INFLUENCE OF PRODUCT PACKAGING ON CONSUMER BUYING PREFRENCE (A CASE STUDY OF ABA METROPLIS)


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TABLE OF CONTENTS

Title Page
Approval Page
Dedication
Abstract
Table of Content

CHAPTER ONE
INTRODUCTION
1.1            Background of the Study
1.2            Statement of Problem
1.3            Objective of the Study
1.4            Research Question/Hypothesis
1.5            Significance of the Study
1.6            Scope of the Study
1.7            Operational Functions of Terms

CHAPTER TWO
LITERATURE REVIEW
2.1     Introduction
2.2     The Concept of Product
2.2.1  Basic Characteristics of Product
2.2.2  The Role of a Product
2.3     The Concept of Product Packaging as a Marketing Tools
2.4     Importance of Product Packaging as a Marketing Tool
2.5     The Promotion Product Packaging Function
2.5.1  The Promotion Function Power Packaging could be use to give Production favourable
  2.5.2         The Protective Function
2.6     Product Requirement
2.6.1  The Distributors Requirement
2.6.2  Consumer Requirement
2.6.3  The Legal Requirements
2.7     Problem of Product Packaging
2.8     Criticisms of product Packaging
2.9     Performance Measures

CHAPTER THREE
3.1     Research Methodology
3.2     Population of the Study
3.4     Sample Size Technology
3.5     Research Instrument
3.6     System of Data Analysis
3.7     Method of Ensuring Validiaty
3.8     Research Design
3.9     Data Collection Method

CHAPTER FOUR
4.1     Data Presentation and Analysis
4.2     Questionnaire Administration

CHAPTER FIVE
5.1     Summary, Conclusion and recommendation
5.2     Conclusion
5.3     Recommendation
References
Appendix
Questionnaire 



ABSTRACT
The topic of this research work the Influence of Product Packaging on Consumer Buying Preference in Aba Metropolis, Abia State. This study was carried out to investigate the influence of product packaging, on the purpose of this the question experimental research design was adopted to study consumers towards various product packaging. The primary data was collected from the respondents using the questionnaire. After a critical analysis of the data collected, the hypothesis, were tested using analysis with the aid of statistical product and service solution (SPSS) packaging and the following hypothesis were realized there is a relationship between product packaging and the consumer buying preference of a products. Moderating factors to regulate the relationship between packaging and consumer buying preferences of business firm based on these findings, the following were recommended product packaging should be look upon as a cost tool or a production problem. Again product should be lease with user of their product package so as to enable them know when there is need for improvement.



CHAPTER ONE
INTRODUCITON
1.1                          BACKGROUND OF THE STUDY
Historically, management has considered product packaging only for the purpose of ascertaining the product and had assigned the role responsibility of the packaging to the production department. However modern marketing managers regard packaging as a supplementary promotional tool for their product. It has been shown that in self service store, it is packaging on product that does the selling. No wonder it is often regarded as the silent salesman.
Product packaging involves enclosing mechanism in a container for marketing display, sanitation convenience in handling and use of safety and preservation. Since 1978 when folding cartons was discovered the packaging industry has grown expansively with period of rapid expansion occurring intermittently. The major resolution mechanizing era when mass production teaching were inaugurated and individual sealed product packaging replace bulk merchandise.
The most commonly used product packaging material includes corks, asbestos, rubbers, plastics, papers and several types of strong materials such as  lead glass, packaging  has gone all the way back to the down of  history when primitive societies  carry barriers continues packaging primary roles was to hold, protect and transport goods from manufactures to the users of individual goods. Packaging products therefore keeps a product intact and available to the final consumers in its original states. It protect the quality of the product from physical damage where the traditional purposes.....

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