THE ROLE OF PUBLIC RELATIONS IN CRISIS MANAGEMENT (A CASE STUDY OF THE ETITI IHITTE-UBOMA, LOCAL GOVERNMENT AREA OF IMO STATE)

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TABLE OF CONTENTS

Title page
Dedication
Acknowledgments        
Table of contents
Abstract                                  
CHAPTER ONE
INTRODUCTION
1.1     Background of the study
1.2     Statement of problem
1.3     Objective of the study
1.4     Research questions
1.5     Research hypotheses
1.6     Significance of the study
1.7     Scope / delimitation of the study
1.8     Limitation of the study
1.9     Definition of terms
References

CHAPTER TWO
LITERATURE REVIEW
2.1     Sources of literature
2.2     Review of related literature
2.3.    Theoretical framework
2.4     Summary of literature
          References
CHAPTER THREE
RESEARCH METHODOLOGY
3.1     Research design
3.2     Area of study
3.3     Population of the study
3.4     Sample size determination
3.5     Sample size
3.6     Research sample and sampling technique
3.7     Instrument for data collection
3.8     Validity of the Instrument
3.9     Reliability of instrument
3.10   Method of data collection or administration of instrument    
3.11   Method of data analysis
References
CHAPTER FOUR
DATA ANALYSIS AND PRESENTATION             
4.1     Distribution and return of questionnaire
4.2     Data analysis
4.3     Test of hypotheses        
4.4     Answer to research question
4.5     Discussion on findings
References
CHAPTER FIVE
SUMMARY RECONIMENDATIONS AND CONCLUSION
5.1     Summary
5.2     Discussion of findings
5.3     Recommendations        
5.4     For further studies
5.5     Conclusion
References
Bibliography
Appendixes

ABSTRACT

This research was on the Role of Public Relations in Crisis Management, a case study of the Etiti Ihitte-Uboma, L.G.A. of Imo State. Crisis is a necessary evil, a sine quo non. This was so because in the process to satisfy needs, people and organizations engaged in different activities and as a result crisis emerged. These crises that emerged posed a lot of problems to the society. The objective of this research was to investigate the cause of crises and examine the Roles of Public Relations in Crisis Management in Nigeria. This research used both primary and secondary sources of data collection and population of the study was 9,010 and sample size was 383 chi-square test of independence were used to test the hypotheses as survey method was an ideal for a good research like this.     Included in the findings were that unemployment, land disputes, intolerance and lack of application of public relations strategies cause crises among others like improper demarcation of land boundaries, regular surveillance and tolerance among communities. The research recommends that this crises should be carried out through public relations enlightenment programmes.


CHAPTER ONE
INTRODUCTION
1.1     BACKGROUND OF THE STUDY
          Crisis emerged in the universe right from the beginning of man and has remain a reoccurring variable or decimal but not without effects.
          Man’s interaction with the environment coupled with the sophistication of the present age, survival of the fittest has become a since-quo-non. Thus, people get involved in many activities with the prime objective to satisfy their basic or primary needs (psychological and safety) and secondary needs (social, esteem and self fulfillment).
          In the process to achieve these need, crisis always emerge either between employee and employees and the management of an organization.
          On the other hand organization and groups strive to win a bigger shame of the market as to make profit than rivals which will result in intensive. Competition and finally to crisis. Communities due to interest will engage in crisis. Crisis is a necessary evil with us.
          Presently, hardly is there...

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