THE CHALLENGES AND PROSPECTS OF A CAMPUS RADIO (FM) STATION: WHAT IT SHOULD BE AND WHAT IT IS; (A CASE STUDY OF VOA (VOICE OF ASCOM) RADIO, ERUWA)

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ABSTRACT

It is not just good enough to obtain license, establish and start running a community radio station. The success of any organization is hinged on the fulfillment of the objectives of that organization. It is based on this premise that this research work is carried out to examine the present operational nature of The Voice of Ascom (VOA) Radio of The Polytechnic Ibadan, Adeseun Ogundoyin Campus, Eruwa, Oyo State,  in comparison with the Objectives of its establishment, trying to find out the challenges (if any) and prospects of the radio station in the process with the hope that it will be useful to the polytechnic management and the Department of Mass Communication on issues concerning the operation of the radio station, policy adjustments, funding and equipping.






CHAPTER ONE

INTRODUCTION


1.1     BACKGROUND OF THE STUDY

The personal and unique character of radio makes it one of the most appealing and universal mass media for participatory communication and development (Teer-Tomaselli & De Villiers, 1998, p.147). Various researches aver that radio has the capacity to reach large audiences, both young and old, including those in remote, underdeveloped and impoverished areas of the developing world.

According to Bosch (2007), in the absence of other forms of media such as television and newspapers, radio has proven to be a powerful and vital means of entertainment and communication that guarantees community involvement in the communication process. Further researches show that radio is renowned for providing communities with up-to-date local and international information in their own languages accompanied by various music genres that are compatible with diverse cultural inclinations (Mmusi, 2002, p.3; National Community Radio Forum, 1993, p.10).
The development of digital radio and its capacity to integrate or network with various Information and Communication Technologies (ICTs), through convergence, has arguably placed radio as the world’s most successful ICT to date that reaches millions of listeners everyday (National Community Radio Forum, 1993, p6). While the traditional functions of national radio, especially Public Broadcasting Service, cannot be underestimated, community radio serves as a “niche” of the media landscape that serves as a primary source of reliable information for the entire population (Dunaway, 2002, p.4). As such, the sector has continued to provide news and information relevant to the needs of community members in the form of a medium which empowers them politically, socially and economically, through locally produced and oriented media content (Wigston, 2001; Fraser & Estrada, 2001). This is evident in the kind of programming that reflects people’s needs with regard to.....


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