THE EFFECTIVENESS OF ADVERTISEMENT ON NEWLY ESTABLISHED INSTITUTION (A CASE STUDY OF THE IBARAPA POLYTECHNIC, ERUWA )

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ABSTRACT
        The first chapter contains the introduction; it was made known that advertising is one of the strategies devices for gaining acceptance.
        Chapter two encompasses the literature review, it reveals the view of several authors about advertising and it gives further explanation on advertising and its relevance and should not be taken with levity hands in an institution because it helps to introduce a service and also increase the number of student.
        The research methodology used for this project was explained in chapter three. Survey is the method used, it is a way of drawing up set of questions on various subject to which selected member of the population react on. The sample size used was 100 (indigene and student). Questionnaire was used in the data collection instrument which was used to obtain specific information about a problem.
        The data presentation gives accurate analysis of the response to the item on the questionnaire. It explained that advertisement is effective for newly established institution.

TABLE OF CONTENTS
TITLE PAGE
CERTIFICATION
DEDICATION
ACKNOWLEDGEMENT
ABSTRACT
TABLE OF CONTENT
                                                CHAPTER ONE
1.0            INTRODUCTION
1.1    BACKGROUND OF THE STUDY
1.2    HISTORICAL BACKGROUND OF THE IBARAPA
           POLYTECHNIC, ERUWA
1.3    STATEMENT OF RESEARCH PROBLEM
1.4    RESEARCH QUESTIONS
1.5    PURPOSE OF THE STUDY
1.6    SCOPE OF THE STUDY
1.7    SIGNIFICANCE OF THE RESEARCH
1.8    LIMITATION OF THE STUDY
1.9    DEFINITIONS OF TERMS
1.10 ORGANIZATIONAL CHART OF THE INSTITUTION
                                               


CHAPTER TWO
2.0            LITERATURE REVIEW
2.1   THE HISTORY AND GROWTH OF ADVERTISING
           IN NIGERIA
2.2   DEFINITION OF ADVERTISING
2.3   OBJECTIVES AND QUALITIES OF ADVERTISING
2.4   FORMS OF ADVERTISING
2.5   MEDIA SELECTION
2.6   MEDIA SCHEDULING
2.7   CONSUMERS ADOPTION PROCESS
2.8   ADVERTISING IMPACT
2.9    THE EFFECTIVENESS OF ADVERTISING
                                               
CHAPTER THREE
3.0            RESEARCH METHODOLOGY
3.1     INTRODUCTION
3.2     RESEARCH DESIGN
3.3     STUDY POPULATION
3.4     SAMPLE SIZE
3.5     SAMPLE TECHNIQUE
3.6     INSTRUMENTS FOR DATA COLLECTION
3.7     QUESTIONNAIRE DESCRIPTION
3.8     METHOD OF DATA ANALYSIS
3.9     LEVEL OF SIGNIFICANCE
3.10   CHI-SQUARE ANALYSIS
                                               
CHAPTER FOUR
4.0     PRESENTATION AND ANALYSIS OF DATA
4.1     DATA PRESENTATION AND ANALYSIS
4.2     ANALYSIS TABLE
4.3     STATEMENT OF HYPOTHESIS
                                               
CHAPTER FIVE
5.0            SUMMARY, CONCLUSION AND
RECOMMENDATION FOR FURTHER STUDIES
5.1     SUMMARY
5.2     CONCLUSION
5.3     RECOMMENDATION
           QUESTIONNAIRE
          BIBLIOGRAPHY



CHAPTER ONE
1.0   INTRODUCTION
1.1 BACKGROUND OF THE STUDY
Advertising is one of the strategic devices for gaining acceptance for and monitoring an institution or organization in a competitive environment.
According to Bel-Molokwu (2002) stated that, the word advertising is derived from a latin word known as ‘ Advertere’ which means to draw attention. He further explained that advertising is perhaps better done for viewing its application- what it does, rather than what it is and how it does.
Bovee, 1992 P.7 define advertising as the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.
Meanwhile, Advance Learners English Dictionary defined advertising as the act of telling the publics about a product or services in order to encourage people to buy and to use it.
Advertising as being persuasive is primarily designed to convince the target audience of a certain product to change their attitude towards a product and to create a permanent awareness in the memory of an average consumer.
In ultimate terms, advertising campaign is executed to increase the profitability on sales of an organization or institution. With the aid of the aforementioned definitions, advertising is considered to be an avenue to....
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