THE IMPACT OF SALES PROMOTION ON THE SALES VOLUME IN BUSINESS ORGANISATIONS (A CASE STUDY OF GLOBACOM NIGERIA PLC)


For more Marketing Project click here

ABSTRACT
The purpose of this project is to make a careful research on the study of “The impact of sales promotion on the sales volume in business organization, using Global com Nigeria, Plc as a case study.
          This project will explain on promotion and activities, symbol, and signs on the sales volumes in business organization
          The reasons for how has promotion helped the product at organization.
          More also, the suggestion are made to ensure that promotion on the sales volume in business organization is very important
          Finally, the study will explain how the impact of sales promotion is positively related to the sales volume in business organization.


TABLE OF CONTENT
·        Title Page
·        Certification
·        Dedication
·        Acknowledgement
·        Abstract
·        Table of contents
CHAPTER ONE
1.0.    Introduction
1.1.    Statement of Problems
1.2.    Research Objectives
1.3.    Purpose of the Study
1.4.    Scope of Research
1.5.    Historical background of global com Nigeria plc
1.6.    The Scope of the study
1.7.    Limitation of the study
1.8     Significant of the study

CHAPTER TWO
2.0     Introduction        
2.1     Literature review
2.2.    Elements of Sales promotion
2.3.    Advertising
2.4.    Sale promotion
2.5.    Personal setting
2.6.    Publicity
2.7.    Public Relation
2.8.    What sales promotion can do

CHAPTER THREE
3.0.    Introduction        
3.1.    Population of the study
3.2.    Sample and sampling techniques
3.3.    Research instrument
3.4     Methodology data analysis

CHAPTER FOUR
4.1     Analysis of Data collected
4.2     Presentation of Data
4.3     Reporting findings

CHAPTER FIVE
5.1.    Summary of finding
5.2.    Recommendations        
5.3.    Conclusion
APPENDIX: QUESTIONNAIRE
REFERENCES


CHAPTER ONE
1.0     INTRODUCTION
          Promotion and activities, signs, symbols, word of math, rising or even action use to inform, persuade communicate, remind and make aware to the potential consumer and the public about a product and the service.
          Promotion is concerned with the ways and means by which its product and service can be communicated to consumers.
          Promotion is an act of creating awareness, persuading, influencing and reminding the actual  potential and public as a whole about products and services
          Sale volume is the amount of products sold within the period of promotion activities, it is the amount of goods or services the company sold or gives for the exchange of money during the time of product activities.
          A business organization, through the uses of promotion as a promotional strategy can effectively reach its target market. Therefore to achieve an effective and improved promotion strategy, the use of promotional tools should be introduced. i.e sales promotion.
          A buyer who has no cardinal knowledge about product incentive can be aware of it through the product incentive can be aware of it through the promotional activities.
          In essence, promotion has a great impact on product because it has the ability to control the buyers mind positively towards the products. It increases the scales and market relation of a business organization.
          The main idea behind the work is to show clearly how an effective promotion strategy can be reached with the use of sales promotion to increase the sale volume in organization like global com Nigeria plc.
1.1     STATEMENT OF PROBLEM
          In recent years Globacom Nigeria plc, have invested much into sale promotion aiming at improving the sale volume of the company. Despite of heavy investment in the promotional activities, Globacom has not achieved its targeted sales volume, for instance the target sale of 2013 were fifty million and the actual sale was forty four, eighty seven billion which indicated a deficiency in the actual sale. So this study aims at establishing the relationship between promotional activities and sale volume using Globacom Nigeria Plc as a case study.


For more Marketing Project click here

___________________________________________________________________________
This is an Undergraduate Thesis and the complete research material plus questionnaire and references can be obtained at an affordable price of N3,000 within Nigeria or its equivalent in other currencies.


INSTRUCTION ON HOW TO GET THE COMPLETE PROJECT MATERIAL

Kindly pay/transfer a total sum of N3,000 into any of our Bank Accounts listed below:
·         Diamond Bank Account:
A/C Name:      Haastrup Francis
A/C No.:         0096144450

·         GTBank Account:
A/C Name:      Haastrup Francis
A/C No.:         0029938679

After payment, send your desired Project Topic, Depositor’s Name, and your Active E-Mail Address to which the material would be sent for downloading (you can request for a downloading link if you don’t have an active email address) to +2348074521866 or +2348066484965. You can as well give us a direct phone call if you wish to. Projects materials are sent in Microsoft format to your mail within 30 Minutes once payment is confirmed. 

--------------------------------------------------------
N/B:    By ordering for our material means you have read and accepted our Terms and Conditions


Terms of Use: This is an academic paper. Students should NOT copy our materials word to word, as we DO NOT encourage Plagiarism. Only use as guide in developing your original research work.

Delivery Assurance
We are trustworthy and can never SCAM you. Our success story is based on the love and fear for God plus constant referrals from our clients who have benefited from our site. We deliver project materials to your Email address within 15-30 Minutes depending on how fast your payment is acknowledged by us.

Quality Assurance
All research projects, Research Term Papers and Essays on this site are well researched, supervised and approved by lecturers who are intellectuals in their various fields of study.
Share:

Search for your topic here

To view a full list of Project Topics under your Department

Featured Post

Article: How to Write a Research Proposal

Most students and beginning researchers do not fully understand what a research proposal means, nor do they understand ...

Popular Posts