THE EFFECTS OF UNETHICAL PRACTICES IN ADVERTISING: (A CASE STUDY OF VITAFOAM IN NIGERIA)

For more Mass Communication Project click here




TABLE OF CONTENTS

Title page
Approval page
Dedication
Acknowledgements
Table of contents
Abstract
CHAPTER ONE - INTRODUCTION
1.1.      Background of the study
1.2.   Statement of the Problems
1.3.   Objectives of the study
1.4.   Significance of the study
1.5.   Research questions
1.6.   Research hypotheses
1.7.   Conceptually and operational definitions
1.8.   Scope and limitations of the study
1.9.   Assumptions of the study
       References
CHAPTER TWO - LITERATURE REVIEW
2.1.   Sources of related literature
2.2.   The review
2.2.1. Enhancing social responsibility through advertising
2.2.2. The power of persuasive communication in advertising
2.2.3. Factors affecting buying behaviour
2.3.   Theoretical framework: social responsibility
2.2.4. Measures to enhance ethical standards in advertising
2.4.   Summary of the literature review
        References
CHAPTER THREE - METHODOLOGY
3.1.   Description of the research population
3.2.   Sample and sampling techniques
3.3.   Instruments of data collection
3.4.   Techniques of data analysis and presentation
3.5.   Limitations of the methodology
        Reference
CHAPTER FOUR -  PRESENTATION AND INTERPRETATION OF DATA
4.1.   Data analysis and presentation
4.1.1. Why do some advertisers neglect the ethics of advertising practice?
4.1.2. What effects have unethical advertising practice caused?
4.1.3. Has APCON stipulated any measures to
curb illegal advertising?
4.1.4. Does advertising lack professional application?
4.1.5. Why are the media involved in promoting
unethical/illegal advertising?
4.2.   Discussion and interpretation of results
CHAPTER FIVE - SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1.   Summary
5.2.   Conclusion
5.3.   Recommendations, General recommendations, Recommendations for vitafoam company and Recommendations for future studies
         Bibliography
        Appendix
CHAPTER ONE
INTRODUCTION
1.2.    BACKGROUND OF THE STUDY
Advertising as a concept, can be defined as a form of communication through the media about product, services, ideas, personalities or organizations, paid for by an identified sponsor writer Alide in Okunna (2002: 99).

Bovee and Arens (1985) gave a more widely accepted definition of advertising as the non-personal communication of information, usually paid for any usually persuasive in nature about products...
  
For more Mass Communication Project click here

___________________________________________________________________________
This is an Undergraduate Thesis and the complete research material plus questionnaire and references can be obtained at an affordable price of N3,000 within Nigeria or its equivalent in other currencies.


INSTRUCTION ON HOW TO GET THE COMPLETE PROJECT MATERIAL

Kindly pay/transfer a total sum of N3,000 into any of our Bank Accounts listed below:
·         Diamond Bank Account:
A/C Name:      Haastrup Francis
A/C No.:         0096144450

·         GTBank Account:
A/C Name:      Haastrup Francis
A/C No.:         0029938679

After payment, send your desired Project Topic, Depositor’s Name, and your Active E-Mail Address to which the material would be sent for downloading (you can request for a downloading link if you don’t have an active email address) to +2348074521866 or +2348066484965. You can as well give us a direct phone call if you wish to. Projects materials are sent in Microsoft format to your mail within 30 Minutes once payment is confirmed.

--------------------------------------------------------
N/B:    By ordering for our material means you have read and accepted our Terms and Conditions


Terms of Use: This is an academic paper. Students should NOT copy our materials word to word, as we DO NOT encourage Plagiarism. Only use as guide in developing your original research work.

Delivery Assurance
We are trustworthy and can never SCAM you. Our success story is based on the love and fear for God plus constant referrals from our clients who have benefited from our site. We deliver project materials to your Email address within 15-30 Minutes depending on how fast your payment is acknowledged by us.

Quality Assurance

All research projects, Research Term Papers and Essays on this site are well researched, supervised and approved by lecturers who are intellectuals in their various fields of study.