcasting occasioned by giant technological advancement.

The advancement in media technologies has cut the barrier of time and space in our broadcast industry; it has also made communication easier and more democratic and the creation and distribution of media content easier. No wonder Defleur and Dennis (1991: 229) observed that:

Technology has always been a metaphor for change in media industry. As far back as Gutenberg, it was technology: the movable type that spurred change. Later, fast printing presses, the telegraph, zinc engraving, modern photography, radio, television, fibre optics, and other technologies heralded new developments for media and their audience.

The emergence of new media technologies and the imaginative applications of these new technologies and older technologies make it possible for the society to be more informed. It also makes information processing, delivery, storage and retrieval easier. As the world strives towards globalization, the new media technologies are believed to be a great facilitator of this move.


Nsude (2004:102) believes that the human family is disunited and fragmented into nations and cultures with conflicting interest and perceptions and there is need therefore for a more united world. Throughout history, new media and new forms of media delivery have continually appeared. Today we have witnessed the arrival of a global community brought about by advances in communication technologies. This has invariably brought to fore the concept of globalization. Marshal McLuhan, a Canadian Scholar, who foresaw the effect of....

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