ADVERTISERS PREFERENCES OF MEDIA CHANNEL PROBLEMS, CHOICE, AND REASONS (A COMPARATIVE STUDY OF DAILY SUN NEWSPAPER AND NEWSWATCH MAGAZINE)


For more Mass Communication Project click here



TABLE CONTENTS
Title page
Table of contents
Abstract

CHAPTER ONE
INTRODUCTION
1.1      Background of the  study
1.2      Statement of problems
1.3      Objective of study
1.4      Research questions
1.5      Significance of  study
1.6      Scope of the study
1.7      Limitation of study
1.8      Definition  of terms

CHAPTER TWO
LITERATURE REVIEW
2.1   Introduction
2.2   Media selection
2.3   Theoretical Framework

CHAPTER THREE 
RESEARCH METHODOLOGY
3.1   Introduction
3.2   Research design
3.3   Population of the study
3.4   Sample size
3.5   Sampling technique
3.6   Source of data
3.7   Instrument for data collection
3.8   Validation of instrument       
3.9   Method of data analysis

CHAPTER FOUR
DATA INTERPRETATION AND ANALYSIS
4.1   Introduction
4.2   Analysis of demographic data
4.3   Discussion of the finding

CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATIONS
 5.1  Summary
5.2   Conclusion
5.3   Recommendation
5.4   Recommendation for further studies
Reference
Appendix
Questionnaires



ABSTRACT
This research is on Advertisers Preferences of Media Channels, Problems, Choice and Reasons (A Comparative Study of Daily Sun Newspaper and Newswatch Magazine). This study is designed to find out the level of preferences of different advertisers towards Daily Sun Newspaper and Newswatch Magazine. This study is divided into five chapters in order to present a coherent work. Chapter one focuses on background of study, Statement of Problem, Purpose of Study. Chapter two focuses on Literature Review and Theoretical Framework. Chapter three focuses on Research Methodology, method and Procedures used in the study. Chapter four deals on Data Presentation and Analysis, while chapter five deals on Summary, Conclusion and Recommendations. What the researcher has in mind is to find out the best channel for advertising. The study proved that Daily Sun Newspaper is more effective in advertising than Newswatch Magazine.



CHAPTER ONE
INTRODUCTION
1.1  Background of Study
        An advertiser can be defined as a person, organization or company that places advertisements in order to target audience or customers. The entire business of a commercial organization or company starts with advertising. That is to say that the rise and fall of the profit of a company depends solely on the expenditure incurred by the advertiser.
A form of marketing communication used to persuade an audience to take or continue some actions, usually with respect to a commercial offering, or political or ideological support.
In Latin, “ad vertere” means to “to turn toward”. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful.
According to Wikipedia Atom Feed, Advertising is the communication relayed from companies to persuade an audience to purchase their products this communication....

For more Mass Communication Project click here


___________________________________________________________________________
This is an Undergraduate Thesis and the complete research material plus questionnaire and references can be obtained at an affordable price of N2,500 within Nigeria or its equivalent in other currencies.


INSTRUCTION ON HOW TO GET THE COMPLETE PROJECT MATERIAL

PAYMENT  OPTION 1:
Kindly pay a total sum of N2,500 into any of our Bank Accounts listed below:
·         Skye Bank Account:
A/C Name:      Haastrup Damilola
A/C No.:         1013708342

·         GTBank Account:
A/C Name:      Haastrup Francis
A/C No.:         0029938679
After payment, send your desired Project Topic, Depositor’s Name, Teller No., and your Active E-Mail Address to which the material would be sent for downloading (you can request for a downloading link if you don’t have an active email address) to +2348074521866 or +2348066484965. You can as well give us a direct phone call if you wish to. Projects materials are sent in Microsoft format to your mail within 30 Minutes once payment is confirmed.


PAYMENT  OPTION 2:
You can make an online payment here for this material:


https://spay.ng/project-reserve/1
After a successful Online Web Payment, kindly Click Here to fill the “Payment Details Form”


--------------------------------------------------------
N/B:    By ordering for our material means you have read and accepted our Terms and Conditions


Terms of Use: This is an academic paper. Students should NOT copy our materials word to word, as we DO NOT encourage Plagiarism. Only use as guide in developing your original research work.

Delivery Assurance
We are trustworthy and can never SCAM you. Our success story is based on the love and fear for God plus constant referrals from our clients who have benefited from our site. We deliver project materials to your Email address within 15-30 Minutes depending on how fast your payment is acknowledged by us.

Quality Assurance
All research projects, Research Term Papers and Essays on this site are well researched, supervised and approved by lecturers who are intellectuals in their various fields of study.