ANALYSIS OF THE IMPACT OF EFFECTIVE COMMUNICATION IN INCREASING ORGANIZATIONAL PRODUCTIVITY (A CASE STUDY OF NIGERIAN BREWERY PLC)

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ABSTRACT

The topic of this research is Analysis of the Impact of Effective Communication in Increasing Organizational Productivity. A case study of the Nigerian Breweries Plc, Amaeke, Ngwo, Enugu, Enugu State. The researcher used survey design for the study. The population of the study was eight hundred and ninety-nine (899) employee of the company, with sample size of one hundred and thirty-three (133). The researcher used both the primary and secondary sources of data in the course of the study. The primary data were collected through the instrument of questionnaire and observation. The secondary data were collected from text books, journals, magazine, newspapers, and libraries. The research finding revealed that communication breakdown has effect in the management of an organization which results in low productivity. The researcher recommended among other management should continue to keep in touch with the workers on new development in the organization.





CHAPTER ONE

INTRODUCTION

1.1            BACKGROUND OF THE STUDY

Communication is very important to the existence of human organization.

The environment in which organization operate today is complex and comprises physical, cultural psychosocial, economics, legal, political, technical and other characteristics.

It is in this environment that all organization must operate their business. They must among other analysis the character of economics and social problem and acknowledge that their policies are adopted and administered in a political system where concentration of power and self-interest has to be tacked.

In addition, good communication network in the form of postal and telecommunication has been interpreted by various meaning. Some regard it as message itself. Some feel it is the channel along which the message is passed while other term it as the cut off message, passing communication can therefore be rightly defined as the process by which information is passed between individual or organization by means of a previously agreed method (either verbal or written). In everyday life one seeks information from or passes information to them. This communication can be verbal (face to face or telephone). Written (letter, memos, reports etc) or mechanical (seconding original documents instead of transmitting the message in them). The most vital means of receiving or sending information is oral communication....

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