MASS MEDIA AS AN INSTRUMENT OF POLITICAL MOBILIZATION - A STUDY OF NIGERIA 2015 GENERAL ELECTIONS

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ABSTRACT
The various literature studies intended to the mass media role in the national development and this is clear in the area of political leadership. In this study, the researcher decided to draw home the Tourism that without a national political consciousness and viable political participation resulting in good leadership, there could be no genuine national development. The mass media is the fourth estate of government had been assigned to various responsibilities in the society including the watch role, the educator and entertainer of the various segments of people. The role of the mass media as an instrument of political mobilization in the modern of more or less formalized institutions that deals with communication of all types. Normally, this required a considerable capital as the case with the radio, television and publishing houses.  Necessarily, they have to carter for the mass audience. For this reason, those who control the mass media usually suggest that they have the ability and capacity to manipulate and mobilize the people during the transition era. The alternation of primary social relationship under the impact of industrialization has left the population and social lacking in sense of group identity and social control.




TABLE OF CONTENT
CONTENTS                                                                                 
Title page
Certification
Dedication
Acknowledgement
Abstract
Table of content
CHAPTER ONE
1.1 Background of the study
1.2 Statement of the problem
1.3 Objectives of the study
1.4 Research Questions
1.5 Significance of the study
1.6 Scope of the study
1.7 Limitations of the study
1.8 Operational definition of terms

CHAPTER TWO
LITERATURE REVIEW
2.1 Introduction
2.2 Conceptual studies
2.2.1 Election
2.2.2 Mass media and electoral process
2.2.3 Historical perspectives of mass media coverage of political issues in Nigeria
2.2.4 Empirical studies
2.2.5 Mass media as a Key Players in the Democratic Process
2.2.6 The Roles of Mass Media in the Presidential Elections in Nigeria
2.2.7 Theoretical framework
CHAPTER THREE
RESEARCH METHODOLOGY
3.0 Introduction
3.1 Research Design
3.2 Population of the Study
3.3 Sample Size
3.4 Sampling procedure
3.5 Method of data collection
3.6 Validity of data instrument
3.7 Reliability of data instrument
3.8 Method of Analysis
CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS
4.1 Introduction
4.2 Data analysis and Interpretation
4.3 Discussion findings
CHAPTER FIVE
SUMMARY, RECOMMENDATIONS
AND CONCLUSION
5.1 Summary
5.2 Conclusion
5.3 Recommendations
References
Questionnaire



CHAPTER ONE

INTRODUCTION

1.1 BACKGROUND OF THE STUDY
That the mass media plays a vital role in the development process of a country is not again saying.  The mass media generally regarded as a channel of communication that are capable of reaching heterogeneous audience simultaneously with uniform message.  They regularly cover all sorts of issues such as health, music, fine art, crime, sport, entertainment, political events among others (Meyer, 2002, Soela 2004).  The mass media transmits ideas and new information to target audience in the society.  Tosanisunmi (2004) has observed that the mass media educate, inform and entertain beyond these functions as they also persuade and catalyze for social mobilization.  In other words, the mass media can be regarded as powerful service of information because they have the capability to penetrate every segment of society.  They have the ability to disseminate messages about issue, ideas and product.
          Furthermore, the mass media has that capability to create awareness and knowledge about issues of national interest.  The traditional mass media usually consist of radio, television, newspaper and magazine while the news media involves the internet technologies.  Contextually, these media have the responsibility to mobilize for national development.  In other words, social mobilization for development largely depends on the media for success.....


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