AUDIENCE PERCEPTION OF AFRICA INDEPENDENT TELEVISION (AIT) COVERAGE OF POLITICAL NEWS PROGRAMMES IN ENUGU METROPOLIS

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Abstract


The aim of this study is to investigate Audience perception on coverage of political news programmes of Africa independent Television (AIT) in Enugu metropolis Enugu state. Three research questions guided the study. The data of this study were gathered through various Likert scale questionnaire. Statistical analyses of data collected were performed using, frequency distribution, percentages, and tables. A total of 400 copies of the questionnaire were distributed. The number of retrieved questionnaire was 280, representing 70% response rate. Results showed that audience attach importance to the status and pedigree of African Independent Television (AIT) hence influences their perception and believes and in the way they react to certain issues of life and act as a watchdog over the government. Finally the survey revealed that African Independent Television (AIT) political news coverage is of good quality, timely, precise and detailed political news programs. The researcher recommends that since the primary purpose of the media is to inform the public then media houses should ensure that contents of their news are absolutely free from bias, factual and relevant to the larger society.



CHAPTER ONE


INTRODUCTION


1.1              Background of the study


In this era of digital technology and globalization of communication, the media industries have crucial role to play in creating awareness and giving first class information to the populace on issues emanating from the administrations and governance of their elected leaders. Research has shown that successful countries are rated on how well organized their system of government and political willpower as it affects their citizens’ standard of living. The way and manner a society is governed directly or indirectly reflects on the behavioural pattern and perception of its citizens. In a democratic society, the media especially the television station is the major source of communication between the government and its citizen. The media through the television stations disseminate information, news items, showcase political programmes, developmental projects and pitfalls of the various arms of government in a particular country.

Private owned television stations such as Africa Independent Television (AIT) has been known for promoting news and information related to politics and major happenings in the political industries around the world. Hence, there is close relationship between communicating political news and other political related news contents and citizens’ dispositions, attitudes, behavioural pattern and perception of their leaders. Viewers not only listen to news, they also analyse, select, make comments, give opinions and share comments on how they perceive media effects on politics generally. It is against this backdrop that the researcher seeks to investigate the perception of viewers/audience on political news coverage on television stations using Africa Independent Television (AIT) as her main focus. Efforts shall be made to find out the impacts of television in the dissemination of political news and....

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