TABLE OF CONTENTS
TITLE PAGE
LIST OF ABBREVIATIONS AND ACRONYMS
ABSTRACT
CHAPTER ONE: INTRODUCTION
1.1 Background to the Study
1.1.1 Maradi profile
1.2 Statement of the Problem
1.3 Research Questions:
1.4 Aim of the Study:
1.5 Objectives
1.6 Significance
1.7 Scope of the Study
1.8 Operational Definition of Terms
CHAPTER TWO: LITERATURE REVIEW AND THEORETICAL FRAMEWORK
2.1 Introduction
2.2. An Overview of Family Planning
2.2.1. Health Benefits of Family Planning
2.2.2. Family Planning Policies and Programmes
2.2.3. Factors Influencing Family Planning Communication in Maradi State
2.2.4. Role of Islamic leaders as sources of information on family planning
2.2.5. Advocacy and Communication for Behaviour and Social Change
2.3. Health Communication Strategies
2.3.1. Role of Communication in Family Planning Promotion
2.3.2. Health Communication and Family Planning initiatives in Niger Republic
2.3.3. Health Communication and Mass Media
2.4. Theoretical Framework
2.4.1 Health Belief Model (HBM):
CHAPTER THREE: RESEARCH METHODOLOGY
3.1 Introduction
3.2 Research Design
3.2.1 Survey
3.3 Population
3.4 Sampling Technique:
3.5 Sample Size
3.6 Method of Data Collection
3.7 Instruments of Data Collection:
3.8 Validity and Reliability
3.8.1 Validity:
3.8.2 Reliability:
3.9 Method of Data Analysis:
CHAPTER FOUR: DATA PRESENTATION, INTERPRETATION AND ANALYSIS
4.1 Introduction
4.2. Presentation and Interpretation of Data
4.2.1. Identity of the respondents
4.2.2. Knowledge, Attitude and Practice about Family Planning Communication Strategies
4.2.3. Sources of Information
4.2.4. Communication Skill and use of Media Materials
4.2.5. Observation Guide Data Analysis
4.2.6: Focus Group Discussion Data Analysis
4.2.7. Key Informant Interview Data Analysis
4.3 Discussion of Findings
4.4 Summary of Major Findings
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1 Introduction
5.2 Summary of Chapters
5.3 Conclusion
5.4 Contributions to knowledge
5.5: Recommendations
5.6: Suggestion for Further Study
REFERNCES
APPENDICES
ABSTRACT
The study investigated communication strategies influencing the promotion of family planning in Maradi State. Four research questions were asked and four objectives were formulated.The research design adopted was survey combined with focus group discussion, observation guide and In-dept Interview. A sample of six hundred and five (605) respondents among women of reproductive age between15-45, were selected from seven local government areas including Maradi Metropolis using multistage sampling technique. Questionnaire was used to collect information from the subjects. Mean score statistics and Standard Deviation were used for the purpose of data analysis. Checklists for observation were also used as instruments to collect data. The findings revealed that inadequate family planning messages caused problems of misunderstanding the benefits of family planning. These problems might be due to inappropriate methods being used to communicate with people. The conclusion drawn from the findings of this study show an important knowledge gap exists with respect to family planning benefits. The analysis of the data revealed that respondents were of the opinion that communication channels have significant impact on the population and face to face communication is considered as the best strategy in promoting family planning in Maradi State. The main recommendation from this study is for the State Health-Director to organize job-training, workshops and seminars at interval for health workers on family planning. Communication messages should also be edited locally and not at national level as it is know. The establishment of a family planning communication audit should be conducted in Maradi State. National, regional and community radio and television stations should conduct discussions that will help women to understand their reproductive life, rationalize work and shift emphasis from funding to report family planning communication activities. Religious and traditional leaders (Imams, Pastors and chiefs) should have regular communication with their followers on the need for family planning as stated in their engagement protocol held with the UNFPA.
CHAPTER ONE
INTRODUCTION
1.1 Background to the Study
For most health issues, the main goal of learning is to be able to communicate. Thompson (1994: 30) notesthat: “it is through communication that people send and receive messages effectively and negotiate meaning.” Nowadays, how to communicate effectively in health matters becomes much more important than reading and writing. As a result, communication strategies have turned into a crucial topic for all health workers. Recognizing the urgent need for family planning and the increasingly important role of communication in family planning programmes, The United States Agency for International Development (USAID) began, as early as the 1970s to address communication issues. A lot of strategies were implemented including: risk communication, persuasive or behavioural communication, media advocacy, entertainment education, interactive health communication, development communication and participatory communication.
The ability to communicate is essential to the success of any undertaking and an important family planning factor in the achievement of its objectives. We have entered an age of knowl-edge and the key to accessing and harnessing that knowledge lies in the ability to communicate. Therefore, a successful communications strategy will enhance considerably, the value of family planning programmes in Niger Republic in general and in Maradi State in particular. But sometime, the family planning communication message contents delivered by health workers are not effective....
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