THE IMPACT OF ADVERTISING ON THE MARKETING OF BANKING SERVICES (A CASE STUDY OF MICRO FINANCE BANK OKO)


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TABLE OF CONTENT

Title page       
Table of content
Abstract

CHAPTER ONE
INTRODUCTION
1.1      Background of the study
1.2      Statement of problem
1.3      Purpose of the study
1.4      Significance of the study
1.5      Assumption of the study
1.6      Research questions       
1.7      Hypotheses
1.8      Definition of terms

CHAPTER TWO
2.0      Literature Review
2.1      A Brief introduction
2.2      Review of current literature
2.3      Summary of literature review

CHAPTER THREE
METHODOLOGY
3.0   Brief Outline of the chapter
3.1      Design of the study
3.2      Area of the study
3.3      Population of the study
3.4      Sample of the study
3.5      Instrument for data collection
3.6      Validation of the instrument
3.7      Distribution and retrieval of the instrument
3.8      Method of data analysis

CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS
4.0   Brief Introduction of the chapter
4.1      Presentation and interpretation of data according to research questions and
hypothesis
4.2      Findings 
4.3      Discussion of findings

CHAPTER FIVE
5.0   Summary, Conclusion and Recommendation
5.1      Summary of findings
5.2      Conclusion
5.3      Recommendations
5.4      Limitations of the study
5.5      Suggestion for further research
References



ABSTRACT

        This research work is on the impact of advertising in the marketing of banking services. This work was carried out in order to determine the impact of advertising in the marketing of banking services using Micro Finance Bank Plc Oko as a case study. As a matter of fact, financial industries are banks and other insurance firms.
        Advertising can be defined as any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsors. This look at the various types of advertising that is required for the success of the service in the market.
        In the first chapter, the researcher defined what a micro finance is and its operation in Nigeria. In the same chapter the researcher stated the research problems, the objectives declaring his intentions for carrying out this survey. Continuing the research also explained the significance of the study and eventually stated the research hypothesis, which was also tested and proves that the researcher analyzed data.
        The second chapter has to deserve it traces down explaining how versatile the contribution of the advertising has been in the world economic developments. Following it up comes the literature works of eminent scholars their views were used to back up the personal and arguments.
        The chapter three is headed with the research design and methodology. The sample take for this study revolves around 30 people. The researcher also reflected here the percentages table and chi-square were used too for description of data analysis and hypothesis testing.
        In chapter four were the presentations and analysis of data. The researcher consider its important, to test the four hypothesis at this stage, also solutions to the problem was found. Findings also were made which the firm should consider.
        Chapter five, shows the summary of the research findings, recommendation gearing that advertising help to build up firms good services or ideas.



CHAPTER ONE

1.0     INTRODUCTION
ADVERTISING AND BANKING INDUSTRY (MICRO FINANCE BANK)
Banking are economic decision units that are set up for the provision of financial services and products to targeted market. This service tendered to both public and private sector of the economy includes: collection of deposits, clearing of cheques and other exchange, granting of loans and over drafts guarantee of joint financing by two or more banks foreign exchange transaction, fund transfer and insuring drafts services rendered include safe keeping facility and financial advice to customers.  
The operation of micro finance bank initially community bank were perceived to be incorporated for efficient sustainable economy. Micro finance bank help to provide financial assistance and credit to its customers, including formal and informal self – help groups, individuals and association: except public sector deposits from government agencies.
To this end, micro finance bank have to come up with more efficient and effective services for example, full-fledged computerization becomes the order of the day, processing of loans and advances reduction in member of clearing day for clearing instrument.
However, to communicate these services effectively in enhancing profitability the need for advertising in Micro Finance......

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