PROMOTION AS AN EFFECTIVE MARKETING STRATEGY IN BUSINESS ORGANIZATION IN NIGERIA (A CASE STUDY OF ZARTECH LIMITED MAYA, OYO STATE)


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PROPOSAL
TOPIC:      PROMOTION AS AN EFFECTIVE MARKETING STRATEGY IN
BUSINESS ORGANIZATION
          Most marketing practitioners have come to realize that they are operating in a competitive environment in which every organization is striving to succeed.
          Promotion can be seen as a process or means of communication and it has played an important role in business organization because an organization that does not communicate itself to the public is far from reaching its goals, that is why the roles of marketing manager has been re-organized in business organizations in Nigeria.
          The project comprises of five chapters and the content of their summary are as follows:
          The first chapter comprises the introduction, statement of problem, research methodology, aims and objectives of the study, scope of the study, historical background, hypothesis.
          Secondly; includes literature review, promotional objectives, advertising, sales promotion, publicity, personal selling and these review include the consultation of library, both manual and electronic library where I contact various author that are relevant to the topic. “Promotion as an effective marketing strategy in business organization”
          The chapter three of this project contain the ways and method use in the collection of data for my project in which I use both primary and secondary source of data collection and it include; Research question collection, sampling of plan and the questionnaire which is distributed for my respondents and specifically it is 5 questionnaire.
          Fourthly, represent the presentation and analysis of data collected, interpretation and report finding.
          Lastly, summary of findings, observation, bibliography and appendix.


TABLE OF CONTENT
·        Title Page
·        Approval Page
·        Dedication
·        Acknowledgement
·        Proposal
·        Table of Contents

CHAPTER ONE
1.0     Introduction
1.1     Statement of Problem
1.2     Research Methodology
1.3     Aims and Objectives of Study
1.4     Scope of Study
1.5     Definition of Key terms
1.6     Research Questions
1.7     Limitation of Study
1.8     Historical Background of the Company
1.9     Hypothesis

CHAPTER TWO
2.0     Literature Review
2.1     Objectives of Promotion         
2.2     Advertising         
2.3     Objectives of Advertising
2.4     Importance of Advertising
2.5     Sales Promotion
2.6     Sales Promotion Devices
2.7     Objectives of Sales Promotion
2.8     Major Decisions or steps to take in Sales Promotion
2.9     Publicity
2.10   Objectives of Publicity
2.11   Public Relation
2.12   Methods of Public Relations
2.13   Personal Selling
2.14   Importance of Personal Selling
2.15   Advantages of Personal Selling
2.16   Disadvantages of Personal Selling
2.17   Process of Personal selling
2.18   Element of Personal Selling

CHAPTER THREE
3.1     Research Methodology
3.2     The Population and Method of Sample Selection
3.3     Sampling of plan
3.4     Sources / Methods of Data Collection       
3.5     Sources of Data Collection
3.6     Questionnaire
3.7     Parts of the Questionnaire


CHAPTER FOUR
 4.0    Data Analysis
4.1     Data Presentation and Analysis of finding

CHAPTER FIVE
5.0     Summary of Research Findings
5.1     Conclusion
5.2     Recommendation
5.3     Suggestions for Further Research
          References


CHAPTER ONE
1.0     INTRODUCTION
          Nowadays, most business organizations have come to realize the importance and role of marketing in their organization. Just because there is need to encourage the demand of goods and services which can be done through their identifying, anticipating and satisfying the needs of consumer’s profitability. And all these can be done through all the promotional tools which are;
1. Advertising
2. Sales Promotion
3. Publicity
4. Personal selling
          Most marketing practitioners have come to realize that they are operating in a competitive environment, in which every organization is striving to succeed.
          Promotion can be seen as a process or means of communication, and it has played an important role in business organizations because an organization that does not communicate itself to the public is far from reaching its goals that is why the roles of marketing manager has been re-organized in business organization in Nigeria especially Zartech Limited.
          Although “all promotion is communication but not all communications are promotion”.
          Therefore, promotion has been seen as an effective marketing strategy in most business organization in Nigeria simply because it provides information that attracts consumers, and influence consumers behaviour.
1.1     STATEMENT OF PROBLEM
          Promotion has been seen as communication that provides information to both buyers and sellers.
          Due to the competitive environment, most manufacturers have been forced to promote their goods but inspite of all techniques used, most organization spend huge amount of money on promotion but they don’t achieve their goal.
1.2     RESEARCH METHODOLOGY
          We are going to make use of the following:
1. Primary source
          a. Questionnaire
          b. Interview
2. Secondary Source
          a. Text books
          b. Journal/Publications
          We want to make use of all these, in order to carry out proper research on this course of study.
          The research questions and personal interview of the workers in the research and marketing service will be used to get better information from the interview.
1.3     AIMS AND OBJECTIVES OF THE STUDY
          Promotion has been so far implemented through the following tools:
          Sales Promotion
          Advertising
          Personal Selling
          Publicity
          Public Relation etc.
          But the essence of these tools is to increase the sales of goods in the organization.
          However, in this course of study, the impact of all these promotional tools on Zartech Limited will be seen.
          Furthermore, the response of consumers before, during and after promotion would be examined taking a tactical look at Zartech Limited.
          However, the elaborate objectives of the study are the following:
-         It helps to know the roles promotion has played in Zartach Limited.
-         I enhance the form of promotional mix adopted by Zartech Limited.
-         It helps to make it obviously known that none of the promotional tools can be single-handedly used to stimulate sales.
-         It helps to know which of the tools generated sales in Zartech limited.
-         It helps to examine how favourable promotion has been to Zartech limited.
-         It helps to know how promotion is effective in business organization.


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