CORPORATE ADVERTISING AS AN EFFECTING PROMOTIONAL TOOL IN THE MARKETING OF BANKING SERVICES (A CASE STUDY OF SELECTED COMMERCIAL BANK IN DELTA STATE)


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TABLE OF CONTENTS
Title page
List of table
Table of content
Abstract

CHAPTER ONE
1.0   Introduction
1.1      Background of the study
1.2      Statement of problem
1.3      Purpose of study
1.4      Significance of the study
1.5      Research Questions
1.6      Hypothesis
1.7      Scope of the study
1.8      Definition of Terms

CHAPTER TWO
2.0   Literature Review
2.1   Historical Milestones in Advertising
2.2   History and development of advertising in Nigeria   
2.3   The corporate advertising objective
2.4   Measuring the effectiveness of corporate advertising

CHAPTER THREE
METHODOLOGY
3.1      Design of the study
3.2      Area of the study
3.3      Population of the study
3.4      Sample of the study
3.5      Instrument for data collection
3.6      Validation of the instrument
3.7      Distribution and retrieval of the instrument
3.8      Method of data Analysis

CHAPTER FOUR     
4.1   Data Presentation and Analysis
4.2   Data Presentation
4.3   Testing of hypothesis

CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1   Summary of Findings
5.2   Conclusion
5.3   Recommendations
5.4   Limitation of the study
5.5   Suggestion for further research
References
Appendix A
Questionnaire




ABSTRACT
This study on “Co-operate Advertising as an effecting promotional tool in the marketing of banking services, has tried to seek answers to the crucial question that plaques the memory of readers. Questions on how co-operate advertising acts as an effective promotional tool in the marketing of banking services, its values and importance. Chapter one of the study deals with the general introduction of the study, it’s background and analyses, statement of the study, significance, the research question and most importantly the definition of terms. Chapter two of the study examines extensively different views such as literature review, observations and comments of economist on the effectiveness of co-operate advertising. The third chapter is about the method to be used in conducting the research study. The type of method of study to be used which is survey method, design, sample size and population. Chapter four is about data analysis and result. Chapter five summarizes it and deals with recommendation.



CHAPTER ONE
1.0  INTRODUCTION
1.1     BACKGROUND OF THE STUDY
Business is like a bicycle either you keep moving or you fall down.
Over the century, man have been able to achieve so many fears, one of those great fears is the ability to like the whole world together through invisible thread called communication, without communication we would merely be isolated groups without any coordination we have today. In prehistoric time communication was haphazard and primitive. With time however the need for a better organized and developed system of communication become more and more crucial.  

In marketing, the need for communication cannot be over emphasized. When a firm has developed the perfect product or services, have priced it attractively and has made I accessible to the target customers yet they customers are unaware of all these, the success of such effort may be unwanted.
Marketing communication....

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This is an Undergraduate Thesis and the complete research material plus questionnaire and references can be obtained at an affordable price of N2,500 within Nigeria or its equivalent in other currencies.


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