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Title Page
Table of Content

1.1       Background to the Study
1.2       Statement of the Research Problem
1.3       Aim of the Study
1.4       Objectives of the Study
1.5       Research Questions
1.6       Scope of the Study
1.7       Significance of the Study

2.0       Introduction
2.1       The Role of Media in the Society
2.2       Radio Programming in Nigeria
2.3       Music
2.3.1    Forms of Indigenous Music in Nigeria
2.3.2    Music as Performance
2.4       The Impact of Globalization on Music in Nigeria
2.5       Nigerian Broadcast Stations (Radio) and Local Content Programming
2.5.1    History of Kaduna State Media Corporation
2.6       Theory of Cultural Hegemony
2.7       Identification of Gap(s)

3.0       Introduction
3.1       Research Design
3.2       Population
3.2.1    Justification of Case Study
3.3       Sampling and Sampling Procedure
3.4       Instruments of Data Collection
3.4.1    Interview Method
3.4.2    Questionnaire
3.4.3    Documentary Observation
3.5       Validity of Research Instruments

4.0       Introduction
4.1       Data Collection and Presentation
4.2       Discussion of Findings
4.3       Overview of Findings
4.3.1    Limitation of Findings
4.4       NBC, Capital FM and Hegemony
4.4.1    Hegemony as Power/Control

5.1       Summary and Conclusion
5.2       Suggestions and Recommendations
5.3       Contribution to Scholarship
5.3       Suggestions for Further Studies


Music which is an aspect of Theatre plays significant roles in shaping the society. To this effect, this research concerns itself with the Nigerian indigenous music. The process of globalization has been of tremendous impact on Nigeria which has resulted in the Nigerian indigenous music being greatly influenced by the dictates of progression in the international scene due to global communication and cultural flows. This has reduced the patronage of the Nigerian indigenous music drastically despite several efforts made since independence to curb the influx of foreign content. However, with the deregulation of the broadcast industry in 1992, a code was enacted to guide broadcast content. Radio stations in particular were authorized to air Eighty percent of local content yet; there seem to be a flood of western music content over local/indigenous music as a result of the commercial nature of the industry. It is based on this problem that study sought to assess the extent to which Capital 90.9FM, Kaduna has lived up to this expectation. The study adopted both the qualitative and quantitative method of gathering data to arrive at the findings of the study. In-depth Interviews, Documentary Observation and a total of 355 copies of questionnaire were distributed in a particular location in Kaduna State called Narayi Highcost concerning their perception on the extent to which Capital 90.9FM has promoted our indigenous music. Findings show that Capital 90.9FM has not really complied with the National Broadcast Code concerning the airing of local content with emphasis on indigenous music. The study also discovered that there exists a communication gap on what the aim of the local content is meant to achieve which has led to a conflict between the policy makers and the Station. The implication lies in the fact that Local content has not been understood and well handled. This study advocates that policy makers and implementers synergize so that the local content will be better understood and handled. Nigerian artistes should also learn to return to their roots by composing songs that reflects our local language, local colour, philosophy and folklore. This is because music which is an aspect of Theatre has been and is still a means of defining our identity as Nigerians.


1.1                      Background to the Study

Theatre, according to Uzoma (1991:5) is a complex phenomenon associated with performer-audience transaction extracted from life as we live which portrays in a small scale the socio-political, economic, religious, cultural aspect of our life as we live it in the society. Gasner (1965:9) further sees Theatre is a veritable means of entertainment on the stage and the screen which therefore makes the media an important component of theatre.

Among the elements of theatre are plot, action, language, spectacle and music. It is important to note that music in contemporary Nigeria relies heavily on the electronic media for its dissemination as little or no live performances are staged. This is because the rise of production and marketing of music by the media has in recent times become cheap and immediate alternatives to live performances. However, there seem to be a growing concern about the role of the media in the society as it relates to the promotion of culture in the Nigerian society. This is because man seems to be a social being that cannot live outside his society and other governing agents that conduct the affairs of his existence. One of these governing agents according to Nketia, (1975) is culture.

Cultures according to Fridah, (1998) emerged as a shared historical experience of a given society which is of course continuous, ever changing and developing. It is pertinent to note that music is an aspect of culture and every society has music that is distinctive to them. For this reason,

Emeka, (2002) posits that ―music is one of the strongest tools for cultural uniqueness and self-identity in the life of any society‖. From this assertion, we can deduce that without music, a particular cultural identity might not be realistic as it traditionally plays an important role in culture.......

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