THE USE OF PUBLIC RELATIONS AS A MEANS OF FOSTERING MUTUAL UNDERSTANDING BETWEEN AN ORGANIZATION AND ITS PUBLICS (A STUDY OF THE IBARAPA POLYTECHNIC, ERUWA)

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TABLE OF CONTENT
Title page
Certification        
Dedication
Acknowledgement
Table of content

CHAPTER ONE
INTRODUCTION
1.0     Background of the study
1.1     Brief history of the Ibarapa Polytechnic
1.2     Evolution of public relations in the Ibarapa Polytechnic
1.3     Aims and objectives of the study
1.4     Statement of research problem
1.5     Significance of the study
1.6     Research question
1.7     Scope of the study



CHAPTER TWO
LITERATURE REVIEW
2.0     Origin of public relations
2.1     Definitions of public relations
2.2     Public relations in organizations
2.3     Relationship management theory
2.4     Organisation public relationships
2.5     Review of Image challenges faced by the Ibarapa Polytechnic, Eruwa
CHAPTER THREE
RESEARCH METHODOLOGY
3.1     Research design
3.2     Population size
3.3     Sample size and technique
3.4     Survey instrument
3.5     Method of data analysis
3.6     Research hypothesis
3.7     Limitations of the study

CHAPTER FOUR
4.0     Data analysis, interpretation and result
CHAPTER FIVE
CONCLUSION AND RECOMMENDATION
5.1     Conclusion
5.2     Recommendation
          References
          Questionnaire



CHAPTER ONE
INTRODUCTION
1.0 BACKGROUND OF THE STUDY
          Public Relations has becomes an important activity of most industries and commercial firm. It is also very vital in branches of government, trade and professional association social welfare organization, labour unions, schools and armed forces. Perhaps nearly everybody have misused the word ‘Public Relations”, many people unqualified by education, experience or ethnics use the phrase ‘Public Relations” to mean whatever they want it to mean. Although, the application of the concept must be tailored to the needs and resources of each organization, Public Relations is essentially an interdisciplinary as well as applied art or social science with the primary objective of public interest in reward or profit maximization.
Public Relations is a growing profession that is concerned with improving mutual understanding between an organization and its various publics, both within and outside. It involves the management of problems or issues as it helps management define and emphasize its responsibility to serve public interest.
Generally, Public Relations activity is treated as an element of managing communication between the organization and its publics (Grunig and Hunt. 1984). However the motives of conducting Public Relations activities have changed over the years. In the beginning, Public Relations were to protect entrepreneurs and their interests from accusation and Importunity of journalists, and from Public opinions criticism. At that time, the basic function of this field was a defensive one.
Publics are a group of similar individuals, an assortment of person having the same interest, problems, circumstances or goals. It is from such person that opinions emanate. Public is however a varied creature, it comes in many forms and sizes. It has a multitude of wants and desires, likes and dislikes and sometimes strong likes and dislikes.
Almost all large organization either has a Public Relations department or outsources their Publics Relations needs to a company. Public Relations is seen as a vital part of maintaining the organization’s image and of communicating its message to its consumers, investors and general public. A positive perception of a company or non-profit can increase its sales and improve its bottom line. The functions and key tasks of...


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