FEMALE LECTURERS’ PERCEPTION OF DETERMINANTS OF IMPULSE BUYING IN UNIVERSITIES IN NORTH EAST NIGERIA


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TABLE OF CONTENTS

Preliminary Pages
Title Page
Approval Page
Certification Page
Dedication
Acknowledgements
Table of Contents
List of Tables
Abstract

CHAPTER ONE: INTRODUCTION
Background of the Study
Statement of the Problem
Purpose of the Study
Significance of the Study
Research Questions
Hypotheses
Delimitation

CHAPTER TWO: REVIEW OF RELATED LITERATURE
Conceptual Framework
Impulse Buying
Determinants of impulse Buying
Theoretical Framework
Theory of Passive Learning
Theory of Social Judgment
Theory X and Y
Related Empirical Studies
Summary of Literature Reviewed

CHAPTER THREE: METHODOLOGY
Design of the Study
Area of the Study
Population of the Study
Sample and Sampling Techniques
Instrument for Data Collection
Validation of the Instrument
Reliability of the Instrument
Method of Data Collection
Method of Data Analyses


CHAPTER FOUR: PRESENTATION AND ANALYSIS OF DATA
Research Question 1
Research Question 2
Research Question 3
Research Question 4
Research Question 5
Research Question 6
Hypotheses 1
Hypotheses2
Hypotheses 3
Hypotheses 4
Major Findings
Discussion of Findings
Comments on the Findings of the study

CHAPTER FIVE: SUMMARY, CONCLUSIONS AND RECOMMENDATIONS
Restatement of the Problem
Summary of the Procedure Used
Summary of Findings
Implications of the Findings
Conclusions
Recommendations
Suggestions for Further Research
REFERENCES





ABSTRACT

The study was carried out in six Universities in the North East Nigeria. The study was a descriptive survey design and involved a population of 218 female lecturers drawn from six Universities in the North East Nigeria. No sample was drawn for the study as the entire population of 218 was surveyed. The instrument for data collection was face validated by three experts, two from the department of vocational teacher education, University of Nigeria Nsukka and one from the department of technology education Abubakar Tafawa Balewa University Bauchi. The instrument was tested for reliability using the Cronbach Alpha formula and obtained a coefficient of 0.82, 0.81,0.81,0.80,0.81 and 0.82 with the overall reliability coefficient of 0.89. The research questions were answered using Mean while the Null hypotheses were tested using t-test and ANOVA at 0.05 level of significance. The major findings were that low price goods, small size goods, colourful goods, low weight goods, portable goods and branded goods constitute to a high extent, determinants of female lecturers’ impulse buying. It was therefore recommended, among others, that retailers should utilize the findings of the study to develop better strategies to attract significant share of consumers’ impulse purchases. It was also recommended that advertising agents or practitioners should utilize the findings of this study as the focal point in both advertising campaign and production of advertisement materials. Furthermore, it was recommended that impulse buying should be regarded as a recognized marketing concept and normal buying behaviour widely practiced world wide.





CHAPTER ONE

INTRODUCTION

Background of the Study

Impulse buying is a habit which every consumer often displays in his or her daily buying experiences. Although, Consumers hesitate to associate with impulse buying attitude, they hardly adhere strictly to the original buying plan which had earlier been articulated before visiting the retail stores, and this reflects impulse buying habit. Engel and Blackwell (2002) described impulse buying as a buying action undertaken without a careful buying plan previously having been articulated or formed prior to entering the retail store. Also, Bateman and Holmes (2005) defined impulse buying as a sudden strong wish or need to buy something without thinking about it carefully. In the same vein, Phillips and Bradshaw (2002) affirmed that impulse buying is a sudden strong wish or need to buy something without planning or thinking about it carefully or comparing such goods with similar or related goods with a view to making a better purchasing choice.

Impulse buying also paints a scenario which de-emphasizes the fixed plan of items to be purchased prior to visiting the retail store on the argument that store environment could provide a better purchase stimulation. Cobb and Hoyer (2006) affirmed this assertion by positing that shopping is much easier with products highly visible and store environment acting as prompt lists, allowing consumers to defer decision making until they are in-store. Also, Dittmer (2008) noted that consumers’ intent to purchase is far from fixed and can continue to be modified right up to the point of purchase. Douglas and Isherwood (2008) supported the above idea by stating that consumers need not have a fixed or permanent plan of buying action prior to visiting the retail store because store environment always provides a better buying stimulation on account of the presence of....



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